DEEP DIVE: BUSINESS WEARABLES: A HIGH GROWTH SEGMENT … · wearables market, with a CAGR in unit...

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1 SEPTEMBER 15, 2016 DEBORAH WEINSWIG, MANAGING DIRECTOR, FUNG GLOBAL RETAIL & TECHNOLOGY [email protected] US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 Copyright © 2016 The Fung Group. All rights reserved. 1) The business wearables segment will grow even faster than the already-high-growth wearables market in the coming years, according to market-measurement firm Gartner. The total number of wearables shipped worldwide is forecast to grow by a compound annual growth rate (CAGR) of 17.9% between 2015 and 2017, according to Gartner. But the number of business-use wearables shipped is forecast to grow by a CAGR of 75.1% between 2015 and 2021, based on our analysis of Tractica data. 2) The global enterprise wearables market value is expected to grow from $198.5 million in 2015 to $12.7 billion in 2021, and the number of units shipped will climb from 2.3 million to 66.4 million, according to market-intelligence firm Tractica. 3) The use of smart glasses in work environments is expected to grow faster than any other category in the coming years. Underpinning this will be Google’s planned relaunch of its Google Glass product with a focus on business use. 4) Consumers are more willing to adopt wearable technology if an institution pays for the device, noted professional services company PwC. But, multiple surveys find consumers have concerns over privacy if their employers start deploying wearable technology. DEEP DIVE: BUSINESS WEARABLES: A HIGH GROWTH SEGMENT IN A FAST-EXPANDING MARKET DEBORAH WEINSWIG Managing Director, Fung Global Retail & Technology [email protected] US: 646.839.7017 HK: 852.6119.1779 CN: 86.186.1420.3016

Transcript of DEEP DIVE: BUSINESS WEARABLES: A HIGH GROWTH SEGMENT … · wearables market, with a CAGR in unit...

Page 1: DEEP DIVE: BUSINESS WEARABLES: A HIGH GROWTH SEGMENT … · wearables market, with a CAGR in unit sales of 75.1% between 2015 and 2021. Market-intelligence firm Tractica estimates

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SEPTEMBER15,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

1) The business wearables segment will grow even faster

than the already-high-growth wearables market in thecoming years, according to market-measurement firmGartner. The total number of wearables shippedworldwide is forecast to grow by a compound annualgrowth rate (CAGR) of 17.9% between 2015 and 2017,according to Gartner. But the number of business-usewearables shipped is forecast to grow by a CAGR of75.1%between2015and2021,basedonouranalysisofTracticadata.

2) The global enterprise wearables market value isexpected to grow from$198.5million in 2015 to $12.7billion in 2021, and the number of units shipped willclimb from 2.3 million to 66.4 million, according tomarket-intelligencefirmTractica.

3) The use of smart glasses in work environments isexpected to grow faster thananyother category in thecomingyears.UnderpinningthiswillbeGoogle’splannedrelaunch of its Google Glass product with a focus onbusinessuse.

4) Consumers are more willing to adopt wearabletechnology if an institution pays for the device, notedprofessional services company PwC. But, multiplesurveys find consumers have concerns over privacy iftheiremployersstartdeployingwearabletechnology.

DEEP DIVE: BUSINESS

WEARABLES: A HIGH GROWTH

SEGMENT IN A FAST-EXPANDING

MARKET

D E B O R A H W EI N S W I G M a n a g i n g D i r e c t o r ,

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U S : 6 4 6 . 8 3 9 . 7 0 1 7 H K : 8 5 2 . 6 1 1 9 . 1 7 7 9

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SEPTEMBER15,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

TABLEOFCONTENTSINTRODUCTION:ENTERPRISEWEARABLESMARKETSETTOBOOM......................................................3

ENTERPRISEWEARABLESMARKETGROWINGFASTERTHANTOTALWEARABLESMARKET...................3

BUSINESSAPPLICATIONSTHATDRIVEWEARABLETECHNOLOGY................................................................................4

