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Delivering the News on WordPress

WordCamp Maine 2014

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Matt FultonMatt Fulton joined MTM as Director of Digital Services in October 2013 from local digital agency, Kemp Goldberg, where he was the technical lead working on a variety of development/design projects for clients ranging from Fortune 500 companies to local Maine brands.

Matt previously worked at the Boston Globe where he served as managing of advertising technology and also as sales development manager. He also has the experience of working at a start-up in the e-reader space.

The MTM Digital Services team is responsible for the development, functionality, and user-experience for all of our digital products including our websites, replica editions, mobile sites, and additional digital products. Matt and his wife live in Cumberland with their two young children.

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John EckmanJohn Eckman joined 10up as CEO in March 2014. He previously served as Managing Director for ISITE, Boston, Practice Director for Optaros, and Director of Development for PixelMEDIA.

He was one of the founding organizers of WordCamp Boston in 2010, and has spent the last 15 years focused on designing and building web and mobile experiences for clients, the last 8 in the open source CMS space.

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Agenda

• Before

• Project: Redesign, Replatform, & Migrate

• After

• Q&A

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Before• Design was dated. We had difficulty presenting diverse content in elegant and

coherent packages.

• Current system didn’t allow easy curation of content to homepage and section fronts, and mix additional media types with stories

• Non-responsive design with separate mobile site led to unpredictable content management

• Editorial flow from print to web was in a black box - no accessible API to syndication options

• CMS templating language had no community of knowledgeable developers behind it

• CMS admin was confusing, difficult to navigate, and inflexible.

• Ongoing costs for proprietary SaaS model web CMS were high relative to value

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The Project• Redesign

• Responsive

• Modern

• Elegant

• Multimedia Savvy

• Replatform

• Flexible

• Open, Large Community

• Curation enabled

• Cost effective

• Migrate

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Name | @twitter | #hashtag | url:slides.com

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Name | @twitter | #hashtag | url:slides.com

Name | @twitter | #hashtag | url:slides.com

Name | @twitter | #hashtag | url:slides.com

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Ingestion• We used XML-RPC to enable MTM’s print CMS to

“push” content into WordPress

• Enables pushing of multiple assets per article (images, related articles, article sidebar items) retaining relationships setup in print CMS

• Intercept author bylines to line up for newswire stories, different source types

• Also enable syndication of stories between MTM sites

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Migration

• Over 200,000 articles migrated from previous platform

• Plus over 800 interactive items, 145,000 images, and 3000 other ‘assets’

• WP-CLI with a very custom set of scripts to handle properly all the relationships, assets, authors, etc.

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Integrations, Etc.• MailChimp

• Brightcove

• AccuWeather

• Google Analytics API / AddThis

• Gravity Forms

• Taboola

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Q & AThanks To:

• Helen Hou-Sandí

• Chris Marslender

• Dave Kellam

• Dillon McCallum

• Andrew Mowe

• Eric Mann

• Grant Landram

• Ivan Lopez

• Tammy Hart

Thanks To:

• Matt Fulton

• Peter Vachon

• Doug Vanderweide

• Chad Gilley

• Lisa DeSisto