Delivering Your Message to the Community 2019 Media Kit · 2019-02-11 · 2 Rural Route |...

2019 Media Kit

Serving: Town of Minto; Townships of Mapleton, North Perth, Perth East, Southgate, Wellesley, and Wellington North; Municipalities of West Grey and South Bruce

Delivering Your Message to the Community

2019 Media KitRural Route | Delivering Your Message to the Community 32

Rural Route magazine explores the ongoing story of our

community. Established in 2009, it focuses on the things we

all love, namely, the people in our community and the things that are

important to them. We seek to bring our neighborhoods together by

building connections and creating a sense of belonging. To do so,

we search out the positive and deeply meaningful stories that reflect

the spirit and generosity of our community, alongside do-it-yourself

projects, expert insights, and other topics of local interest.

From cover to cover, Rural Route captures snapshots of our

collective story; a story that continues to be written, with your help!

Distributed to 19,000 homes and businesses by Canada Post

in Alma, Arthur, Ayton, Clifford, Conn, Crosshill, Drayton,

Gowanstown, Harriston, Heidelberg, Holstein, Kenilworth, Linwood,

Millbank, Milverton, Moorefield, Mount Forest, Newton, Palmerston,

St. Clements, Wallenstein, Yatton, and surrounding rural routes

Available at various locations in Alma, Arthur, Belwood, Drayton,

Elmira, Elora, Fergus, Floradale, Harriston, Listowel, Millbank,

Wallenstein, and Wellesley


OccupationAverage income: $41,852Unemployment: 3.1%Most common occupations 21.7% Trades, transport, and machine operation 16.9% Sales and service 14.7% Management 11.5% Business, finance, and administration 10.5% Manufacturing and utilities 8.4% Natural resources and agriculture 7.2% Education, law, and government 4.5% Health 3.1% Natural and applied sciences 1.4% Arts, culture, recreation, and sport

Education44% post-secondary diploma, or degree 27% secondary school diploma or equivalency 29% no certificate, diploma, or degree

Age Average: 38 years <15 years: 24.0% 15-65 years: 60.3% >65 years: 15.7%

FamilyAverage size: 3.3Married: 57.9%

HouseholdOccupy single detached homes: 83% Average value of dwelling: $362,277

Commute80% drive to work (own or are provided a car) 70% go to a workplace each day20% work from home

Audience Profile (Source: Statistics Canada)


Advertising Deadlines, Rates, Sizing Specifications, and Technical Requirements

RATES (per issue)* Inside positions 1x 3x** 6x**Full Page $1,450 $1,407 $1,3631/2 Page $870 $844 $818 1/3 Page $579 $562 $544 1/6 Page $298 $289 $280Cover positions 1x 3x** 6x**Inside Front Cover $1,550 $1,504 $1,457Inside Back Cover $1,550 $1,504 $1,457Back Cover $1,650 $1,599 $1,549

*13% HST will be added to all advertising rates**When booked and signed in advance

SIZING SPECIFICATIONS

TECHNICAL REQUIREMENTS

• Preferred file format: press-ready PDF (PDF/X-1a:2001), Illustrator and InDesign • Also accepted: 300 dpi EPS, PSD, and TIFF files • Convert all RGB and Pantone spot colours to CMYK• Ads must be approved for content and design by the publisher prior to publication • Ads deemed advertorial by the publisher will be labelled Advertorial • Ads accepted via email at [email protected] (files under 10MB)• Label emails with company name, ad name, publication month, and size

*1 Requirements: Please provide one photo, a maximum of 100 words (headline/text/contact info) and logo



DEADLINES

Bookings and material submissions are due one month prior to publication.

E.g. Bookings and material submissions for the May/June issue are due on April 1st.

MARCH / APRIL | ISSUE 01

Lifelong Companions

The significant role of pets in our lives

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MAY / JUNE | ISSUE 02

It Starts with a Seed

The impact farmers and others have with the seeds they plant

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JULY / AUGUST | ISSUE 03

Embracing the Challenge

The challenges and triumphs of those who live with physical limitations

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SEPTEMBER / OCTOBER | ISSUE 04

Dining Out

A taste of the local food scene

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NOVEMBER / DECEMBER | ISSUE 5

Milestones

Rural Route 10-year anniversary, a celebration of our community

2019 Themes

Full Page7.875" w x 10.375" h (safe area)8.375" w x 10.875" h (trim)8.625" w x 11.125" h (bleed)

1/3 Page (no bleed)7.375" w x 3.167" h

*2 Template available

1/6 Page (no bleed)2.347" w x 4.833" h


1/2 Page (no bleed)7.375" w x 4.833" h


EDITOR: Jennifer BowmanGRAPHIC DESIGN: Amy Martin ADVERTISING SALES: Jennifer Bowman and Don Allison

CONTACT USRural Route4082 Perth Line 72, Millbank, ON N0K 1L0+1 519-510-5550 | www.theruralroute.ca Editorial: [email protected] Sales: [email protected]

An Innovative publication | All rights reserved | www.innovative.ink

Delivering Your Message to the Community

Delivering Your Message to the Community 2019 Media Kit · 2019-02-11 · 2 Rural Route |...

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