DAY STAR

If there's no such thing as a free lunch, how about a free ride?

Think of how wonderful it would be if your car could continue running without you spending a dime on fuel.

Much like solar-powered homes, solar cars harness energy from the sun, converting it into electricity.

That electricity then fuels the battery that runs the car's motor.

WHAT IS A SOLAR CAR? A solar vehicle is a vehicle powered by a type

of renewable energy, by solar energy obtained from solar panels on the surface (generally, the roof) of the vehicle

A solar car is a solar vehicle used for land transport.

Solar cars combine technology typically used in the aerospace, bicycle, alternative energy and automotive industries. The design of a solar vehicle is severely limited by the amount of energy input into the car

Solar cars depend on PV cells to convert sunlight into electricity

Solar vehicles are not sold as practical day-to-day transportation devices at present, but are primarily demonstration vehicles and engineering exercises, often sponsored by government agencies.

AN ECO-FRIENDLY PRODUCT…

Eco-friendly products are products that do not harm the environment, whether in their production, use or disposal.

Going green products when in use, help conserve energy, minimize carbon footprint or the emission of greenhouse gases, and does not lead to substantial toxicity or pollution to the environment.

BUILDING A SOLAR CAR…Solar cars are powered by the sun's energy. The main component of a solar car is its solar array, which collect the energy from the sun and converts it into usable electrical energy. The solar cells collect a portion of the sun's energy and stores it into the batteries of the solar car. Before that happens, power trackers converts the energy collected from the solar array to the proper system voltage, so that the batteries and the motor can use it. After the energy is stored in the batteries, it is available for use by the motor & motor controller to drive the car. The motor controller adjusts the amount of energy that flows to the motor to correspond to the throttle. The motor uses that energy to drive the wheels.

COMPONENTS OF A SOLAR CAR Solar Array and Power Trackers The solar array voltage does not need to match the

system voltage of the motor if we use power trackers. Power trackers convert the solar array voltage to the

system voltage. They are essential in a solar car. Need to to verify with the power tracker vendor the

necessary array voltage to feed the power trackers. If the car drives underneath shade, the power

trackers automatically adjusts the power to match system voltage, allowing the system to run as efficient as possible.

TO DRIVE AT NIGHT

The batteries store energy from the solar array and makes them available for the motor's use.

Used lead-acid batteries because they are readily available and inexpensive. Lithium and nickel metal hydride (NiMH) batteries All batteries will wear out in 1-15 years Solar cars depend on PV cells to convert sunlight

into electricity to drive electric motors. Unlike solar thermal energy which converts solar energy to heat, PV cells directly convert sunlight into electricity.

photovoltaic (PV) cells contained in solar panels convert the sun's energy directly into electric energy.

Motor & Controller DC brush motors was sufficient to get a solar car

up and running. There was little need to have more than 5hp

continuous power output on our motors. Controllers usually drive a particular motor. Once

we chose the motor that suited our needs, we chose same vendor to have a matching controller.

Instrumentation One of the most important pieces of

instrumentation is a state-of-charge meter. A state-of-charge meter gives information about system voltage, amp draw, battery energy remaining, and estimates the how much time remains until the battery is out of energy.

We found that the E-Meter, manufactured by Cruising Equipment, served out purpose well. It has a digital display and accurately counts the number of amp-hours remaining in the battery.

The E-Meter is the do-it-all in instrumentation.

Steering & Suspension Soft enough to protect the car and solar array

from unnecessary jolts and firm enough to provide a stable ride.

Worked out the geometry so that they run parallel when the car is going straight ahead, but when the car is turning, the front wheels turn at different radii. If the car is turning left, the left front tire is making a smaller circle than the right front tire. If the tires remain parallel while turning, they will cause unnecessary drag, decreasing tire life and overall performance.

Brakes Disc brakes are desirable as they are

predominantly hydraulic. Have brake calipers that are spring loaded to

move the pads away from the rotors

Tires & Hubs Bridgestone Ecopia tires made for solar cars. They are very thin and operate at over one

hundred pounds/inch pressure.

INTERIOR

SPECIFICATIONS OF THE CAR

Name of the components

Material Details about the materials

Cost of the materials

 Solar Array Components (solar cells, maximum point power trackers (MPPT), charge controllers, associated accessories)

Solar cells ASE-Americas, Inc. 4" square

$6.50 each

Power trackers AERL Cost varies per model but usually $40

Ribbon wire

080" wide, .005" thk, tinned, fully annealed

$20.17/pound (up to 25 lbs.)additional $50 for 26-50 lbs.

