Declining Years Social Project 2016 (English)
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Transcript of Declining Years Social Project 2016 (English)
Declining Years
Social Project2016
We all grow old ...
http://www.DecliningYears.com
The Story Behind ...
One sunny afternoon, we met this old lady on our way to do some banking transactions. Everyone had to take the staircase as the bank was renovating its premise.
Fernie (the writer) helped the old lady who seems to be having difficulties to climb the staircase with her crutch.
After the banking session, we had a small chat with the old lady. We asked her: “Who fetch you here? Your children?”
Out of our expect, she replied:
”They are all dead, I came with a cab.”
© 2016 VP Media Publishing http://www.DecliningYears.com
We get to know her better after a small chat. She was in her 90s.
She has 6 children, considered middle class family. However, since her spouse passed away and the children got their share of the family wealth, she was sent to an old folk homes. She had to lead a lonely and sad live thereafter.
She had to pay for her own expenses, and that’s the reason why we met her at the bank.
The “room” she is staying can barely hold a single bed with a chair, yet the charges is RM1400 / month.
Simple setting, normal services, yet expensive.
© 2016 VP Media Publishing http://www.DecliningYears.com
The Story Behind ...
We asked ourselves:
How many people are struggling, just to keep on living?
What can we do?
© 2016 VP Media Publishing http://www.DecliningYears.com
The Story Behind ...
Butterfly Effect
A simple wish:
To reach out to 100,000 readers ,
nurturing 100,000 angels to spread the message!
© 2016 VP Media Publishing http://www.DecliningYears.com
The Story Behind ...
One heart, one plan, focus
By incorporating social enterprising attitude into the business model, the purpose to promote 100,000 copies of the book is to spread a single message:We all grow old, treasure our parents and old people, spread the love;
This is social enterprise, welcome to join us.
~ Edmund Lee
© 2016 VP Media Publishing http://www.DecliningYears.com
As long as 100,000 people read the book,there will be more than 100,000 people treasuring their family, this could create the butterfly effect.It is a very simple vision of Declining Years Project.
The Story Behind ...
Our Team
【 It’s All Teamwork 】
We are (happy) family.Influence people positively.
Our team’s video footage (Chinese): https://www.youtube.com/watch?v=Y6C71JNcvBo
© 2016 VP Media Publishing http://www.DecliningYears.com
Our Team (Committee)
It’s All AboutTeam Work
© 2016 VP Media Publishing http://www.DecliningYears.com
© 2016 VP Media Publishing http://www.DecliningYears.com
Positively Influence People’s Life
We strive our best to walk our talk.
Our Team (Committee)
It’s All AboutTeam Work
Our Team (Angels’ Alliance)
© 2016 VP Media Publishing http://www.DecliningYears.com
Angels’ Message (Chinese): http://decliningyears.blogspot.my/p/blog-page_18.html
It’s All About Team Work
More About Us
Official Website:http://www.DecliningYears.com
Official FB Page:http://www.fb.com/老人愿-761087597247253/
Activities Log:http://DecliningYears.blogspot.com
Video Channel:http://www.youtube.com/channel/UCdbAjkciKAE_J_an218IcHQ
Angels’ Alliance
Documents:http://www.slideshare.net/vpmedia
© 2016 VP Media Publishing http://www.DecliningYears.com
2014 Our Media Strategy
© 2016 VP Media Publishing http://www.DecliningYears.com
Web
Book
MV
Clips
Microfilm
Movie
[ Step by Step ]
Message Card, spreading love and creating awareness;
Book, true stories of people in their golden ages;
Theme Song, melodic presentation of filiality;
Short Clips, bringing out different messages related to aging. We will go through the process some day;
Movie, a blockbuster on the big screen towards the Asia market;
A simple wish to reach out to 100,000 readers ,nurturing 100,000 angels to spread the message;
Movie screening to be the grand finale of the project, with ongoing digital media promotion.
A journey of a thousand miles begins with a single step. As the community grows, we would be able to spread the love to the whole world.
