Delivering Your Message

Get Active for Animals WorkshopAnimal Rights Advocates, Inc.

22 Feb 2009

Introduction

• Why we need to speak.

• Why we need to listen.

• Who we need to speak to.

• Where/when/to whom we ought to do it.

Tip 1

Consider your audience.

Tip 2

Be consistent.

Tip 3

Be simple and concise.

Tip 4

Minimise the number of messages.

Tip 5

Be genuine.

Tip 6

Be informed.

Tip 7

Rehearse and anticipate questions.

Tip 8

Get at the root of the question.

Tip 9

Beware of false dichotomies.

Tip 10

Remember who/what you are representing.

Tip 11

Remain calm.

Tip 12

Use humour, but try not to be sarcastic.

Tip 13

Maintain eye contact.

Tip 14

You don't always have to answer the

question.

Communicating is a process of

negotiation. This means…

Tip 15

Separate the people from the problem.

Tip 16

Focus on interests, not positions.

Tip 17

Be soft on people, hard on the problem.

Tip 18

Insist on using objective criteria.

DON'T

• .…use language and concepts that are unfamiliar to people outside the

movement.

• …skimp on preparation.

• …overload your audience with information.

DON'T• …use the same message or material for

all audiences.

• …speak too quickly.

• …avoid eye contact.

DON'T• …become agitated or aggressive.

• …dismiss common questions.

• …speak for too long.

DON'T

• …be distracted.

• …assume.

Example

Questions?

Exercise

Debrief

What did you find most difficult?

What would you do differently next time?

Media Communications –

Dave Cutbush