Gradinite.com 10 years in 2014 / English
Transcript of Gradinite.com 10 years in 2014 / English
Inspires good choices
Gradinite.com is one of the most important and popular portals providing parenting information and guidance. Its main purpose is to support parents who want to find in one place all the necessary information for a proper development of their child. Divided into 15 relevant categories, the portal provides quality information, being always accessible and updated. Gradinite.com ranks very well in the search engine results after the most important and relevant search keywords, such as: kindergartens, afterschool, private schools, kids' party and more. Therefore, parents can find in the shortest time possible the information they need, directed by search engines.
10 years together with the parents
Gradinite.com launch Relevant content for parents with
children between 2 – 10 years
Doctor’s advice section implementation Target expansion
parents with children between 2 – 10 years
New sections are being developed Standard advertising tools implementation
Relevant content for Timisoara, Constanta and Cluj cities Stomatology and psychology sections are developed
Development of own content and new categories Traffic increases to about 210.000 unique visitors per month
Gradinite TV and Children Shops sections launch Gradinite.com on Facebook
Gradinite.com and BABY EXPO organize Kindergartens Fair
Games and Kindergarten Map sections launch Users can search for kindergartens on the map, by city and address
Significant increase of the partnerships number Branding partnerships and social media contests
Development of new content and new categories, contests and fairs participation Target expansion for parents with children between 0 – 14 years: Nursery section launch
Gradinite.com is out on the market. Do you want to start your own business?
Evolution
PROFESSIONALISM
RELEVANT CONTENT
QUALITY CONTENT
EFFICIENCY WE BUILD PARTNERSHIPS
We continually invest in improving the quality of website, the content of
the portal is well structured and
continuously up to date.
We offer high quality information
and relevant content.
In order to supply the best information to the parents, the website acquired categories that suit to any need.
We build long term partnerships and we maintain close contact with our audience.
OUR WEBSITE IN NUMBERS
182
348
44
44
Partners registered in the website
Education, Psychology, Health and Free time Articles
Video presentations Games
WEBSITE PARTNERS
108
15
12
3
3
13
2
5
5
7
8
1
kindergarten
afterschool
private schools
nurserys
baby shops
children parties
camps
surgeries
kindergartens services
museums
theatres
babysitting
DOCTOR’S ADVICE SECTION Doctor’s advice section contains information provided by three specialists in: pediatrics, psychology and stomatology. Users can ask questions and find answers of experts or see questions posed by other visitors.
Pediatrics 4878 questions and answers
Stomatology 544 questions and answers
Psychology 291 questions and answers
NEWSLETTER Gradinite.com data base includes 5198 parents subscribers and 160 kindergarten directors. Every week a newsletter is being sent containing information and news, articles and children events. E-mail addresses are double opt-in and subscriber agreement for commercial communications. User data: Name First name E-mail address Locality Phone (optional)
CONTESTS 1989 participants in 376 contests!
Personalized contests organized for different partners, such as:
CONTESTS
Parteners Monthly Photo Contest
GRADINITE.COM CONTENT Articles 348 News 1273 Events 527 Shows 198 Sources: • Unic content from different collaborators 40% • Content taken from other Romanian websites 30% • Content translated from foreign websites30% The frequency of adding the content in the website New information is added daily (news, events, articles, update information etc.)
PARTNERSHIPS
182 PARTNERS registred in the website: kindergarter, afterschool, schools, children party, etc. 15 Advertising contracts: articles (advertorials), banners, branding website, newsletter insert , personalized newsletters.
30 barter contracts with media partners.
PARTNERS
TARGET
Company Directors Kindergarten Directors
Parents
Who we target Ø Parents with children between 1 – 14
years Ø Kindergarten and schools directors, teachers
Ø Children parties and events companies
Ø Design and decorations companies
Ø Babysitting companies
Ø Camps organizers
Ø Children shops
Ø Publishing house
VISITOR’S PROFILE Parents looking for nursery, kindergartens, schools etc.
Parents looking for events, shows, children parties etc.
Parents looking for relevant information. Directors looking for competition information.
TRAFFIC SOURCES
Between 1th of October 2012 – 3th of October 2013 Total number of visits 187,488
TRAFFIC Gradinite.com Direct traffic Gradinite.com is one of the best known parents website with a 8 years background. Search Engine Optimization The website is being Google optimized and it is the first search for multiple keywords. Top key words Gradinte, Spectacole pentru copii, Școli particulare, Afterschool, Petreceri pentru copii,
Organizatori petreceri, Agenții babysitting, Sfatul medicului etc. (Kindergarte, children shows, private schools, afterschool, children party, party organizers,
babysitting agencies, doctor’s advice etc). Media partners
Link and footer exchange: Tandarica theatre, Ion Creanga theatre, Itsy Bitsy, Aramis Publishing house, Carturesti bookshop, Hollywood Multiplex cinema, Tenis 10, Globus Circus , Baby magazine etc.
Fairs participation: Baby Expo, Kidex, Baby Boom Show Fair organization: Kindergartens Fair Radio spot : Itsy bitsy TV appearance: Minimax
KEYWORDS
There were no penalties of indexing or SERP. Website Gradinite.com has a Page Rank 5 Continuous SEO optimization
Ø What we offer to our partners
Ø Come along with us
Ø We grow up together
Ø Video presentations
Ø Newsletters
Ø Banners
Ø Special services
Come along with us
Why? Most important reasons: Ø The number of private kindergartens
and companies offering services is growing.
Ø Search recurrence by parents.
Ø There isn’t a strong competitor at national level.
Ø High and constant traffic for a niche portal.
Benefits Ø You will be promoted on the
Gradinite.com website by complete information, images and text.
Ø New added information is being announced on the front page News section and in the weekly newsletter sent to our list of subscribers (aprox. 5200 parents).
Ø Own presentation page. Ø Photo gallery: unlimited number of
photos Ø Ads in the News section. Ø Constantly updated information in your
presentation page.
We grow up together
Video presentation Offers relevant content for parents with children between 2 – 6 years
Banners Increased visibility on all pages of the website
Newsletters Gradinite.com Newsletter are being sent weekly to the subscribers with news, articles, events, children parties
Adwords Google AdWords campaigns helps increase traffic of your website
Video presentations The possibility of inserting a video presentation
of your kindergarten or company. The video presentation can be made by us or provided by you. A video presentation can give to the parents a better understanding of the services offered by your and a clear image about the environment.
Enter now on Gradinite.tv to learn more about the video section.
Newsletter
Gradinite.com sends newsletters both to parents and to directors of kindergartens. Our subscriber data base has approximately 5,200 subscribers parents and 160 directors of kindergarten. Each week a newsletter is sent containing information, news, articles and events for children. Gradinite.com Newsletter offers: customized insert articles. personalized newsletters.
Banner Your banners can be visible in all the pages of the website, regardless of the page the visitor is accessing. Due to the small number of banners displayed on the site, these have maximum efficiency. You can view statistics of the banner campaign with an Adserver account. Banner campaigns: 200 x 200 (right side) 728 x 90 (top position)
Are you ready to start your business? You can find us by e-mail or phone, ready to answer to all
your questions.
CONTACT Founder – Emanuel Clonda Mobile: 0726 19 55 18 E-mail: [email protected] Sales manager - Doina Nacu Mobile: 0721 216 717 E-mail: [email protected]