DECISION COACHES, INC. Specialists in Complex Decision Making
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DECISION COACHES, INC.Specialists in Complex Decision Making
Decision Coaches has developed a unique consulting approach that enables true team collaboration and buy-in.
Our approach combines a skilled decision “coach”, a proven methodology, and a proprietary software tool, AliahTHINK!™ v4.0, to consolidate the knowledge of the team and provide actionable results.
Decision Coaches has optimized this approach to provide our customers with:
Winning Proposals Winning Products Winning Strategies
Decision Coaches, Inc. has a twelve year history of helping clients such as IBM, Boeing, and ADP make better strategic decisions.
Who is Decision Who is Decision Coaches?Coaches?
Harnessing the Team’s Knowledge
3 - The data then populates common business frameworks that lead to swift optimal decisions made collaboratively by your team. Actions become clear along with organizational buy-in and understanding.
1 - A Decision Coach shepards a group through value driven criteria that generate a picture of the situation at hand.
2 - The group then makes small judgments that when aggregated reveal critical success factors and the essence of the situation.
Decision Coaches - Key Customer BenefitsDecision Coaches - Key Customer Benefits
Optimal Decision – “Generated the ‘most believable and actionable strategy in recent memory’ because it was driven by a customer focus.” Keith Pigeus, ADP Dealer Services
Team Building – “When the meeting is over everyone is in agreement. You have reached consensus for the the decision. After two days we have a team.” Bob Roe, Boeing Corporation
Time Savings – ‘“We Compared the new Decision Coaches process to our old process from R Moriarty of Harvard and concluded a 39% productivity savings in our planning cycle time.”
Russ Lamar, Wright Express Inc.
Creativity – “Produced out of the box thinking leading to innovative product development while reaching group consensus.”
Lex Allen, EG&G
Actionable Results – “The action items that you need to do in order to win will surface through the process.”
Bob Roe, Boeing Corporation
Decision Coaches’ Decision Coaches’ MethodologiesMethodologies
Decision Coaches provides consulting solutions for winning decisions in three focused areas of growth within organizations
Capture Plan Process (CPP) – Methodology for bid/no bid decisions, with winning themes and initiatives
Idea Commercialization Process (ICP) – Methodology for mission driven product development with a stage-gate orientation
Strategic Thinking Process (STP) – Methodology for mission driven market choices with defensible strategic action plans
Methodology for mission driven Product Development with astage-gate orientation
Idea Commercialization Process (ICP)Idea Commercialization Process (ICP)““Winning Products Methodology”Winning Products Methodology”
Mission-DrivenIdea Analysis
Probability ofWin and Lose
MarketAnalysis
Voice of theCustomer
Actions toEnsure WinningProducts
Mission Prioritization Mission Prioritization ““The Foundation for Winning Decisions”The Foundation for Winning Decisions”
Organizations are complex adaptive open systems
with the ability to grow and expand their boundaries
ExternalForces
Customer
(+) (-)Your
Organization
Partners
Competitors
Mission Goal: To Survive and Thrive
Mission Prioritization Mission Prioritization ““The Foundation for Winning Decisions”The Foundation for Winning Decisions”
2. Culture3. Financial
4. Innovation5. Brand
Image
1. Customer Values
7. Partner Values
6. Competitive Weapons
8. External Forces
Definition and prioritization of the organization’s mission values provides strategic direction for decision-making
Mission Goal: To Survive and Thrive
The Solution:Idea Portfolio Screener
• Determine attractiveness to customers Y axis
• Evaluate fit with mission X axis
Market Acceptance
0
1
2
3
4
Accepted Business Case
The Goal:Select the best ideas with limited resources
The Problem:Everyone thinks their idea is exciting
The Benefit:
Ideas are chosen or killed based upon defined and prioritized business criteria
Winning Products ICPWinning Products ICP – Idea Analysis – Idea Analysis
Winning Products ICP Winning Products ICP – Detailed Analysis– Detailed Analysis
Fit with Organization’s Mission
Fit
wit
h C
usto
mer
Need
s
Prioritized Customer Needs
Prioritized Mission Criteria
Idea Portfolio Screener Results
Ideas are analyzed based on their fit with your customers’ needs and the organization’s mission.
