Delivering R&D Efficacy

Program Management Perspective

Dhiman Deb Chowdhury

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Key Elements1. Behavioral Competence2. Strategy3. MRR/BRR4. NPI Process Improvement5. Projects/Programs success rate6. R&D cost of innovation7. Profitability of Products8. Communication & collaboration

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Behavioral Competence

0 Proactive Competence.0 Creative Competence.0 Sustainability Values.

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Strategy

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0 Business Objective & Goal Alignment

0 Data Driven Decision:0 Qualitative & Quantitative

0 Responsiveness & Accountability0 Organizational Commitment

MRR/BRR

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0 Market Requirement Review (MRR)0 Competitions & Customers0 Market Window & Forecast0 Strategic Driver0 Launch Strategy and Penetration

0 Business Requirement Review (BRR)0 Cost Analysis/NPV0 Business Case/Judgment

New Product Introduction (NPI)

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NPI Process Improvement

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0 Continuous improvement & Capability Building0 SW & HW development Process 0 Supplier & Engineering Procurement Process0 Documentation Control0 Test Engineering Process

(EVT/DVT/STRE/MFG Tests)0 DFM/DFT & Compliance process

0 Change & Scope Management0 Cross Functional Team Leadership

NPI Management: Do and Don’t (s)

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0 Do:0 Open Communication & Collaboration0 Comprehensive Whole: Process0 Utilize Technical Program Management0 Manage Task/Risk/Problems0 Develop team spirit0 Keep Learning & improve

0 Don’t0 Babysit & Hide things0 be Bossy & speak on things you do not know0 Facilitate blame-game & Complicate things

Program Success: Do & Don’t (s)

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0 Do:0 Get out of imposing things: PMBOK/CMMI0 Continuous Improvement & Manage

Development Cost0 Manage Ambiguity & Create Sense of Urgency.0 Manage Sponsor’s expectation.0 Understand things before creating

burdensome processes0 Don’t

0 Get between software and hardware unless needed.

0 Impose rigidity and bureaucratic hurdle

R&D Cost of Innovations

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0Econometric Strategy0Productivity & Investment0Human Capitol

Product Profitability

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0Analyze Product Behavior0Cost of doing business0Improve Profit Margin0Profitability Analysis &

Metrics0Performance Benchmark

(top, industry average, laggard ..)

Communication & Collaboration

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0 Foster Communication0 Develop Effective Sharing0 Integrate Design Centers0 Develop Mutual Interest0 Develop & Manage Checklist0 Manage Risk in collaboration

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Thank Youhttp://www.dhimanchowdhury.com