DECODING THE NEW CONSUMER MINDeba4cabbb25aaebe2475-1af446bbc498aa108c6ee7b6388b9fa1.r49.… ·...
4
10/9/2014 1 DECODING THE NEW CONSUMER MIND How and Why We Shop and Buy
Transcript of DECODING THE NEW CONSUMER MINDeba4cabbb25aaebe2475-1af446bbc498aa108c6ee7b6388b9fa1.r49.… ·...
10/9/2014
1
DECODING THE NEW CONSUMER MINDHow and Why We Shop and Buy
10/9/2014
2
THREE MAJORTHREE MAJORTHREE MAJORTHREE MAJORSOCIOSOCIOSOCIOSOCIO----CULTURALCULTURALCULTURALCULTURALSHIFTSSHIFTSSHIFTSSHIFTS
REWIREDREWIREDREWIREDREWIRED
BRAINSBRAINSBRAINSBRAINS
10/9/2014
3
RADICALRADICALRADICALRADICAL
INDIVIDUALISMINDIVIDUALISMINDIVIDUALISMINDIVIDUALISM
INTENSIFIEDINTENSIFIEDINTENSIFIEDINTENSIFIED
EMOTIONSEMOTIONSEMOTIONSEMOTIONS