DECISION COACHES, INC. Specialists in Complex Decision Making.

DECISION COACHES, INC.Specialists in Complex Decision Making

Decision Coaches has developed a unique consulting approach that enables true team collaboration and buy-in.

Our approach combines a skilled decision “coach”, a proven methodology, and a proprietary software tool, AliahTHINK!™ v4.0, to consolidate the knowledge of the team and provide actionable results.

Decision Coaches has optimized this approach to provide our customers with:

Winning Proposals Winning Products Winning Strategies

Decision Coaches, Inc. has a twelve year history of helping clients such as IBM, Boeing, and ADP make better strategic decisions.

Who is Decision Who is Decision Coaches?Coaches?

Harnessing the Team’s Knowledge

3 - The data then populates common business frameworks that lead to swift optimal decisions made collaboratively by your team. Actions become clear along with organizational buy-in and understanding.

1 - A Decision Coach shepards a group through value driven criteria that generate a picture of the situation at hand.

2 - The group then makes small judgments that when aggregated reveal critical success factors and the essence of the situation.

Decision Coaches - Key Customer BenefitsDecision Coaches - Key Customer Benefits

Optimal Decision – “Generated the ‘most believable and actionable strategy in recent memory’ because it was driven by a customer focus.” Keith Pigeus, ADP Dealer Services

Team Building – “When the meeting is over everyone is in agreement. You have reached consensus for the the decision. After two days we have a team.” Bob Roe, Boeing Corporation

Time Savings – ‘“We Compared the new Decision Coaches process to our old process from R Moriarty of Harvard and concluded a 39% productivity savings in our planning cycle time.”

Russ Lamar, Wright Express Inc.

Creativity – “Produced out of the box thinking leading to innovative product development while reaching group consensus.”

Lex Allen, EG&G

Actionable Results – “The action items that you need to do in order to win will surface through the process.”

Bob Roe, Boeing Corporation

Decision Coaches’ Decision Coaches’ MethodologiesMethodologies

Decision Coaches provides consulting solutions for winning decisions in three focused areas of growth within organizations

Capture Plan Process (CPP) – Methodology for bid/no bid decisions, with winning themes and initiatives

Idea Commercialization Process (ICP) – Methodology for mission driven product development with a stage-gate orientation

Strategic Thinking Process (STP) – Methodology for mission driven market choices with defensible strategic action plans

Methodology for mission driven Product Development with astage-gate orientation

Idea Commercialization Process (ICP)Idea Commercialization Process (ICP)““Winning Products Methodology”Winning Products Methodology”

Mission-DrivenIdea Analysis

Probability ofWin and Lose

MarketAnalysis

Voice of theCustomer

Actions toEnsure WinningProducts

Mission Prioritization Mission Prioritization ““The Foundation for Winning Decisions”The Foundation for Winning Decisions”

Organizations are complex adaptive open systems

with the ability to grow and expand their boundaries

ExternalForces

Customer

(+) (-)Your

Organization

Partners

Competitors

Mission Goal: To Survive and Thrive

Mission Prioritization Mission Prioritization ““The Foundation for Winning Decisions”The Foundation for Winning Decisions”

2. Culture3. Financial

4. Innovation5. Brand

Image

1. Customer Values

7. Partner Values

6. Competitive Weapons

8. External Forces

Definition and prioritization of the organization’s mission values provides strategic direction for decision-making

Mission Goal: To Survive and Thrive

The Solution:Idea Portfolio Screener

• Determine attractiveness to customers Y axis

• Evaluate fit with mission X axis

Market Acceptance

0

1

2

3

4

Accepted Business Case

The Goal:Select the best ideas with limited resources

The Problem:Everyone thinks their idea is exciting

The Benefit:

Ideas are chosen or killed based upon defined and prioritized business criteria

Winning Products ICPWinning Products ICP – Idea Analysis – Idea Analysis

Winning Products ICP Winning Products ICP – Detailed Analysis– Detailed Analysis

Fit with Organization’s Mission

Fit

wit

h C

usto

mer

Need

s

Prioritized Customer Needs

Prioritized Mission Criteria

Idea Portfolio Screener Results

Ideas are analyzed based on their fit with your customers’ needs and the organization’s mission.