SMARTWATCHESMOSTUSEDENTERPRISEWEARABLES..........................................................................................5

INDUSTRYCASESTUDIES.....................................................................................................................7

GOOGLE’SENTERPRISEWEARABLEPROJECTS........................................................................................................8

CORPORATEWELLNESSPROGRAMSANDWEARABLETECHNOLOGY............................................................................9

ENTERPRISEAPPUSECASESFORWEARABLES......................................................................................................10

CONSUMERSSTILLHAVEMIXEDRESPONSESTOENTERPRISEWEARABLES.........................................10

CONSUMERSPREFERANINSTITUTIONTOPAYFOREXPENSIVEWEARABLES...............................................................11

KEYTAKEAWAYS:MUCHPOTENTIALFORWORKWEARABLES...........................................................12

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SEPTEMBER15,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

INTRODUCTION:ENTERPRISEWEARABLESMARKETSETTOBOOM

Wearabletechnology,suchastheAppleWatch,theFitbitfitnessbandandGoogleGlass, ispopularly seenasaddinganextra layerof convenience inconsumers’ lives. But there is a wholeworld of wearable business use inwhich this technology improves productivity, adds to employee safety orimprovescustomerservice.Inthisreportwelookattheuseofwearablesinindustry.

This report complements our recently published major overview, TheWearablesReport2016:ReviewingaFast-ChangingMarket.Wearablesaretechnologywornonthebody,oftendividedintothreecategoriesbasedonthepartofthebodyonwhichtheyareworn:head(e.g.,smartglassesandhelmets), body (e.g., clothing and body cameras) and wrist (e.g., smartwatchesandactivitytrackers).

Thisreportfocusesonthefollowingthemes:

• The significant growth expected for business, or “enterprise,”wearables. The enterprise wearables market is expected to outpacetotalwearablesmarketgrowth.

• Typesoffirmsthathavebeenearlyadoptersofwearabletechnology.Companies in field services and manufacturing are among the earlyadopters thatuseenterprisewearables,andusageacross industries isgrowing.

• Theprivacyandsecurityconcernsofusersorpotentialusers.Althoughmany consumers are willing to use wearable technology provided bytheir company and believe it could boost productivity, many haveconcernsitmightinvadetheirprivacy.

• The different functions of enterprise wearables. Depending on theindustry,wearablescanbeusedtoscanandtrackproducts,asafatiguemanagement tool, for hands-free audio-and video-recording, and aspartofcorporatewellnessprograms.

ENTERPRISEWEARABLESMARKETGROWINGFASTERTHANTOTALWEARABLESMARKET

First, we take a look at the scale and growth prospects of the overallwearablesmarketandtheindustrialwearablessegment.

Market-measurement firm Gartner estimates the number of wearablesshipped worldwide is forecast to grow from 232 million in 2015 to 323million by 2017. This represents a CAGR of 17.9% and includes consumerwearables and enterprise wearables. Starting from a low base, theenterprise wearables segment is expected to grow faster than the totalwearablesmarket,with a CAGR in unit sales of 75.1%between 2015 and2021.

Market-intelligence firm Tractica estimates global revenue for enterprisewearabledeviceswillgrowfrom$198.45millionin2015to$12.68billionin2021. During the same period, Tractica expects enterprise wearablesshipmentstogrowfrom2.3millionunitsto66.4million.

Thereisawholeworldofwearablebusinessuseinwhichtechnologyimprovesproductivity,addstoemployeesafetyorimprovescustomerservice.

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DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

Figure1.GlobalEnterpriseWearablesUnitsShipped(Mil.;LeftAxis)andRevenue(US$Bil.;RightAxis),2015&2021E

Source:Tractica/FungGlobalRetail&Technology

BusinessApplicationsThatDriveWearableTechnology

According to technology market research company Beecham Research,enterpriseisthebiggestplatformforaugmentedreality(AR)andwearabledevice applications. The company identified healthcare, logistics,manufacturing and retail as some of the most dynamic markets forwearables. Below, we list by sector some functions and products forenterprisewearables.

