Dainik Bhaskar Group – Making of Manual Newspaper

HISTORYIS

CREATED!!

Dainik Bhaskar Group – Making of Manual Newspaper

Largest Manual Newspaper Making Competition

Junior Editor 2011

An Initiative by Bhaskar Champs

Dainik Bhaskar Group – Making of Manual Newspaper

Bhaskar Champs ClubThe Bhaskar Champs Club is a special initiative of Dainik Bhaskar Group that endeavors toprovide a platform to kids to interact with other schools on grounds of various engagingactivities. It's based on the partnership between the schools and our organization with acommitment towards excellence in education and diverse extracurricular activities. Theclub will offer a bouquet of enriching activities and a bundle of educational products likeYoung Bhaskar, Bal Bhaskar and Bhaskar Lakshya Magazine.The initiatives of the Bhaskar Champs Club are:

• The Scrapbook Activity 2010• The Junior Picasso 2011

• Junior Editor 2011. • Ongoing Activity Brain Hunt 2012

Dainik Bhaskar Group – Making of Manual Newspaper

Objective

In today’s age it is a challenge to inculcate the habit of reading newspaper with the new

generation.

Encourage newspaper reading habit amongst the younger generation through increasing interactivity with the newspaper and

to consolidate the current positioning of brand Bal Bhaskar and Young Bhaskar as the largest read kid’s magazine across Dainik

Bhaskar markets and promote the same in new markets like Gujarat and Jharkhand.

JUNIOR EDITOR 2011

Dainik Bhaskar Group – Making of Manual Newspaper

About Junior Editor• Involve the kids in an interactive

competition to showcase their imagination while making newspaper a bit more fun.

• Ask kids from 1st to 12th class to prepare a newspaper in Hindi or English or both the languages

Idea

• Help them with a template of 8 pages• Give them enough time to execute it: 2

months (20th February 2011- 15th June 2011)

Execution

• To enrol 25,000 new memberships of Bal Bhaskar and Young Bhaskar across DB markets through Bhaskar

Target

Newspaper Entry

Dainik Bhaskar Group – Making of Manual Newspaper

PARTICIPATION

10 states, 42 cities

& 592 schools STATES:

Punjab, Chandigarh, Haryana, Jharkhand, Rajasthan, Madhya Pradesh, Chhattisgarh,

Jammu, Delhi and Himachal Pradesh.PERIOD :

February- September 2011

Dainik Bhaskar Group – Making of Manual Newspaper

67,130 Manually

Made Newspaper submitted

Dainik Bhaskar Group – Making of Manual Newspaper

Newspaper by Junior Editors !!

Manually made newspaper submitted by students.

Dainik Bhaskar Group – Making of Manual Newspaper

State-Level EXHIBITIONS

1. Bhopal

2. Raipur

3. Ludhiana

4. Chandigarh

5. Jaipur

6. Ranchi

Exhibi t ion locat ion:

Exhibition held at 6 locations & 2150 entries were

exhibited.

Dainik Bhaskar Group – Making of Manual NewspaperUNPRECEDENTED ResultsLargest Number of Manually Prepared

Newspapers by kids

67,130 newspapers submitted

592 schools participated

2150 entries exhibited at 6 locations

183 entries finally awarded

Dainik Bhaskar Group – Making of Manual Newspaper

Winners with their awards

• 18th September 2011

Edward Hall, New Delhi; Chief Guest- The Chief of the Army Staff Gen. V.K.Singh

Dainik Bhaskar Group – Making of Manual Newspaper

Winners with Chief Guest Gen. V.K.Singh - Chief of the

Army Staff

18th September 2011

Dainik Bhaskar Group – Making of Manual Newspaper

Press support / coverage to the activity

Dainik Bhaskar Group – Making of Manual Newspaper

Guinness World Record

Dainik Bhaskar Group – Making of Manual Newspaper

Limca Book of Records

Dainik Bhaskar Group – Making of Manual Newspaper

India Book of Records

Dainik Bhaskar Group – Making of Manual Newspaper

THANK YOU !!