DELL CMPS 2003
Transcript of DELL CMPS 2003
-
8/6/2019 DELL CMPS 2003
1/32
|MIS AT DELL COMPUTERS}Prepared By :
DAKSH DESAI (09)
KRUPA DESAI (10)AMI DHOLAKIYA (11)
VISHAL GHAEL (13)
SWATI GUPTA (14)
HARSHA HASSANI (15)
S.R.LUTHRA INSTITUTE OF MANAGEMENT STUDIES,SURAT
SUBMITTED TO: MS.RUPAL KHAMBHATI
SUBJECT :
MANAGEMENT INFOR
MATIONSYSTEM
-
8/6/2019 DELL CMPS 2003
2/32
Dell at a Glance
Founded by Michael Dell in 1984 with $ 1,000.
Dell computer corporation is the fastest growing computersystem in the world
Dell is the number-one ranked in the U.S and the second-largestcompany, globally.
Ventured in areas of storage products, workstation systems,online technical support, appliance servers, network switches,standards-based point-of-sale offering for retail customers,recycling .
-
8/6/2019 DELL CMPS 2003
3/32
Three Golden Rules of Dell
1)Disdain inventory.
2)Always listen to the customer.
3)Never sell indirect.
-
8/6/2019 DELL CMPS 2003
4/32
Mission
The mission is to deliver innovativeand cost-effective solutions that
meet today's real-life customer challenges and work seamlessly inexisting environments and with
products.
-
8/6/2019 DELL CMPS 2003
5/32
THREATS : Technological changes
OPPO
R
TU
NITY :
potential growth in overseas markets
WEAKNESS :
single sourcing
STRENGTHS :
internal resources and capabilities
DELL SWOT ANALYSIS
-
8/6/2019 DELL CMPS 2003
6/32
CRITICAL SUCCESS FACTORS
DELLs direct-to-customer businessmodel
Strengthens customer relationships
DELLs most competitive force is theDirect-Model concept.
Customers have developed a brand-name loyalty
-
8/6/2019 DELL CMPS 2003
7/32
Dells Direct Model
-
8/6/2019 DELL CMPS 2003
8/32
Contdof Direct model
Low cost and best value
Built to order
Customized system Superior service
Productivity advantage
-
8/6/2019 DELL CMPS 2003
9/32
Dells Value Web Model
-
8/6/2019 DELL CMPS 2003
10/32
SCM SYSTEM IN DELL COMPUTERS.
-
8/6/2019 DELL CMPS 2003
11/32
Dell Chooses i2 SCM S/W package
Dell chose i2 Technologies for its SCM system.
i2 serves almost 70% of the SCM market.
Created Web-Based link with the Supplier.
Every 20 sec the S/W aggregates orders, analyzesmaterial requirements ,compares Dells on-hand inventorywith its suppliers inventory and then creates a supplier bill
of material to meet its order needs .
Instead of forecasting the daily supply needed, Dellreceives the exact material every two hours to fulfill actual
customer orders.
-
8/6/2019 DELL CMPS 2003
12/32
Differentiate for Competitive Edge
Focus on their customers, not their competition
Play judo with the competition.
Turn disadvantage into profit
Find their edge in execution
Stake ahead of the competition
-
8/6/2019 DELL CMPS 2003
13/32
Dells Factory PlannerSolution
Manages 250 suppliers who handle 4000components.
Calculates schedules.
Estimates surplus parts in the factory and in thesupplier inventory.
Places orders, which are delivered within 90 minutes!
-
8/6/2019 DELL CMPS 2003
14/32
Reliability
A single database is run on a cluster of Dellservers running on Intel processors.
This ensures that the minute a server is down,another server automatically comes up andtakes over.
-
8/6/2019 DELL CMPS 2003
15/32
System and Strategies
They follow dual reporting system
Building to order
Segmentation The internet
-
8/6/2019 DELL CMPS 2003
16/32
B2B @ DELL
-
8/6/2019 DELL CMPS 2003
17/32
Business To Business (B2B) Model
Business model for dealing with large businessentities.
Server- to- server communication over internetintegrating both supplier & buyer system.
Shopping online with customers ERPProcurement Application with simultaneous upgradation.
No duplicate information entry. Easy process, less cycle time, less errors.
-
8/6/2019 DELL CMPS 2003
18/32
Dells ERP SYSTEM
-
8/6/2019 DELL CMPS 2003
19/32
B2B e-Commerce Solutions
Connection to more than 20 different industry E-procurement (ERP) tools & usage of standardformatting protocols.
Example- Ariba, PeopleSoft, SAP, EER,
Peregrine,etc. Basic division into 2 parts:
1. Supplier hosted solutions
Dell will host the catalog .
Customers will access their own custom catalogto retrieve their personalized configurations.
Catalog maintenance by sales representatives.
-
8/6/2019 DELL CMPS 2003
20/32
-
8/6/2019 DELL CMPS 2003
21/32
Cont of B2B
2) Buyer Hosted Solutions:
Most complex and require resources, time and effort toimplement.
Catalog information exported to a spreadsheet or file andeither sent to the customer directly for inclusion in their
own system or moved to the E-Procurement vendor'snetwork to be utilized and accessed there.
Information can become outdated so regular updatesrequired.
Customer bears a large burden of catalog maintenance.
-
8/6/2019 DELL CMPS 2003
22/32
DELLS OPERATION AS DIGITAL FIRM
-
8/6/2019 DELL CMPS 2003
23/32
Engaging With Dell
In order to maximize customer opportunitiesthrough B2B integrations, Dell has identified theprimary criteria for quick, successful
integrations. These are divided into two parts:1. Purchasing Focus:
Developed or are developing an e-commerce strategy.
Larger numbers of orders .
More standardized configurations.
Centralized procurement.
-
8/6/2019 DELL CMPS 2003
24/32
Engaging with Dell
Contd.
2. Technology focus:
Dell's solutions are best designed for
customers with some of these capabilities: Punch out capabilities in their ERP
or access to an authenticatedintranet.
Dedicated development teams.
ERP systems that can use ortranslate XML.
-
8/6/2019 DELL CMPS 2003
25/32
DECISION SUPPORT SYSTEM @ DELL
-
8/6/2019 DELL CMPS 2003
26/32
DECISION SUPPORT SYSTEM AT DELL
A Dell | Oracle database solution can help them:
Identify and respond to changes faster
Deepen their relationships with customers and suppliers
Allocate resources more effectively throughout their organization
Ensure that mission applications never go down
Focus their IT team on opportunities for innovation
Take their business to the next level. Implement a databasemanagement solution that empowers their employees to
drive innovation and efficiency throughout their enterprise.
-
8/6/2019 DELL CMPS 2003
27/32
CRM @ DELL
-
8/6/2019 DELL CMPS 2003
28/32
Dell maintains special DB of its top 50 global customer.
Maintains a Global Data Repository for all of itscustomer.
Uses DB compiled by Dun & Bradstreet for 500 globalcompanies for selectively targeting sales efforts .
They expand the range of their vision.
Ensures better customer service.
Extends the connection from customer to supplier.
CRM in Dell
-
8/6/2019 DELL CMPS 2003
29/32
Demand recastingat Dell
-
8/6/2019 DELL CMPS 2003
30/32
Summary of MIS & its Effect
on Dell
-
8/6/2019 DELL CMPS 2003
31/32
-
8/6/2019 DELL CMPS 2003
32/32
THANK YOU...!!!