Figure2.EnterpriseWearablesExamplesbySelectedSectors

Source:BeechamResearch/Tractica/FungGlobalRetail&Technology

2.3

66.4

0.20

12.68

0

2

4

6

8

10

12

14

0

10

20

30

40

50

60

70

2015 2021E

Shipments Revenue

ShipmentsCAGR=75.1%RevenueCAGR=99.9%

Sector

• Manufacturing/FieldServices

• Warehouse/Logisics

• Medical/Healthcare

• Security/Safety/Military

• CorporateWellnessPrograms

• Retail

• Hospitality

Funcion

• Head-upDisplayDialogue/RemoteTechSupport

• StockManagement

• ARUsedinSurgery

• Hands-freeVideoRecording

• Sleep/Diet/MoionTracking

• InstantKnowledgeShare

• EventTickets

Product

• SmartGlasses/Helmet

• StockScanner

• SmartGlasses

• BodyCamera

• LifestyleTrackerBand

• Earwear

• EventTicket/PaymentBand

Enterpriseisthebiggestplatformforaugmentedrealityandwearabledeviceapplications.

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SEPTEMBER15,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

Professional services company PwC said wearable technology alreadyimpacts companies inmanufacturing and field service industries.Workerswhodealwithmachines,andmanagetheinstallationandrepairofsystemsor equipment, often work in remote locations and typically need to stopwhat they are doing in order to get instructions or guidance fromsupervisors. When they use wearables, workers’ concentration andprogressisundisturbed.

SmartWatchesMostUsedEnterpriseWearables

We now look at which type of wearables are most commonly used inbusiness environments. First, we will take a look at industrial wearables,includingdevicesusedinmanufacturingandfieldservices.

Fully 93%of industrial Information Technology (IT) and business decision-makersintheUSevaluatedorusedwearablesinJune2015,accordingtoasurveybysmartdevicesoftwareproviderAPXLabs.Manyofthesedecision-makersbelievewearableenterprisedeviceswill be commonlyused in thecoming years. Indeed, fully 87% of industrial IT decision-makers believewearabletechnologywillhaveasignificant impactacrosstheir industryby2020.

APX Labs noted smart watches and activity trackers were the mostcommonly used industrial enterprise wearables in 2015, but the use ofsmartglassesinworkenvironmentsisgrowingthefastest.Googleissettore-launch its GoogleGlass productwith a focus on business use,which islikelytobolsterenterpriseuseofsmartglasses.

Figure3.ProportionofUSIndustrialOrganizationsthatUsedorEvaluatedWearables,byType,June2015

Surveyof201USindustrialenterprisesectordecision-makers.Source:APXLabsThe findings charted in Figure 3may not reflect the enterprisewearablestrendsacrossdifferent sectors,because industrialmanufacturingand fieldservice industries likely lead other sectors in implementing wearabletechnologies.

42%

48%

52%

60%

61%

SmartGlasses

WearableMobileCameras

IndoorLocaionSensors/Beacons

AcivityTrackers

SmartWatches

Fully87%ofindustrialITdecision-makersbelievewearabletechnologywillhaveasignificantimpactacrosstheirindustryby2020.

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SEPTEMBER15,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

According to a survey of US business professionals by cloud servicescompanySalesforce,among,“earlyadopters,”thosewhowereatthetimeusing, piloting or planning to implement wearable technology in theenterprise,nearlyhalfexpectsmartwatchestohavethebiggestimpactontheirenterprise.

Figure4.ExpectedUSImpactandAdoptionRateofEnterpriseWearablesAmongWearable-TechnologyAdopters,February2015

Onlinesurveyof500full-timebusinessprofessionalsintheUS,whowereusingorplanningtoimplementwearabletechnology.Source:SalesforceDatafromotherfirmsconfirmthegrowingscaleofwearablesbusinessuse.According to market-measurement firm Gartner, growth in fitnesswearables is partly driven by wellness programs in the US. The companyalso estimates the enterprise use for head-mounted displays (HMD) willgrowinthecomingyears,withaforecast26%ofHMDsin2018designedforenterprise use. Gartner notes enterprise HMDs originated as expensivemilitary projects, but the market is now emerging and HMDs are usedacross many industries, and new products have come to market such asMicrosoftHoloLens.

