DAZE DAYZ

BRAND STORY

In March of 2015, a surfer and fashion designer HAENG YOU

established a surfwear and swimwear brand with a focus on

beach lifestyle and ocean loving culture.

While working as a fashion designer for over 10 years,

Haeng traveled to oceans and coastlines around the world.

DAZE DAYZ represents a culmination of all of the culture that

she has encountered and absorbed through her journey.

Since its launch, DAZE DAYZ quickly become recognized as a

beach lifestyle and marine culture swimwear brand and has

attracted attention from the fashion media and celebrities.

DAZE DAYZ apparel is currently available at department stores,

online select-shops and multi-shops, and surf shops.

DAZE DAYZ consists of the spirit of an adventurer or traveler

who finds a way of life through voyage and escapade and

learns to appreciate life and the beauty of nature. Our

philosophy is to pursue the harmony of healthy body and

healthy soul.

By offering the witty style of DAZE DAYZ, we hope to bring

our beloved themes, "summer, sea, surf, travel"

closer to your everyday lives so that you won't have to resort

to merely an occasional escape.

PHILOSOPHY

CORE VALUES

ADVENTUREHEALTY BODY & SPIRITFUN

MISSION

Our goal is to become a leading global brand representing

the ocean loving culture. Beyond our swimwear, we plan to

offer our style of beach life. DAZE DAYZ will evolve beyond

fashion and culture. We will involve key influencers to share

our values and lifestyle and advance to a brand that

inspires many.

PHILOSOPHY

VISION

We will constantly create and develop new stories

and themes in order to persistently present fresh

designs.

We strive to maintain competitiveness in the retail

market by producing designs that maintain the

highest standards of both style and functionality.

In addition, through collaborating with key

influencers that share our lifestyle values, we will

continue to construct various cultural contents.

SLOGAN

“ STAY SALTY “

The slogan of the new collection's campaign is

“STAY SALTY”.

STAY SALTY represents sun-kissed beaches of salt

laden winds, gentle waves, and carefree beach

crowd and healthy lifestyle, free from inhibitions or

stress.

COLLECTION

MONOCHROME RETRO

TROPICAL ISLAND

The monochrome retro style reflects the unique flair,

silhouette and graphic pattern inspired by the retro

fashion from each of the 60s, 70s, 80s and 90s era.

It also incorporates the tropical summer's image and

its crisp colors.

THEME 1 : MONOCHROME RETRO

- Stripes and dot patterns inspired by the 60s fashion

- Black & White Contrast and Color Blocking

- High-waist, high leg, and crop top silhouette of retro mood

THEME 2 : TROPICAL ISLAND

- Expressing vivid colors and images of tropical island's beautiful sea, waves,

sunset, and palm trees by way of digital printing

- Bohemian surfer look by blending of the 70's Navajo and Aztec patterns

LOOK

CONTACT

DAZEDAYZ.DZ@GMAIL .COM

DAZEDAYZ.COM