Market Acceptance
0
1
2
3
4
Accepted Business Case
P-WinP-Lose
Probability of Win = 65% The Solution:Investigative Business Scenario
•Assess the market drivers and their impact (customer, competitor, partners, external forces, internal drivers)
•Predict the probability of product success
The Goal:Validate initial assumptions
The Problem:Fail to consider all of the market forces
The Benefit:
Identify gaps in knowledge, highlight areas of strength and weakness and set direction for product design and business model.
Winning Products ICPWinning Products ICP – Idea Investigation – Idea Investigation
Market players and their drivers are analyzed to determine the organization’s probability of product success.
Winning Products ICPWinning Products ICP – Idea Investigation – Idea Investigation
Business Scenario Results
Externalities
INCREASE SHARE
INNOVTION
CUST SATISFACTION
PARTNERSHIPS
Plan the Success of the Product…
PartnersPartners CompetitorsCompetitors YourOrganization
YourOrganization CustomersCustomers ExternalitiesExternalities
INCREASE CAPACITY
INCREASE MARGIN
NEW MARKETS
TECH INNOVATION
GROWTH
NEW TECHNOLOGY
TIME TO MARKET
REDUCE COSTS
LOW COST
RELIABILITY
HIGH PERFORMANCE
PROF IMAGE
TECH CHANGE
E COMMERCE
GOVT REGS
WORKFORCE
PROBABILITY OF WIN
PROBABILITY OF LOSE
57.1%
42.9%
Market Acceptance
0
2
3
4
Accepted Business Case
The Solution:Detailed Business Scenario withaction plan
• Identify initial target segments with rationale.
• Incorporate actual voice of the customer.
• Address all market forces in action plan.
The Goal:Generate an accepted business case for funding
The Problem:Incomplete analysis, no actionable strategies
The Benefit:
A complete market driven, actionable business case with documented rationale and accountability
Winning Products ICP Winning Products ICP – Detailed Analysis– Detailed Analysis
P-WinP-Lose
Probability of Win = 65%
1
Winning Products ICP Winning Products ICP – Detailed Analysis– Detailed Analysis
Competitive Position
Mark
et
Att
racti
ven
ess
Markets are analyzed based on their fit with the organization’s mission and the organization’s competitive position within each market.
Prioritized Market Attractiveness criteria based on the organization’s mission
Prioritized Competitiveness Criteria
Market Segment Portfolio Results
Voice of the Customer Results
Winning Products ICP Winning Products ICP – Detailed Analysis– Detailed Analysis
The spider chart is analyzed to determine gaps in performance and areas of opportunity
Actual Customer Priorities
Externalities
INCREASE SHARE
INNOVTION
CUST SATISFACTION
PARTNERSHIPS
Plan the Success of the Product…
PartnersPartners CompetitorsCompetitors YourOrganization
YourOrganization CustomersCustomers ExternalitiesExternalities
INCREASE CAPACITY
INCREASE MARGIN
NEW MARKETS
TECH INNOVATION
GROWTH
NEW TECHNOLOGY
TIME TO MARKET
REDUCE COSTS
LOW COST
RELIABILITY
HIGH PERFORMANCE
PROF IMAGE
TECH CHANGE
E COMMERCE
GOVT REGS
WORKFORCE
Prioritization of strategic actions that will increase the probability of success
Strategic Action Plans Result
CROSS FUNCTION TEAMEXPAND MARKETSHIRE EXPERTISE
ESTABLISH PARTNER TEAMEXPAND E COMMERCE
JOINT PR CAMPAIGNDEV. ALLIANCE AGREEMENTJOINT R&D
ONLINE CUST. SERVICEINVOLVE IN PLANNING
Winning Products ICP Winning Products ICP – Detailed Analysis– Detailed Analysis
Market Acceptance
0
2
3
4
Accepted Business Case
Plan
Accelerate the fuzzy front end of product development.
Evaluate and select the best idea concepts to develop into products.
Improve launch success rate.
Flexibility enables organizations to select and use the processes that are most appropriate to the organization’s product development process.
Automated process allows team to quickly address changing conditions.
Idea Commercialization Process ICPIdea Commercialization Process ICP Summary Summary
P-WinP-Lose
Probability of Win = 65%
1
Peggy McGarry, Master CoachDecision Coaches, Inc.
6953 Penn Avenue
Pittsburgh, PA 15208
(412) 441-5606
ContactingContactingDecision Coaches, Inc.Decision Coaches, Inc.