6%

7%

8%

7%

20%

19%

21%

26%

25%

40%

14%

18%

20%

21%

32%

33%

33%

36%

37%

49%

OtherHeadgear

OtherClip-OnDevices

OtherWrist-BasedDevices

EmbeddedApparelorAccessories

Next-GeneraionEarbudsorHeadsets

SmartCamera

FitnessBands

SmartGlasses

DigitalBadgesorLanyards

SmartWatches

PercentForecasingBiggestImpactontheEnterprisePercentAnicipaingQuickestAdopionRate

Among“earlyadopters,”nearlyhalfsaidsmartwatcheshavethebiggestimpactontheirenterprise.

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SEPTEMBER15,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

Source:Microsoft

INDUSTRYCASESTUDIESBelow, we explore case studies of wearable technologies designedespecially for business use. Commercial prices were not available for themajority ofwearables; often the price per unit depends onwhobuys theproductandhowmanyunitstheybuy.

Athemethatrunsthroughanumberofthecasestudiesbelowisindustrialsafety. Several devices featured focus on the issue of fatigue in theworkplace.

Caterpillar,amanufacturerofconstructionandminingequipment,workedwith Fatigue Science to develop a fatigue riskmanagement system calledCat Smartband. Management can monitor employees’ sleep and wakeperiods with the system and, if their effectiveness score is low, theemployee is considered to be fatigue impaired. Cat Smartband is part ofCaterpillar’scomprehensivefatigueriskmanagementsolution.

DaqriSmartHelmet isanaugmentedrealitydevicewhichcanbeusedfordata visualization and control connections that link to critical real-timeinformation. Clients for the smart helmet include companies from themanufacturing,automation,transportation,utilities,andoilandgassectors.The company has partnered with companies such as Intel, Autodesk andTopcontodevelopaugmentedrealityhardwareandsoftwaresolutions.

UK-based smart-wearable company Fhoss Technology manufactures andsupplies light emitting work safety-wear. Their clients include companiesfromtherailway,constructionandoilindustries.Accordingtothecompany,users of Fhoss smart wearable technology may be entitled to reducedinsurancepremiums.

MicrosoftHoloLensisamixedrealitytoolthatcombinesaugmentedrealityand virtual reality. Users can blend 3D holographic content into theirphysicalworldwith theHoloLens head-mounteddisplay. As ofAugust 11,2016,MicrosoftHoloLensDevelopmentEditionwasavailabletodevelopersonly,for$3,000.

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DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

HumanperformanceimprovementcompanyFatigueScience’sReadibandisa tool to track and prevent fatigue in theworkplace. Readiband uses theSAFTE (Sleep, Activity, Fatigue, and Task Effectiveness) model, which wasdeveloped by the US Army and validated by the US Department ofTransportation. Readiband is used by professional sports teams and inconstruction,mining,transportandotherheavyindustries.

Developedtomonitoranddetectdrivers’fatigueinworkingenvironments,SmartCap,isproducedbyanAustraliansmart-wearcompanyTheheadwearcap is fitted with a sophisticated sensor that can read brainwaves todeterminean individual’s fatigue (alertness/drowsiness) level. SmartCap isusedmainlyinminingandtruckingsectors,butthecompanyalsoprovidessmartheadwearforcommercialuse.

US-basedTheatro’svoice-controlledenterprisewearablesallowhands-freecommunication among retail and warehouse employees. With the voice-controlleddevice,employeeshavereal-timeaccesstoinventoryviain-storewi-fi, while they are they are serving customers. The small, 1.5 ouncewearable also gives management access to analytics on employeeperformance.

