Selection of Soft Drink: Decision Making Process

Mr. Bunjert Teerarassamee st112534Mr. Abhinav Kumar st114171Mr. Amit Kumar st114172Mr. Farhad Zulfiqar st113222Mr. Sahapat Chalachai st114390

Decision Making ProcessIdentification of

a problem

Identification of decision criteria

Allocation of weights to

criteria

Development of alternatives

Analysis of alternatives

Analysis of alternatives

Selection of an alternative

Implementation of the

alternative

Evaluation of decision

effectiveness

Step 1: Identifying the problem

Step 2: Identification of decision criteria

1) Brand

2) Taste

3) Color

4) Packaging

5) Price

Step 3: Allocation of weights to criteria

Criteria Abhi Bj Amit Too TotalBrand 9 10 10 8 37

Taste 10 8 10 10 38

Color 6 5 7 6 24

Packaging 9 8 6 5 28

Price 8 9 9 8 34

Criteria WeightTaste 10

Brand 9

Price 8

Packaging 6

Color 4

Step 4: Development of alternatives

• Coca Cola

• Sprite

• Pepsi

• Fanta (orange)

• Lipton (ice tea)

• Tipco (fruit juice)

• Ichitan (green tea)

Step 5: Analyzing alternatives

Drink Taste Brand Price Packaging Color

Coca Cola 10 10 7 6 7

Sprite 8 9 8 7 6

Pepsi 9 10 6 8 6

Fanta (Orange) 6 7 8 8 10

Lipton (Ice Tea) 10 9 8 5 5

Tipco (Fuit Juice) 10 9 7 8 8

Ichitan (Green Tea) 10 8 8 6 5

Step 6: Selecting an alternative

Drink

Criteria*Weight

Taste Brand Price Packaging Color Total

Coca Cola 100 90 56 36 28 310

Sprite 80 81 64 42 24 291

Pepsi 90 90 48 48 24 300

Fanta (Orange) 60 63 64 48 40 275

Lipton (Ice Tea) 100 81 64 30 20 295

Tipco (Fuit Juice) 100 81 56 48 32 317

Ichitan(Green Tea) 100 72 64 36 20 292

Step 7: Implementing the decision

Step 8: Evaluating the decision’s effectiveness