DE Conferentie 2006 Danielle Boily

The Virtual Museum of Canada:The Next Generation

Danielle Boily-DesovskiManager, Portals & DesignCanadian Heritage Information [email protected]

Canadian Heritage Information Canadian Heritage Information NetworkNetwork

““CHIN enables CanadaCHIN enables Canada’’s museums to s museums to engage Canadian and worldwide audiences engage Canadian and worldwide audiences through the use of innovative technologies.through the use of innovative technologies.””

VMC: The Next Generation

TimelineTimeline

1970 UNESCO

Convention

1972 Creation of the

National Inventory Program

1982 CHIN is

established

1995 Launch of the first

CHIN web site

1999 Creation of ArtefactsCanada

2001Launch of the Virtual Museum of

Canada

2002 Launch of

Community Memories

2006 Launch of

the Knowledge Exchange

2007 Pilot project –

Agora – the Learning Centre


ExperimentingExperimenting 19951995

Telling stories

1. Virtual exhibits

2. On-line games


The ContextThe Context

The “virtual museum” is a term like “horseless carriage”. It tells us a bit about the past, but it is ignorant about how it creates the suburbs and global warming. We don’t know what the virtual museum will become,

but we do know already that it is a hybrid, and that for the museum community comingto terms with foregrounding issues of access—traditionally library concerns – it is critical and a bit scary.-- Chris Batt, Digital Futures, Beyond Productivity: Culture and Heritage Resources in the Digital Age Workshop, Calgaryhttp://www.chin.gc.ca/English/Digital_Content/Dccf_Workshop/index.html


The Virtual Museum of Canada – 5 Years old!


ONLINE PRESENCEONLINE PRESENCE

• The size of the challenge– Globalization– Volume of information– Authenticity– Copyrights & IP– Preservation– Privacy– Content management


EVOLVING EVOLVING ERAERA

• Online trends

– Information web– Social web– Resident web

Information web

Resident webSocial web


Understanding impact on audiencesUnderstanding impact on audiences


Statistics Statistics --VisitorsVisitors

VMC Visits(CHIN hosted)

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000


Engagement Index

123456789

1011121314151617181920212223

Exhibit A Exhibit B Exhibit C Exhibit D Exhibit E

Visits Page Views Engagement Index0

5

10

15

20

25

30

35

40

45

Oct-02 Nov-02 Dec-02 Jan-03 Feb-03 Mar-03

0

5

10

15

20

25

30

35

40

45

Oct-02 Nov-02 Dec-02 Jan-03 Feb-03 Mar-03 Apr-03

Engagement Factor for Exhibit A

Engagement Factor for Exhibit B

visitsvisitors

X time


QDA MinerQDA Miner

Assign variables to

each message

Code the content


Quantitative dataQuantitative data

• Site Frequency • User Type• Gender• Language• Signed email• Tone of the Message• Purpose• Location• Time of the Day• Product Info

• Qualitative reports– Type of Message– Request/Question– Offer Type– Praise/Thanks– Error Report– Action Item – Impact


•2001-2006 = 8,000 messages•Trust – 40% of all messages implied trust

•Opinion – 95% of messages expressing opinion were positive

•Impact – 87% positive


SOCIAL WEBSOCIAL WEB

• Characteristics– Dialogue & Rationalization– Community endorsement– Exchange and enrichment of

content– Interaction with content and

with a human element

Social web


First Generation VMC- Showcasing

Second Generation VMC- Participation

VMC VMC -- Next GenerationNext Generation


LEVERAGING THE SOCIAL WEBLEVERAGING THE SOCIAL WEB

• CHIN’s current focus– Heritage professional

learning with CHIN & each other

– Public, especially youth learning with museums

I. Building professional skills

II. Engaging youth


Communication

Participation

Creativity

Digital Content

Sharing

• Authoring Tools• Learning Resource Creation• Lesson and assignment creation

•Blogging•Messaging

• WIKIS• Web conferencing

Learning by doing


Canadian Heritage Information Network Réseau canadien d’information sur le patrimoine


Museums

Museums

• Personalized Learning

• Community Learning

• Learning with experts

Knowledge Exchange Portal

(Heritage professionals learning with CHIN and each other)KNOWLEDGE EXCHANGEKNOWLEDGE EXCHANGEVMC: The Next Generation

Education

“Generation IM”

78% of Americans 12-17 years old go online

74% of teens used Instant messaging1 in 5 teens say that IM is the primary way they communicate with

94% of online youth use the Internet for school research; 78% say the Internet helps them with schoolwork 71% of online teens say that they used the Internet as the majorsource for their most recent major school project or report 41% of online teens say they use email and instant messaging to contact teachers or classmates about schoolwork

(June 2004)


Participation and interaction

WikisAssignments

Lesson plans

Contextual information

Activities

Learning ObjectivesStudents

Teachers

Content expert videoconferences

Museums

View site…


MUSEUMS

TEACHERS• Access to quality learning resources• Creation of lesson plans• Authoring and publishing• Creation of Learning Scenarios• Communication tools

• Access to quality learning resources• Online collaboration• Authoring and publishing• Communication tools

STUDENTS

YOUTH LEARNING WITH MUSEUMSYOUTH LEARNING WITH MUSEUMS


Contextual content

LearningOutcomes

LearningActivities

LearningObject

AGORA (portal)

LEARNING OBJECTSLEARNING OBJECTS


Class mgt

BlogsMessages

Wikis

Bookmarks Lesson plans

Videoconferencing

User account

AGORA FEATURESAGORA FEATURES


THE ROAD AHEADTHE ROAD AHEAD

• At the cusp of a new era, requiring the need to:– Harness our collective

knowledge– Share research agenda and

best practices– Enable centres of expertise


CURRENT RESEARCH AGENDACURRENT RESEARCH AGENDA

• Heritage Institutions business transformation– Understand the competitive

environment• Educational• Entertainment• Business• Others

– Identify opportunities

Museums


OPPORTUNITIESOPPORTUNITIES

• Growing level of connectivity

• Strong consumption of cultural/heritage resources

• Participative online culture

• Thirst for trusted resources


“We know a lot about how to proceed with making things better, faster, more interesting, interoperable, etc. There is a radical aspect, however, to the shift from being content centered to being audience centered. Opening up our systems and becoming a platform for others to use raises as many issues as it does possibilities, but it is here that I think we will see, truly, a next generation virtual museum; the beginnings of the transition from a horseless carriage to an automobile”.

Steve Dietz – The Next Generation of Virtual Museums, Beyond Productivity: Culture and Heritage Resources in the Digital Age Workshop, Calgaryhttp://www.chin.gc.ca/English/Digital_Content/Dccf_Workshop/index.htmlhttp://www.yproductions.com/info/


Concept developed in collaboration with Luigi Ferarra - emanterial studios, inc.

•A platform for discussion rather than a podium for telling

http://www.chin.gc.ca/English/Members/Rethinking_Group/index.html

Virtual Museum (of Canada):

The Next Generation

by Steve Dietz, Howard Besser, Ann Borda,

and Kati Geber with Pierre Lévy

The Virtual Museum of Canada: The Next Genera


RESIDENT RESIDENT WEBWEB

• Characteristics– New social identities– New business models– New educational and

entertainment models– Virtual recreation of the

physical

Resident web


DE Conferentie 2006 Danielle Boily

Education

Transcript of DE Conferentie 2006 Danielle Boily