Genetec’s Vidcie body wearable cameras deliver on-demand, hands-freevideo. Vidcie cameras are used by security teams when planned orunexpectedeventsgobeyondthesightoffixedsurveillanceperimeters.Thecompany’sclientsincludeairports,manufacturingsites,sportsstadiumsandretailers.

Vievu body-worn cameras, created by law enforcement company TheSafarilandGroup,allowsuserstorecordhands-freevideoandaudio.Vievuproducts are built for law enforcement and military use. The company’sclients include police departments and other safety, military andprofessionalauthorities.

Vuzixsmartglassesareawearablecomputerwithamonoculardisplayandrecording features.Theglassescanplan routeswithAR,provideaccess toonline data and link to the user’s phone. Clients include companies inwarehouse logistics, field services and manufacturing. According to thecompany, VuzixM100 glasses are theworld’s first commercially availablesmartglasses,withpricesstartingfrom$999.99.

ZebraTechnologies’productsandservicesincludeprinters,radio-frequencyidentification (RFID) solutions, mobile computers, and scanners such ashands-free ring scanners.Pairedwithawearablemobile computeron theemployee’sarm,thedevicecanzoominonbarcodesfromasfarawayas15feet.Theringscannerassistsemployeesinwarehouses,distributioncentersandretailstores.ThecompanyisheadquarteredintheUS.

Google’sEnterpriseWearableProjects

Google is turning its attention to enterprisewearables through itsGoogleGlassproductandjointventurewithLevi’s.

According to Tractica, companies such as General Motors, BMW, DHL,BoeingandTescotestedGoogleGlassesforenterpriseuse.Googlestopped

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SEPTEMBER15,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

selling itsGoogleGlasseyewear in2015,but insistedtheywillcontinuetodevelop additional versions of smart glasses. According to wearabletechnology website,Wareable, Google’s next smart glasses will be called“GoogleGlassEnterpriseEdition,”and istargetedforenterpriseuse.AsofJuly2016,Googlehasnotofficially revealeddetailsof theproduct and itsfunctions.

WethinkGoogleGlassstandsabetterchanceintheenterprisespacethanintheconsumersegment.Businessusersaremorelikelytoneedimmediateaccesstotheinformationtheseglassesprovide;andweexpectlessconcernover personal appearance when these kinds of glasses are used in abusinessenvironment.Itismoreacceptabletolookalittle“goofy”ifthereisabusinessreasonbehindit.

In our overview, “TheWearablesReport 2016: Reviewing a Fast-ChangingMarket,”wediscussedProjectJacquard,apartnershipbetweenGoogleandLevi’s to develop connected clothing. In June 2016, Cintas Corporationannounced a partnership with Project Jacquard to develop textiletechnology for enterprise use. Cintas supplies corporate products such asuniforms and safety apparel. The initial focus of the initiative will be onhealthcareandsafetyapplications.

CorporateWellnessProgramsandWearableTechnology

Wearabletechnologydesignedspecificallyforbusinessisnottheonlycaseforenterpriseuse.Anumberofmajoremployersare incorporating fitnesswearablesintotheircorporatewellnessprograms.

British Petroleum (BP), is running a “BP Million Step Challenge” for itsemployees in the US, which encourages them to stay active with acomplementaryFitbitactivitytrackerprovidedbythecompany.ParticipantsinthewellnessprogramearnpointsbymeetingstepgoalstrackedontheirFitbitdevice.Inreturn,employeesareeligibletoreceivecontributionsfromBPtotheirHealthSavingsAccounts.

AccordingtoFitbit,in2015,2014and2013,lessthan10%ofthecompany’srevenuewerederivedfromtheircorporatewellnessofferings.Thecompanybelievesdue to risinghealthcare costs andemployers’ growing interest inkeepingemployeesactive,moreenterpriseswillimplementtheircorporatewellnessprogram.Fitbit’sCorporateWellnessprogramcurrentlyhasmorethan1,000customers,suchasBarclays,BostonCollegeandGodaddy.com.

Fitbitsaid failure tocomplywithhealth-related lawsandregulations,suchastheHealth InsurancePortabilityandAccountabilityActof1996andtheHealth InformationTechnologyforEconomicandClinicalHealthAct intheUS, and EU Data Protection Directive, could adversely affect the firm’sfinancial condition, operating results and brand. Fitbit and its corporatewellnesscustomerscouldbeaffectediftherearechangesindatacollectionlaws and regulations, and as a result could be subject to legal liabilities,finesandnegativepublicity.

TheCoca-ColaCompanypartneredwithactivity tracker,Misfit, in2013 toofferexclusiveredactivitytrackersasapremiumgiveawayproductaspartofMy Coke Rewards loyalty program. The company also launched globalwell-being initiatives for its employees, including a wellness program in

WethinkGoogleGlassstandsabetterchanceintheenterprisespacethanintheconsumersegment.Itismoreacceptabletolookalittle“goofy”ifthereisabusinessreasonbehindit.

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SEPTEMBER15,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

which employees are offered a Misfit activity tracker. Incentives forparticipantsincludediscountsonfuturehealthinsurancepremiums.

Wearable technology and smart-home product manufacturer Misfit haspartnered with insurance and corporate well-being companies, includingOscarInsuranceCorporationandSpringday.Usersareoftenencouragedtotakepartinwellnessprogramswithfinancialincentives.

EnterpriseAppUseCasesforWearables

Severalwearablesappsforbusinessusehavebeendeveloped,particularlyfor smart watches such as Apple Watch. For example, with the use ofMicrosoft PowerPoint Remote, users can control their presentations fromtheirAppleWatch(picturedbelow).CompaniessuchasSalesforcehavealsodevelopedseveralbusiness-usewearablesappsforAppleWatch, includinganalyticsandsalesnotificationsoftwareapplications.

Source:Vivio

CONSUMERSSTILLHAVEMIXEDRESPONSESTOENTERPRISEWEARABLES

Research suggests these kinds of technologies can provide a significantbenefit tobusiness.According to2014 research ledbyDr.ChrisBraueratGoldsmiths,UniversityofLondon,productivityamongemployeesintheUKandUSwhoworeawearabletechnologydeviceatworkincreasedby8.5%,and their job satisfaction levels increased by 3.5%. Access to usuallyinvisibledataallowedparticipantstochangetheirbehavior.Dr.Bauernotedthat“racingagainstoneself”helpsimproveperformance.

Although many people are interested in wearable technology, a largenumberhaveraisedconcernsoverprivacyandsecurity.AccordingtoaPwCsurvey in 2014, fully 82% of US consumers surveyed said they wereconcernedwearabletechnologywillinvadetheirprivacy.

More positively, PwC’s survey found a very substantial 77% of USconsumerssurveyedthoughtwearableswouldmakethemmoreefficientor

ProductivityamongemployeesintheUKandUSwhoworeawearabletechnologydeviceatworkincreasedby8.5%,andtheirjobsatisfactionlevelsincreasedby3.5%.

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SEPTEMBER15,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

productive. Far fewer,althougha still sizable42%, thought their companyshouldfunduseofwearables.

Figure5.US:Consumers’ViewsonWearableTechnology,2014

Surveyof1,000consumersintheUS.Source:PwC

Research elsewhere has also shown widespread concern about privacyinvasion by enterprise wearables. According to market research firmVansonBourne, nearly six out of ten respondents of 1,000UK consumersinterviewed were worried that wearable technology makes it easier forcompaniestospyonthem.Additionally,34%ofrespondentswereworriedaboutcompaniesstoringtheirpersonalinformation.

The issue of privacy was also raised by Goldsmith’s Dr. Brauer, whohighlighted how wearable technology can be seen as an intrusivesurveillancetoolratherthansimplyameansofimprovingproductivityandperformance.

