Definitions by Mam

Seed CapitalThe initial capital used to start a business. Seed capital often comes from the company founders' personal assets or from friends and family. The amount of money is usually relatively small because the business is still in the idea or conceptual stage.

Equity FinancingExchanging partial ownership in a firm, usually in the form of stock, for funding

BootstrappingFinding ways to avoid the need for external financing or funding through creativity, ingenuity, thriftiness, cost cutting, or any means necessary.

Business Angels:Are individuals who invest their personal capital directly in start-ups.

Initial Public OfferingAn initial public offering (IPO) is a company’s first sale of stock to the public. When a company goes public, its stock is traded on one of the major stock exchanges.

Serial Entrepreneur:An entrepreneur who continuously comes up with new ideas and starts new businesses. As opposed to a typical entrepreneur, who will often come up with an idea, start the company, and then see it through and play an important role in the day to day functioning of the new company, a serial entrepreneur will often come up with the idea and get things started, but then give responsibility to someone else and move on to a new idea and a new venture.

Proactive:Acting in advance to deal with an expected difficulty.Controlling a situation by making things happen or by preparing for possible future problems.

Proactive personalities identify opportunities and act on them; they show initiative, take action, and persevere until they bring about meaningful change.The difference between proactive and reactive has to do with when the action takes place. Proactive means a preventative action occurs to stop something from happening, reactive means something is done as a response to something that has happened.

Competitive intelligence:   Understanding and learning what's happening in the world outside your business so you can be as competitive as possible. It means learning as much as possible--as soon as possible--about your industry in general, your competitors, or even your county's particular zoning rules. In short, it empowers you to anticipate and face challenges head on.

Intellectual Property (IP) :Intangible property that is the result of creativity.It is a legal concept which refers to creations of the mind for which exclusive rights are recognized.

Under intellectual property law, owners are granted certain exclusive rights to a variety of intangible assets, such as musical, literary, and artistic works; discoveries and inventions; and words, phrases, symbols, and designs. Common types of intellectual property rights include copyright, trademarks, patents, industrial design rights, trade secrets.

Core competency:A unique ability that a company acquires from its founders or develops and that cannot be easily imitated. It is a deep proficiency that enables a company to deliver unique value to customers.

Savvy is understanding or knowledge of how to do something.practical understanding; shrewdness or intelligence; common sense.Example:

1. A candidate who seemed to have no political savvy.2.The whole world is becoming more and more tech savvy

Industry:An industry is group of firms producing a similar product or service , such as fitness industry , automobile industry etc.Industry Analysis:- Business research that focuses on the potential of an industry.

Market:A market consists of all the consumers who purchase a particular type of good or service.

Red and Blue Ocean Strategies:

Porter’s Five Forces: