Decoding the New Consumer Mind: How and Why We Shop and Buy · transformed consumer. Kit will take...
4
Join PASSA on Wednesday, October 14th for a CHARITY Golf Outing with Friends, Members, Vendors & Colleagues before we kick off our 2015 Annual Meeting. We will be golfing at Overlook Golf Course located in Lancaster. Our golf outing will begin at 11:00 am, includes lunch and will be followed by our 2015 Annual Meeting Opening Reception being held in the Courtyard at the Eden Resort from 6:00 pm - 7:30 pm. Our Annual Meeting will be held October 15th from 8:30 am – 4:00 pm at the Eden Resort in Lancaster and will kick off with a Keynote Presentation from award-winning consumer psychologist, Kit Yarrow. Kit will discuss her book, Decoding the New Consumer Mind. A decade of swift and stunning change has profoundly affected our psychology, and consequently how, when and why we shop and buy. In Decoding the New Con- sumer Mind, Yarrow illuminates the impact of three major socio-cultural shifts on the psychology of shoppers and describes four strategic adjustments that businesses need to make to succeed and connect with today’s transformed consumer. Kit will take you on a tip-filled, guided tour of the radically revised minds and hearts of today's consumers. Decoding the New Consumer Mind: How and Why We Shop and Buy 2015 Annual Meeting & Conference October 14 & 15, 2015 Eden Resort 222 Eden Road, Lancaster, PA 17601 Take a glimpse into the mind of the modern consumer. A decade of swift and stunning change has profoundly affected the psychol- ogy of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and con- nect with brands and retailers. Neurological research even sug- gests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technol- ogy and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer s needs and preferences front and center; and deliver the most emotionally in- tense, yet uncomplicated, experience possible. Armed with Yarrow s strategies, marketers will be able to connect more effectively with consumers driving profit and success across the organization. REGISTRATION FORM Hotel Information & Registration Form(s) Enclosed. REGISTRATION DEADLINE: Friday, October 9, 2015
Transcript of Decoding the New Consumer Mind: How and Why We Shop and Buy · transformed consumer. Kit will take...
Join PASSA on Wednesday, October 14th for a CHARITY Golf Outing with Friends, Members, Vendors & Colleagues before we kick off our 2015 Annual Meeting. We will be golfing at Overlook Golf Course located in Lancaster. Our golf outing will begin at 11:00 am, includes lunch and will be followed by our 2015 Annual Meeting Opening Reception being held in the Courtyard at the Eden Resort from 6:00 pm - 7:30 pm.
Our Annual Meeting will be held October 15th from 8:30 am – 4:00 pm at the Eden Resort in Lancaster and will kick off with a Keynote Presentation from award-winning consumer psychologist, Kit Yarrow. Kit will discuss her book, Decoding the New Consumer Mind. A decade of swift and stunning change has profoundly affected our psychology, and consequently how, when and why we shop and buy. In Decoding the New Con-sumer Mind, Yarrow illuminates the impact of three major socio-cultural shifts on the psychology of shoppers and describes four strategic adjustments that businesses need to make to succeed and connect with today’s transformed consumer. Kit will take you on a tip-filled, guided tour of the radically revised minds and hearts of today's consumers.
Decoding the New Consumer Mind: How and Why We Shop and Buy
2015 Annual Meeting & ConferenceOctober 14 & 15, 2015
Eden Resort 222 Eden Road, Lancaster, PA 17601
Take a glimpse into the mind of the modern consumer. A decade of swift and stunning change has profoundly affected the psychol-ogy of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and con-nect with brands and retailers. Neurological research even sug-gests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technol-ogy and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer s needs and preferences front and center; and deliver the most emotionally in-tense, yet uncomplicated, experience possible. Armed with Yarrow s strategies, marketers will be able to connect more effectively with consumers driving profit and success across the organization.
REGISTRATION FORM
Hotel Information & Registration Form(s) Enclosed. REGISTRATION DEADLINE: Friday, October 9, 2015
GOLFER Registration InformationNAME: __________________________________________________Company / Facility: _________________________________________Address: __________________________________________________City, State Zip: _____________________________________________Phone: ___________________________________________________E-mail: ___________________________________________________
GOLFER #1: _____________________________________________GOLFER #2: _____________________________________________GOLFER #3: _____________________________________________GOLFER #4: ____________________________________________________________
TOTAL Golfers ______ x $125 = $__________TOTAL
Fax, E-mail or Mail Registration to:PASSA
908 N. Second StreetHarrisburg, PA 17102
FAX: 717-236-2046
Questions? Call 717-441-6044 or [email protected]
REGISTRATION FORM: GOLF SCRAMBLE OCTOBER 14, 2015 11:00 am - 4:00 pm $125 Includes: Greens Fee, Cart & Food - INDIVIDUAL
$250 Includes: Greens Fee, Cart, Food & Recognition at a Tee Box. - * TWOSOME
$500 Includes: Greens Fee, Cart, Food & Recognition on Golf Carts - * FOURSOME
6:00 pm - 7:30 pm OPENING RECEPTION Eden Resort - Courtyard, Lancaster, PA
REGISTRATION: October 14 , 2015 Charity Golf Outing
Overlook Golf Course, 2040 Lititz Pike, Lancaster, PA 17601
$20 per player will be donated to
Charity Storage.
REGISTRATION FORMSelf Storage Facility Owners & Managers Conference
October 15, 2015Eden Resort, 222 Eden Road, PA 17601
Note: Registrations will be taken on a first-come, first-served basis. Payment must be made by check along with a copy of this form.Due to venue guarantees, requests for cancellations and refunds must be made in writing and received by October 5th. No refunds will be
granted after that point. All cancellations & refunds are subject to a $25 administrative fee. No-shows will be billed in full.
HOTEL INFORMATION:Reservations MUST be made by September 14th for the discounted rates below.If you need to reserve a hotel room, please contact the Eden Resort directly by calling (717) 560-8400. Please refer to our group ID # 1217201 when making reservations so you receive the discounted rate of $115.95 for a single / double room, $125.95 for Triple and $135.95 for quad. Please note: Room rates do not include state and occupancy tax, which combined is 11%. This will be added to your bill.
View the FULL Agenda by going to www.paselfstorage.org.
REGISTRATION FORMSelf Storage Facility Owners & Managers Conference
October 15, 2015Eden Resort, 222 Eden Road, PA 17601
ATTENDEE Registration InformationNAME(S):
1 - _____________________________________________________________________________
2 - _____________________________________________________________________________
Company/Facility: ________________________________________________________________
Address:________________________________________________________________________
City, State Zip:___________________________________________________________________
Phone: _________________________________________________________________________
E-mail: _________________________________________________________________________
Fax, E-mail or Mail Registration to:PASSA
908 N. Second StreetHarrisburg, PA 17102
FAX: 717-236-2046
Questions? Call 717-441-6044 or [email protected]
Note: Registrations will be taken on a first-come, first-served basis. Payment must be made by check to PASSA along with a copy of this form.Due to venue guarantees, requests for cancellations and refunds must be made in writing and received by October 5th. No refunds will be
granted after that point. All cancellations & refunds are subject to a $25 administrative fee. No-shows will be billed in full.
$50 PASSA MEMBER Includes: Opening Reception on October 14, 2015 from 6:00 pm - 7:30 pm Conference All Day October 15, 2015 Networking Lunch - October 15, 2015 YES, I will attend the reception October 14th.
NO, I will not be able to attend the reception October 14th.
$75 NON-MEMBER Includes: Opening Reception on October 14, 2015 from 6:00 pm - 7:30 pm Conference All Day October 15, 2015 Networking Lunch - October 15, 2015
YES, I will attend the reception October 14th.
NO, I will not be able to attend the reception October 14th. # of ATTENDEES _______ x $__________= TOTAL AMOUNT OWED: $_________________________ Payment Enclosed - Check # ______________ Visit www.paselfstorage.org to pay by cc.
PA Self Storage Association908 North Second StreetHarrisburg, PA 17102
Be sure to Register for the Annual Meeting by
October 9th!
2015 Annual Meeting & ConferenceOctober 14 & 15, 2015
Eden Resort 222 Eden Road, Lancaster, PA 17601Wednesday, October 14, 2015
11:00 am – 4:00 pm GOLF SCRAMBLE FOR CHARITY at OVERLOOK GOLF COURSE
6:00 pm – 7:30 pm 2015 Annual Meeting OPENING RECEPTION @ the Eden Resort, 222 Eden Road, Lancaster, PA 17601Sponsored by: Select Merchant Solutions
Thursday, October 15, 2015 8:00 am – 4:00 pm Keynote PresentationAnnual MeetingExhibitsNetworking LunchLIVE AuctionOwners & Managers Tracks
First Class U.S. Postage Paid Harrisburg, PA Permit No. 533