ConsumersPreferanInstitutionToPayforExpensiveWearables

Consumers are much more likely to adopt wearable technology if theiremployerpays for it.PwCconducteda survey thataskedUSconsumers ifthey would be willing to spend $100 on different types of wearabletechnology, and asked them if they would be willing to adopt thosetechnologies ifan“institution”pays for them.Theresultsshowaminorityof consumerswould pay $100 for a smartwatch, a fitness bandor smartglasses—but amajoritywould use each of these types ofwearables if aninstitutionpaysforit.

PwCalso found85%ofconsumerssurveyedwouldnotbewillingtobuyasmartwatch,fitnessbandorsmartglassesatapricepointof$300ormore.

42%

70%

77%

82%

86%

MyCompanyShouldFundthePurchaseofWearableTechnology

IExpectMyWorkplacetoPermittheUseofWearableTechnology

WearableTechnologyMakesUsMoreEfficient/ProduciveBothatHomeandat

Work

WearableTechnologyWillInvadeMyPrivacyandSecurity

WearableTechnologyWillMakeMeMoreVulnerabletoSecurityBreaches

Consumersaremuchmorelikelytoadoptwearabletechnologyiftheiremployerpaysforit.

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SEPTEMBER15,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

Figure6.US:Consumers’WillingnesstoAdoptTechnologyifanInstitutionPaysforItvs.TheirWillingnesstoSpend$100forIt,2014

Surveyof1,000consumersintheUS.Source:PwC

Consumersshowedthegreatestinterestinbuyingasmartwatchcomparedtoa fitnessbandor smartglasses,whether the consumeroranemployerpays for it. This reflects the overall greater popularity ofwristwearables,themostpreferredtypeofwearablesintheUSandEurope,accordingtoa2014surveybyForrester.

KEYTAKEAWAYS:MUCHPOTENTIALFORWORKWEARABLESAlthoughtheenterprisewearablesmarketisstillrathersmall,thecategoryisgrowingatapacealmost five times thatof the totalwearablesmarket.Companiesinmanufacturingandfieldserviceindustriesarethemostactivewearablesusers.Inthecomingyears,weexpectcompaniesacrossavarietyofsectorstostartusingwearablesastoolstoenhancethequalityofworkandtoimproveemployees’wellbeing.

“Regular”wearablessuchasAppleWatchesandFitbitsarebeingdeployedbybusinesses.Corporatewellbeingprogramsareadoptingactivitytrackerstopotentiallyofferbenefitstobothemployerandemployees.

Perhaps most significant is the new generation of wearable technologydesigned specifically for enterprise use. Among wearables designed forbusiness, safety, and especially fatiguemonitoring, is a prominent theme.Reflecting the growth of this segment, Google is among those piling intoenterprisewearables; thecompanymaynothaveseenmuchsuccesswithits firsteditionofGoogleGlass,but itsEnterpriseEditionglasseswill tapagrowingmarketinwhichutilityismoreimportantthanappearance.

However, barriers still exist. The cost of such technology is not the onlyhurdle; surveys show many consumers are worried about the possibleimpact to their privacy if their employers gather more data on them.Businesseswillneedtoreassurestaffthebenefitismutual.

72%

63%

51%

42%38%

27%

SmartWatch FitnessBand SmartGlasses

WillingtoUseifInsituionPaysforIt WillingtoPay$100forIt

Amongwearablesdesignedforbusiness,safety,andespeciallyfatiguemonitoring,isaprominenttheme.

Page 13: DEEP DIVE: BUSINESS WEARABLES: A HIGH GROWTH SEGMENT … · wearables market, with a CAGR in unit sales of 75.1% between 2015 and 2021. Market-intelligence firm Tractica estimates

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SEPTEMBER15,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comJanneEhoResearchAssistantHONGKONG:8thFloor,LiFungTower888CheungShaWanRoad,KowloonHongKongTel:85223004406LONDON:242-246MaryleboneRoadLondon,NW16JQUnitedKingdomTel:44(0)2076168988NEWYORK:1359Broadway,9thFloorNewYork,NY10018Tel:6468397017FungGlobalRetailTech.com