DAVE AMASON · Various in-store POP elements for Safeway Select cola (shelf talkers, display...

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Copyright 2016 Dave Amason • 949.636.1385 • www.daveamason.com

DAVE AMASON

client: blizzard entertainment

Final production of in-store standee for World of Warcraft – Cataclysm. Work performed included coordinating with the print vendor to create a complex dieline, pulling bleeds, color correction, and press checks.

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DAVE AMASON


Final production of mousepads for inclusion in World of Warcraft Collector’s Edition packaging. Work performed included rebuilding lo-rez comps using hi-rez assets, color alteration/manipulation, and coordinating with vendor to match supplied color proofs to production samples.

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DAVE AMASON

client: safeway agency: publicis

Various in-store POP elements for Safeway Select cola (shelf talkers, display lug-ons, static clings, floor graphics, ceiling danglers, posters, wobblers, coupons, etc.). Work performed included retouching, digital compositing, creation of custom dies and all final production.

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DAVE AMASON

client: safeway agency: publicis

Various shelf wobblers for Safeway Select sodas. Work performed included retouching, digital compositing, creation of custom dies, pulling bleeds, and all final production.

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DAVE AMASON

client: oroweat agency: alcone marketing

POS and collateral for an in-store promotional kit. Job involved complex dies for a number of elements, including danglers, floor graphics, and a large in-store bread display.

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DAVE AMASON

client: burger king/aafes agency: alcone marketing

POS and collateral for an in-restaurant promotion. Job involved digital compositing for over 20 pieces, to include 3D standees, floor graphics, danglers and other pieces requiring complex/custom die work. Special challenges included pulling bleeds for die cut elements, complex hair masking, and blending non-uniform CMYK blacks to avoid rich black tonalities shifting in the printed pieces.

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DAVE AMASON


Airplane wrap for StarCraft II promotional tie-in with Korean Air. Project involved working with 747 schematics to lay out artwork that was featured on both sides of the plane. Special attention had to be given to where the imagery fell relative to doors, windows, and wings, and making sure the artwork was prepped at a sufficient resolution for output at final size.

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DAVE AMASON

client: directv agency: aaaza

Direct mail postcards for DIRECTV. The cards were created in a total of five different languages – Vietnamese, Chinese, Filipino, Korean, and Russian. Work performed included sourcing a total of 50 stock images (10 per language), masking all of them out (each one requiring a clean alpha channel hair mask), working them into the layouts, dropping in translations, and all final production.

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DAVE AMASON

client: directv agency: aaaza

Newspaper ads for DIRECTV. Work involved starting with a single vertical layout in English, resizing it per various market specs, dropping in translations and corresponding programming images, file cleanup, and all final production. Although Korean’s shown here, there were also ads in Chinese, Filipino, Russian, and Vietnamese.

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DAVE AMASON

client: phat phranks

Business cards and menus for a family-run Mexican restaurant in Las Vegas. Work involved design and layout, final production, and coordinating with the printer to get the job run.

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DAVE AMASON

client: café royale

Business/rewards cards, stickers, and t-shirts for a local coffee shop. Work involved designing the logo, laying out the artwork, final production, and coordinating with various printers.

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2777 Foothill BlvdLa Crescenta, CA 91214t: 818-369-7667e: [email protected]

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DAVE AMASON

client: crescent endodontics

Marketing collateral for a local endodontics practice. Work involved designing the logo, laying out business cards, letterhead, and envelopes, all final production, and coordinating with printers.

2777 Foothill Blvd., Suite CLa Crescenta, CA 91214

2777 Foothill Boulevard, Suite C • La Crescenta, CA 91214Phone: 213-365-0200 Fax: 213-365-6119 Email: [email protected]

Practice limited to endodontics.

Jeff J. Lee, DDS

2777 Foothill Boulevard, Suite C • La Crescenta, CA 91214p: 818-957-7878 • f: 818-957-7978 • e: [email protected]

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DAVE AMASON

client: school link technologies

Tri-fold marketing brochure for a company that produces cafeteria point-of-sale terminals. Job involved design, copywriting, image manipulation and final production.

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DAVE AMASON

client: california state lottery

agency: alcone marketing

Various in-store POP for California State Lottery. The kits would typically have many different elements, in both English and Spanish. Work performed included retouching, digital illustration, creation of custom dies and font sets, and all final production.

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DAVE AMASON

client: fleetwood homes agency: frankel

Brochure for Fleetwood Homes. Work performed included retouching, digital illustration, creation of custom dies and all final production. Additional work involved alpha channel work for spot color plates.

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DAVE AMASON

client: the walt disney company

agency: hamagami/carroll

Annual report for The Walt Disney Company. Work performed included wrangling text and image content provided by the client, scanning, image manipulation, and all final production.

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DAVE AMASON

client: shimano agency: hamagami/

carroll

Catalog for Shimano fishing gear. Work performed included wrangling text and image content provided by the client, scanning, image manipulation, applying style sheets and formatting copy, and all final production.

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DAVE AMASON

client: blackeyed peas

Tour book. Work performed included retouching, color correction, art-directed layout, and all final production.

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DAVE AMASON

client: basset hound music

Design and production of logos/type treatments and backgrounds for musical composition covers.

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DAVE AMASON

client: off the strip

Design and production of a range of menus (full, bar, to-go) for a top-rated Las Vegas restaurant.

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DAVE AMASON

client: southwest regional tuba and euphonium conference

Design and printing of t-shirts for a local music festival.

DAVE AMASON · Various in-store POP elements for Safeway Select cola (shelf talkers, display...

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