Market Acceptance

0

1

2

3

4


P-WinP-Lose

Probability of Win = 65% The Solution:Investigative Business Scenario

•Assess the market drivers and their impact (customer, competitor, partners, external forces, internal drivers)

•Predict the probability of product success

The Goal:Validate initial assumptions

The Problem:Fail to consider all of the market forces

The Benefit:

Identify gaps in knowledge, highlight areas of strength and weakness and set direction for product design and business model.

Winning Products ICPWinning Products ICP – Idea Investigation – Idea Investigation

Market players and their drivers are analyzed to determine the organization’s probability of product success.

Winning Products ICPWinning Products ICP – Idea Investigation – Idea Investigation

Business Scenario Results

Externalities

INCREASE SHARE

INNOVTION

CUST SATISFACTION

PARTNERSHIPS

Plan the Success of the Product…

PartnersPartners CompetitorsCompetitors YourOrganization

YourOrganization CustomersCustomers ExternalitiesExternalities

INCREASE CAPACITY

INCREASE MARGIN

NEW MARKETS

TECH INNOVATION

GROWTH

NEW TECHNOLOGY

TIME TO MARKET

REDUCE COSTS

LOW COST

RELIABILITY

HIGH PERFORMANCE

PROF IMAGE

TECH CHANGE

E COMMERCE

GOVT REGS

WORKFORCE

PROBABILITY OF WIN

PROBABILITY OF LOSE

57.1%

42.9%

Market Acceptance

0

2

3

4


The Solution:Detailed Business Scenario withaction plan

• Identify initial target segments with rationale.

• Incorporate actual voice of the customer.

• Address all market forces in action plan.

The Goal:Generate an accepted business case for funding

The Problem:Incomplete analysis, no actionable strategies

The Benefit:

A complete market driven, actionable business case with documented rationale and accountability


P-WinP-Lose

Probability of Win = 65%

1


Competitive Position

Mark

et

Att

racti

ven

ess

Markets are analyzed based on their fit with the organization’s mission and the organization’s competitive position within each market.

Prioritized Market Attractiveness criteria based on the organization’s mission

Prioritized Competitiveness Criteria

Market Segment Portfolio Results

Voice of the Customer Results


The spider chart is analyzed to determine gaps in performance and areas of opportunity

Actual Customer Priorities

Externalities

INCREASE SHARE

INNOVTION

CUST SATISFACTION

PARTNERSHIPS

Plan the Success of the Product…

PartnersPartners CompetitorsCompetitors YourOrganization

YourOrganization CustomersCustomers ExternalitiesExternalities

INCREASE CAPACITY

INCREASE MARGIN

NEW MARKETS

TECH INNOVATION

GROWTH

NEW TECHNOLOGY

TIME TO MARKET

REDUCE COSTS

LOW COST

RELIABILITY

HIGH PERFORMANCE

PROF IMAGE

TECH CHANGE

E COMMERCE

GOVT REGS

WORKFORCE

Prioritization of strategic actions that will increase the probability of success

Strategic Action Plans Result

CROSS FUNCTION TEAMEXPAND MARKETSHIRE EXPERTISE

ESTABLISH PARTNER TEAMEXPAND E COMMERCE

JOINT PR CAMPAIGNDEV. ALLIANCE AGREEMENTJOINT R&D

ONLINE CUST. SERVICEINVOLVE IN PLANNING


Market Acceptance

0

2

3

4


Plan

Accelerate the fuzzy front end of product development.

Evaluate and select the best idea concepts to develop into products.

Improve launch success rate.

Flexibility enables organizations to select and use the processes that are most appropriate to the organization’s product development process.

Automated process allows team to quickly address changing conditions.

Idea Commercialization Process ICPIdea Commercialization Process ICP Summary Summary

P-WinP-Lose

Probability of Win = 65%

1

Peggy McGarry, Master CoachDecision Coaches, Inc.

6953 Penn Avenue

Pittsburgh, PA 15208

(412) 441-5606

Or [email protected]

ContactingContactingDecision Coaches, Inc.Decision Coaches, Inc.

DECISION COACHES, INC. Specialists in Complex Decision Making.

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