Solder for solar cell work

2% silver solder, Kester #NC-740, 25g syringe

$10/syringe

Soldering iron for solar cell work

100 watt pencil, Weller W100PG and Tip for soldering iron, Weller CT6C

$40.00 and

$9.00

VARIABLE COST INCURRED

Soldering paste flux

Kester #NC-740, in 25 gram syringe, 2% silver, no-clean

$10 each/ten syringes$15 each/one syringe

Batteries Power Sonic PS-series 12V deep cycle

varies per model but normal price is $30.98

Batteries

Trojan Batteries 24TM

12V deep cycle

85Ah @ 20hr discharge rate 44 lbs.

$40.99 each

Electrical Components (motor, controller, batteries)

Motor & controller

Advanced DC Motors, Inc. model A00-4009 (brush DC motor) Curtis-PMC model 1209B-6402 (controller)

$435 (motor), $650 (controller)

Motor & controller

Motor Mars ME-0708 PM aka Etek-R (brush DC motor) Sevcon MillipaK 4 Quadrant 24-48V 325A (programmable controller)

$360 (motor), $400 (controller)

Motor & controller

LEMCO LEM-200 (brush DC motor) Sevcon MillipaK 4 Quadrant 24-48V 325A (programmable controller)

$1800 (motor), $345 (controller)

Motor & controller

New Generation Motors SC-M150 (hub motor) New Generation Motors SC100 (controller)

$13,000 (combo)

Instrumentation Components (state of charge meters, voltmeters, ammeters)

Ammeter Westburg #A2C6-30 - Meter (reads 0-500A, shunt uses 0-50A scale) Deltec #MKA-50-50 - Shunt

$34.00 (meter); $15.50 (shunt)

State-of-charge meter

Xantrex Link 10 - Meter Xantrex Link 10 - Prescaler

$200 (meter); $70.59 (prescaler)

Miscellaneous Components

Aluminum, tempered tubing

Black powder coated aluminum

$ 500.00

Brake calipers, misc. parts

hydraulic, spring loaded

Cost varies per model but normal price $100

Total Fixed cost: 1548000 thb Total Variable cost: 545400 thb (approx)Total cost: 2093400 thb (approx)Price of the product: 2616750 thb (approx)On-road price: 275000 (approx)Profit margin: 25%Expected profit 523350

THE SUPPLY CHAIN PROCESS

MANUFACTURING PROCESS

MARKET DEMOGRAPHIC

Solar car target market is both male and female which who would like to purchase their first car or additional car

Customer with the age between 25 and 40 as main group of customers

There are lots of car in ASEAN market, and the traffic is not good. Traffic jam happens normally. If people drive small car, it will help driver to reduce fuel cost.

Reduce pollution of car, help protect environment

Solar is a good choice for people who always drive car in this situation

Solar cars will help drivers giving more convenience in cost

Demographic targeting

Psychographic targeting

Behavioral targeting

Age:- 25-45 years

Gender- male and female

Income : High income group

Personality : Outgoing

Motive: - Safety, convenience

Benefit sought : Quality, image and convenience Product usage heavy.

MARKET SIZE AND GROWTH

Current market size and market share

Ten countries currently form the membership of the ASEAN

Combined automotive sales in the ASEAN’s six main markets are Thailand, Indonesia, Vietnam, Philippines, Singapore, and Malaysia

FORECAST FOR THE AUTOMOTIVE SALES AS FOLLOW:

MARKET SHARE OF ECO-FRIENDLY CAR

diesel62.5%

hybrid/gasoline19.6%

biogas5.1%

ethanol12.6%

electrical0.1%

solar0.1%

As shown in the market share chart, the solar market share is 0.1% of eco-friendly car.

So the market size for year 2012 should be: Singapore: 20,000 units x 10% x 0.1%= 2 units Vietnam: 150,000 units x 10% =15 units Philippines: 170,000 units x 10% = 17 units Malaysia: 620,000 units x 10% = 62 units Thailand: 1,000,000 units x 10% =100 units Indonesia: 970,000 units x 10% = 97 units

MARKETING STRATEGIES

Auto shows – Thailand ,Singapore.

WEB SITE- www.startrck.com/daystar

ADVERTISEMENT CAMPAIGN IN TELEVISION.

CAR DISPLAYS AT MALLS.

ROAD SHOWS ALONG WITH TEST DRIVES.

BrochuresHooked on a BrandDealer ShowroomsTalking about cars

Friend’s ReviewFamily Recommendation9 AM to 5 PM Showroom

Request/Wait for a QuoteShowroom Ups

Driving From Dealer to DealerCalling a Services Advisor

Online VideoUndecided and shopping multiple brandsVirtual ShowroomsBlogging about carsOnline ReviewsSocial Media24/7 Access to InformationMobile Web AccessDigital Ready DealersLocal Map SearchResearching/Buying Parts/ Service/Information Online

SOCIAL MEDIA STRATEGY

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TEAM DAY STAR

THANK YOU…