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Transcript of dell ppt
RITURAJ RANA
FOUNDER
FOUND DELL IN 1984
DellDell is the industry leader in direct sale of
personal computers to consumers.Since its start Dell has looked to over simplify
its business for its customers. Offering a huge range of products and services, which can all be accessed by the consumers from home or from the office very easily.
History 1984
Dell was created by Michael Dell. Started with the idea to sell directly to consumers.
1985 Released the “Turbo”, Dell’s first computer.
1989 Dell released its first notebook computer.
1993 Dell shifts business over seas to try to gain market share.
Ireland Europe Middle-East African markets
Australia Japan
1996 Started selling products on its website.
History1997
Recorded 1 million in sales generated from the internet.2000
Dell was ranked 1 world wide in shipment of Workstations2003
Dell is made the official name of the company.2005
Dell records one of its poorest years in company history.2006
Dell acquires AlienWare• 2009 dell acquired Perot systems.
Dell ComputerGoal: Build a Better Computer than IBMDriving Passion: How can we make the
process of buying a computer better?Sell DirectEliminate Reseller MarkupPass Savings to the Customer
For Dell, the timing was right: the beginning of a new consumer industry: Continued high growth and limited supply
TAG LINE : THE POWER TO DO MORE
DELLGENDER DISTRIBUTION
Gender No of respondents
% of sample
Male 25 50%
Female 25 50%
respondents
MALE
FEMALE
DELLAGE DISTRIBUTION
Age No of respondents
% of sample
15-25 22 44%
26-35 17 34%
36 and above
11 22%
15-2526-3536 AND ABOVE
DELLOCCUPATION
SELF EM-PLOYEDHOUSEWIFESTUDENTSBUSI-NESSSMENEMPLOYED
DELL
Income Group
No of responde
nts
% of sample
less than 100,000
1 2%
100,001 - 300,000
10 20%
300,001 - 500,000
28 56%
500,001 and above
11 22%
INCOME DISTRIBUTION
LESS THAN 1 LAKH1 LAKH TO 3 LAKH3 LAKH TO 5 LAKH5 LAKH AND ABOVE
DELL1. Are you Aware of brand DELL?
Awareness
No of respond
ents
% of sampl
e
Yes 50 100%
No 0 0%
.
YESNO
DELL2.Through which of the following media you came to know about DELL?
Media No of respondent
% of sample
TV advertisements
25 50%
Newspaper and magazines
15 30%
Events 5 10%
Online adds 5 10%
TV ADV.
NEWS-PAPER AND MAG.EVENTS
ONLINE ADDS
DELL
RATINGATTRIBUTE
S
1(least important)
2 3 4 5 (most important)
Durability 0(0%) 0(0%) 5(10%) 10(20%) 35(70%)
Style 0(0%) 0(0%) 5(10%) 11(22%) 34(64%)
After sale service
0(0%) 0(0%) 5(10%) 5(10%) 40(80%)
Brand Image 0(0%) 1(2%) 7(14%) 11(22%) 30(60%)
Price 4(8%) 5(10%) 13(26%) 10(20%) 18(36%)
4.Which of the following attributes you consider while purchasing the PERSONAL COMPUTER?
DELL
RATINGATTRIBUTE
S
Excellent Very good Good Satisfactory poor
Durability 28(56%) 17(34%) 4(8%) 1(%) 0
Style 20(40%) 18(36%) 12(24%) 0 0
After sale service
20(40%) 14(28%) 10(20%) 3(6%) 3(6%)
Brand Image 35(70%) 8(16%) 7(14%) 0 0
Price 16(32%) 15(30%) 13(26%) 6(12%) 0
5. How do you rate DELL in terms of following attributes?
DELL6. Who influences your buying decision most?
FRIENDS, COLLEAGUES
SOCIAL GROUP
BRAND IMAGE
DELL
Price range in Rs
No of respondents
% of sample
25000 – 30000
2 4%
30001 – 45000
19 38%
45001 – 60000
22 44%
60001 and above
7 14%
7. Which price range would you prefer ?
PRICE
25000-3000030001-4500045001-6000060001 AND ABOVE
DELL
Place No of respondents
% of sample
Exclusive DELL Showroom 30 60%
Multi branded COMPUTER showroom 0 0%
ELECTRONIC Stores(like JUMBO, CROMA, STAPLES)
4 18%
Online 16 32%
8. Where would you like to purchase DELL?
DELL
Recommendation
No of respondents
% of sample
Yes 48 96%
No 2 4%
Inference- 96% recommendation clearly reflects satisfaction derived by users is up to expectation.
10. Will you recommend the brand DELL to others?
YESNO
DELL11. Are you satisfied with the DELL PC you possess?
Satisfied No of responden
ts
% of sampl
e
Yes 48 96%
No 2 4%
Inference- Almost respondents are satisfied with DELL product they are using
YESNO
DELL12.If not DELL which brand would you like to go for?
Brand No of respondent
% of sample
COMPAQ 8 23%
LENOVO 5 15%
APPLE 15 44%
ACER 6 18%COMPAQLENOVOAPPLEACER