David Sloly, HarveyDavid partner & TEDx speaker - how to create stories for content marketing
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Transcript of David Sloly, HarveyDavid partner & TEDx speaker - how to create stories for content marketing
![Page 1: David Sloly, HarveyDavid partner & TEDx speaker - how to create stories for content marketing](https://reader031.fdocuments.us/reader031/viewer/2022030218/588650821a28ab32768b71e7/html5/thumbnails/1.jpg)
How to Create Stories for content marketing Based on the TEDx talk given by David Sloly
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Studies in psychology show
stories deeply influence your
attitudes, beliefs and the
decisions you make.
![Page 3: David Sloly, HarveyDavid partner & TEDx speaker - how to create stories for content marketing](https://reader031.fdocuments.us/reader031/viewer/2022030218/588650821a28ab32768b71e7/html5/thumbnails/3.jpg)
If stories influence decision-making,
then you must be interested to know
how stories are created?
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Stories are journeys formed in
a three-act structure where
the characters, places and
objectives change, but the
structure remains the same.
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Act 1: Sets out the problem or challenge
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Act 2: Is where the struggle to solve the
challenge takes place.
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Act 3: Is the resolve, revealing what you
learnt by going through the experiences
of Act 1 and 2.
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To help you find the story ask…
Act 1: • Who is the story is about? • What is the problem? • Why the problem came about? • When it happened? • Where did it happen?
Act 2 • Describe the Struggle? • What was done to overcome • the struggle?
Act 3
What did you learn from the experience?
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Stories are like rollercoasters, they have
to go ‘up and down’ to be exciting.
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What goes up, must come down.
What starts out positive, switches to a
negative. What is on, is suddenly off.
The ‘change of state’
will emotionally engage
your audience.
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Restructure your story in Acts 1 and 2
to give it the rollercoaster treatment.
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Creating a compelling story will
make your content more engaging.
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Find out how to apply the power of story
to your content so that it is more
engaging, memorable and persuasive.
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