Brand Positioning for Rainy Daze

Jackie King, Katie Tomaino, Melissa Stivale

Brand Positioning Statement

For women ages 16 to 35, Rainy Daze’s function-meets-fashion rain gear makes it your personal solution to rainy day blues. Tough enough to endure a hurricane, yet stylish enough to make a splash on the runway.

Brand Architecture Core brand values

Spirited Modish Reliable Innovative Expressive Inspired

Brand Territory

-Outerwear/footwear

-Weather resistant gear

Brand Personality

The brand is… Female, social, sassy. A professional, an adventuress.

Brand Properties

Headline: Splash in Fashion

Color scheme: Mature hues of primary colors

Logo Draft

Ripples & Reflections

Reflections & Ripples

Commercial

http://www.youtube.com/watch?v=2_vNvR_IaYM

Cutting Room Floor..

Rainy Daze is the Head Honchos of Ponchos, the Top Sellas of Umbrellas, and the Cool Cats of Hats. We are the rainbow to your rain woes