Delbert Ault Marketing & Promotions University of Kentucky Parking & Transportation Services.
Transcript of Delbert Ault Marketing & Promotions University of Kentucky Parking & Transportation Services.
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Implementing a Bicycle Registration Program:On Your Campus or In Your City
Delbert Ault
Marketing & Promotions
University of Kentucky
Parking & Transportation Services
2010
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Background
Terminology
Bicycle - means a device that a person may ride and that is propelled by human power and has two tandem wheels at least one of which is more than 14 inches in diameter. (Kentucky)
- § 32-5A-281 A human-powered vehicle with two wheels in tandem design to transport by the act of pedaling one or more persons seated on one or more saddle seats on its frame … but does not include a tricycle. (Alabama)
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Background
Terminology
Bike Lane - means any portion of a sidewalk or roadway defined by signs, stencils, and paint that is dedicated for use by bicycles
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Bike Path - means an area designated for the exclusive use of bicyclesShared-use Path - means any designated and marked pedestrian walkway, sidewalk, or area for use by both pedestrians and bicyclists.
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Background
Terminology
Bike Route - a route or course of travel over city streets, highways or right-of-ways which has been designated for bicycle travel by posting of signs
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Successful bike registration begins with understanding the value of increased bike
use on a campus or in a community
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Registration
Bike Registration
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• Reduces need for vehicle parking spaces• Less noise pollution and air pollution• Contributes to rider’s physical health• Lessens traffic congestion• Saves money vs. automobile use
- less fuel
- Insurance, parking, wear & tear costs (repairs)
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Bike Use
Bicycle Use – It’s Valuable!
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Did you know …
… if you live within two to five miles of your workplace or university, and live in a metro area or attend an urban-situated university, chances are you can get to your destination faster by riding a bike?
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Bike Use
Bicycle Use – It’s Valuable!
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Registration
Bike Registration – The Advantages
• Similar programs have reduced bike thefts• Increases lost or stolen bike recovery by 30%*• Opportunity for safety inspection and equipment check• Opportunity to educate about safety and bike laws
* National Bicycle Registry, 2004
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• Rider identification in case of accident• Provides opportunity for communication• Assists in bicycle law enforcement• Can help raise funds for:
• Recovery of registration costs• Printing and distribution of literature, maps, etc.• Bike Coordinator• Bike facilities
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Registration
Bike Registration – The Advantages
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Don’t Ask!
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Registration
Mandatory vs. Volunteer
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The bicycle
registration launch is extremely important
• Marketing & promotion• Easy and accessible sign-up
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Registration
Registration Launch
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Marketing & Promotion
• public service announcements• press releases• presentations for groups and organizations• flyers at bike shops, hot spots, etc.• e-mails, listservs, renewal mailouts, etc.
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Registration
Registration Launch
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Easy and Accessible Sign-Up
• registration tables/booths - government buildings - student center - heavy-traffic bike area (near bike racks) - shopping centers - dorms, residence halls
These are in addition to on-line, bike office, etc.
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Registration
Registration Launch
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• Online
- Best option; greater response
• In person
- may create wait time or longer lines
- less response and slower - better to have multiple location, tables
• Telephone• Mail-in application
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Registration
How to Register
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You must EXPLAIN
the program and its benefits to gain support and acceptance
• University and student groups• Community agencies and leaders
• Local law enforcement • Bicycle dealers & organizations
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Registration
Explanation – Education - Expectation
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You must EDUCATE
students, employees, and the community of the advantages
of bicycle registration
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Registration
Explanation – Education - Expectation
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You must lay out what is EXPECTED
from cyclists and others
• ALL must register their bike• Consequences of not registering
• Enforcement guidelines
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Registration
Explanation – Education - Expectation
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• Name, Address, Phone numbers• E-mail address• Student, employee or personal I.D.• Bike manufacturer and model• Primary and secondary color• Serial Number
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Registration
Bike Registration – Information Needed
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Bike Registration
Sample Bike Registration Form
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Registration
North Carolina Registration Form
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Background
North Carolina Registration Form
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Bike Permit
Where’s the Serial Number?
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Bike Permit
Where’s the Serial Number?
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Bike Permit
3 Main Types of Registration Identification
• sticker - applied directly to bike frame
• locking permit sleeve - Attach to handle bar
• engraving
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Bike Permit
Permit Sticker
$.72each
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Bike Permit
Permit Sleeve Cost
$14.30
each
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Bike Permit
Engraving Equipment Cost
$339each
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Bike Registration
Fee vs. No Fee
• The estimated cost to register a bike is $2
- decals- promotion- personnel
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Bike Registration
Fee vs. No Fee
Fee No Fee X Some cyclists will complain X X Less Cyclists will register X Can improve bike program X X May portray as more important Less complaints from public X
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Bike Registration
Various Fee Plans
No fee$3 per year$5 for 5 years$10 for life$15 for 10 years$15 for life
Note 1: Owner must report bike sold, lost, stolen or destroyedNote 2: Each new owner must register the bike
Pick the fee the best fits your situation
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Bike Registration
Bicycle Regulations
Bicycle Regulations must be
COMPREHENSIVE and
EASY TO UNDERSTAND
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Bike Registration
Bicycle Regulations
Bicycle Regulations must contain:
registration guidelines parking violations traffic violations penalties and costs for violations impound and appeal procedures
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Bike Registration
Education before Enforcement
Bike registration will give your university or municipality the opportunity to
communicate with cyclists about
bike laws and bike safety.
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Bike Registration
Education before Enforcement
Teach ‘embefore you
tow ‘em
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Bicycles
Improved Enforcement
• Cited bikes will have a known owner• Impounded bikes are easier to claim• Warnings can be issued before citation• Law enforcement agencies can contact owner
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Enforcement
Illegal Parking
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Enforcement
Illegal Parking
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Enforcement
Illegal Parking
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Safety Communication
Unsafe Cycling
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Safety Communication
Unsafe Cycling
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Safety Communication
Unsafe Cycling
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Bike Permit
Bike Rack Notification
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Bike Permit
Bike Rack Notification
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Bike Permit
Bike rack Notification
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Bike Registration
UK Success
Bicycle registration start date: July 2009
Estimated daily # of bikes on campus:
4,500
Number of registered bikes: 3,480
Percentage of bikes registered: 77%
UK bike use increase 1999-2009: 37%
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Bike Registration
Frequently Asked Questions (FAQ)
We never had to register our bicycles before. Why do we have to do this now?We believe that a registration program will help us better educate and enforce the rules that will make bicycling at UK a positive experience for everyone. Registration has benefits for all members of the UK community, not just cyclists.
Who must register their bicycles? Where can I do it?All members of the campus community who plan to park their bicycle on campus must have a valid bicycle permit. Starting in July 2009, bicyclepermits will be available at Parking Structure #6 (721 Press Avenue) and at www.uky.edu/Parking.
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Bike Registration
Frequently Asked Questions (FAQ)
What if I have more than one bicycle?You must register each bicycle that you plan to park on campus.
I don’t ride a bike. How will this benefit me?As more members of the University community turn to cycling, the demand for parking will be reduced. When that happens everyone wins – our campus, our community and our environment.
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Bike Registration
Frequently Asked Questions (FAQ)
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Bike Registration
Questions & Answers