Defining Content with Data | Digital Olympus 2.6.2017
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Transcript of Defining Content with Data | Digital Olympus 2.6.2017
![Page 1: Defining Content with Data | Digital Olympus 2.6.2017](https://reader031.fdocuments.us/reader031/viewer/2022030313/58a3cb0d1a28ab98588b5641/html5/thumbnails/1.jpg)
DEFINING CONTENT WITH DATA:HOW TO IDENTIFY CONTENT GAPS
@CASIEG
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ABOUT ME
@CASIEG
• Director of Online Marketing at KoMarketing, a B2B Digital Marketing firm in Boston, MA.
• In the online marketing industry for over 10 years, working on both the agency side and in-house.
• Responsible for developing and implementing strategies for both small businesses and Fortune 500 companies.
• Connect with me on Twitter @casieg.
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THE DILEMMA WE ALL FACE…
@CASIEG
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THE ANSWER OF COURSE IS…
@CASIEG
¯\_(ツ )_/¯
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HOW DO WE FIND THE GAPS?
@CASIEG
YOURDATA
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START WITH WHAT YOU KNOW…
@CASIEG
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TOP REFERRAL PAGES
@CASIEG
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TOP REFERRAL SOURCES
@CASIEG
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TOP SHARED CONTENT
@CASIEG
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TOP ENGAGED CONTENT
@CASIEG
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TOP LINKED CONTENT
@CASIEG
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WHAT ARE THEY SAYING?
@CASIEG
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ANSWER THE PUBLIC
@CASIEG
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FAQ FOX
@CASIEG
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KEYWORD.IO
@CASIEG
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Q & A SITES
@CASIEG
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SEMRUSH
@CASIEG
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SEMRUSH
@CASIEG
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GOOGLE TRENDS
@CASIEG
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BUZZSUMO
@CASIEG
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FUNNEL THE INFO…
@CASIEG
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RIGHT TIME, RIGHT PLACE
@CASIEG
CONTENT DISCONNECT USE YOUR DATA CREATE ANSWERS
The content being produced isn’t necessarily what buyers want.
Use the data you have to make informed decisions on content direction.
Give customers answers to their questions. Be the source they rely on.
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@CASIEG