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ADL MATRIXDELTA GROUP

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DOMINANT

DELTA Private Jets Offering charter traveling services to corporate clients. Only airline to develop a SBU for private charter services Industry is in growth stage

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STRONG

DELTA Aviation Ramp handling, Wheelchair

services, technical training,Aviation consulting, fuel services

& aircraft maintenance etc. arethe services offered.

Related managerial knowledgeand expertise helped Delta togain competitive edge.

Industry is in Growth stage

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Tenable

Delta Vacations Offering comparison service

and cheap alternatives toair travelers worldwide.

Not specialized in thecategory as there are otherstrong competitors alreadypresent

Industry is in maturity stage

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Weak

DELTA Global Services (DGS) Providing staffing and security solutions to more than 30

corporations worldwide. Due to unrelated form of business it could still move (expand)

to favorable or strong position Industry is Ageing stage

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ADL MATRIX

CompanysCompetitivePosition

Embryonic Growth Maturity Ageing

Dominant Private Jets

Strong Delta Aviation

Favorable Delta Refinery

Tenable Delta Vacations

Weak DGS

Stages of Industry Maturity

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Whats Ne xt?

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DELTA Aviation

Delta aviations is advised to sustain its marketshare by continuously improving its servicesand relations with clients.

New technology incorporation and Clientsfeedback must be reviewed regularly and tohelp it reaching Dominant position.

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DELTA Oils

Strongly recommended for Delta Oils toexpand their operations to other sectors-supplying fuels to heavy machinery (road) andwater transportation sector.

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DELTA Vacations

Since it is an unrelated business and amaturity staged industry, it is wise to liquidatethis SBU and utilize resources on private jetsbusiness as it has more profit potential.

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Delta Global Services

Since staffing and security services are a partof ageing industry now as corporations arenow having their own HR and Securitydepartments- it is best to wind up DGS