2014 - Social Media Promotion
© 2016 VP Media Publishing http://www.DecliningYears.com
https://www.facebook.com/media/set/?set=a.768894896466523.1073741830.761087597247253&type=3
It all begins with a message card ……
To date, we had more than 1,000 supporters regardless of age, professions, and location (China, Hong Kong, Taiwan, Singapore, Japan etc)....
2015 - A Bowl of Porridge, A Bowl of Love
Activities Log: http://decliningyears.com/one-porridge-one-love/
© 2016 VP Media Publishing http://www.DecliningYears.com
16 such activities in 2015. Cleaning, Haircut, Diagnosis, Accompany Elderly ...
2015 - Book Donation to Schools
© 2016 VP Media Publishing http://www.DecliningYears.com
Activities Log: http://decliningyears.com/donate-book/
7 such activities in 2015. Donated 1500 books, benefited 7 schools and 2 old folks home
2015 - Media Coverage (Chinese)
© 2016 VP Media Publishing http://www.DecliningYears.com
More media coverage info: http://decliningyears.com/about-us/press-media/
2015 - Milestone
Video(1) A Bowl of Porridge, A Bowl of Lovehttps://www.youtube.com/watch?v=5qk2IMySI4E
Video(2) We All Grow Oldhttps://www.youtube.com/watch?v=BxC55nPNLbg
Video(3) Father Mother(Sand Art)https://www.youtube.com/watch?v=74q6TW5U6FI
Book Donation activities log:http://decliningyears.com/donate-book/
A Bowl of Porridge, A Bowl of Love activities log:http://decliningyears.com/one-porridge-one-love/
Media Coverage:http://decliningyears.com/about-us/press-media/
In House Report:http://decliningyears.blogspot.my【 Step by Step 】
© 2016 VP Media Publishing http://www.DecliningYears.com
10,000 books published.10% of 100,000 target.
3 videos published.30% of targeted 10 videos.
Books donated to 7 schools.Target: 100 schools.
16 venues visited..Target: 100 old folks home.
2016 - Reaching Out
Book
Video Clips
Movie
Social Group
Products
Day Care
Center
Musical
cards、audio CD、comics、story books : http://decliningyears.com/shop/
【 Day to Day Progressive Actualization 】
© 2016 VP Media Publishing http://www.DecliningYears.com
© 2016 VP Media Publishing http://www.DecliningYears.com
Though a small action may not change the world, it could create ripple effects.
【 Influence Life Positively 】
Do not underestimate your contribution …
We Need Your Support
After I made a commitment to raise the public awareness on ignored elderly in October 2014, I published the book ‘Declining Years’ in May 2015. I received a lot of good response and encouragement, which gave me more confident to continue the journey.
I am just a normal person. My ability may be limited. I am just following my destiny to become the person whom I meant to be. I try to influence others positively, bringing more positive energy to the world, step by step. I met more angels along the way, who joined and helped in promoting this good social cause.
It became the angel alliance. Each of us strive our best to walk our talk, attracting more people to join us to serve the community. We look for your support..
~ Edmund Lee
Support Us
How can I contribute as an 【 Individual 】?
© 2016 VP Media Publishing http://www.DecliningYears.com
Share the book / this social project with family & friends
Become one of angels to donate books to schools
Introduce corporates to sponsor our activities
Participate in our charity activities
Become one of our volunteer workers
© 2016 VP Media Publishing http://www.DecliningYears.com
How can I contribute as a 【 Corporate 】?
Support Us
Become our sponsors (books, movie, video clips etc)
Sponsor related resources to the needy
Help us spread out the words
Co-organize social responsible activities
Resource allocation, towards a better society
Contact Us
Edmund Lee (Author、Related Activities)[email protected]
Jeffrey Ng Kok Kuan (Day Care Center)[email protected]
© 2016 VP Media Publishing http://www.DecliningYears.com
How Tze (Digital Media、Internet Marketing)[email protected]
Jason Ng (Corporate Sponsorship、A&P Activities)[email protected]
https://www.facebook.com/jeffrey.n.kuan
https://www.facebook.com/gankiat.lee
https://www.facebook.com/howtze
https://www.facebook.com/ng.kwang.3