Björn Rosenthal DW-WORLD Slide 1, Podcasting

Video PodcastingVODcasting

Björn Rosenthal DW-WORLD Slide 2, Podcasting

What is that Video Podcasting thing?The term “Video Podcasting” is a portmanteau of the words “iPod”,“Broadcasting” und “Video”. Thus, it describes video files which arededicated to a mobile device.

Video Podcasting - also called VODcasting (Video on DemandCasting) - is the easiest way to distribute video files over theInternet.

The USP:TV shows and other video material can be subscribed.

This technology for distribution was developed by Adam Curry &Dave Winer.

Björn Rosenthal DW-WORLD Slide 3, Podcasting

How does it work?The Video Podcasting technology is based on the RSS standard.

RSS stands for “Really Simple Syndication” and is today thestandard format to exchange “time critical content” such as newsover the Internet.

DW-WORLD.DE is using RSS since 2003 to hand over content totheir partners.

The popularity and the success is based on the massive use ofRSS in the Weblog Scene (Internet Diary).

Björn Rosenthal DW-WORLD Slide 4, Podcasting

Video Podcasting SoftwareTo subscribe to a Video Podcasting Feed, a Podcasting Client aswell as a broadband internet connection is required.

The most popular Video Podcasting Client is iTunes from Apple.Video Podcasting is supported since the iTunes Version 4.7 isavailable.Even more convincing and user friendly is the current version 6.0.

Björn Rosenthal DW-WORLD Slide 5, Podcasting

Björn Rosenthal DW-WORLD Slide 6, Podcasting

Video Podcasting HardwareVideos can be viewed on a desktop PC or on a mobile devicewhich supports video playback.

Personal Computer & Laptop

Mobile Phone

iPod Video

Playstation Portable (PSP)

Björn Rosenthal DW-WORLD Slide 7, Podcasting

What does it look like?MPEG 4

20 MB

320 x 240 screen resolutionZur Anzeige wird der QuickTime™

Dekompressor „“ benötigt.

Björn Rosenthal DW-WORLD Slide 8, Podcasting

Video Podcasting offers from Deutsche WelleVideoBlog (Vlog) about the elections for the Bundestag 2005.

First Video Podcast of a German Public Broadcaster.

At least one new video clip daily focusing on analysis, interviewsand background information.

Björn Rosenthal DW-WORLD Slide 9, Podcasting

Björn Rosenthal DW-WORLD Slide 10, Podcasting

Advantages of Video PodcastingPermanent access to episodes - on demand

Individual compilation of Video Podcasts - Personalisation

Episodes can be viewed on the go - Mobility

Björn Rosenthal DW-WORLD Slide 11, Podcasting

Björn Rosenthal DW-WORLD Slide 12, Podcasting

Chances & Risks

Chances: Huge target audience

888 Million Desktop PCs worldwide 350 Million mobile devices worldwide

Mobile devices of the latest generation already support MP4today

Broadband internet connection is available in most countries

Risks: Production is much more expensive than Audio Material Traffic volume is huge Legal issues & DRM are difficult

Björn Rosenthal DW-WORLD Slide 13, Podcasting

Open Questions

How many people are using Video Podcasts already today?

Will it be possible to earn money with Video Podcasts?

Will people watch Videos on the go?

Will there be mobile devices which can display Video Material?

Björn Rosenthal DW-WORLD Slide 14, Podcasting