Date: Every Day To: Future Clients From: RANDY MORROW Re: Your guide to selling your home Dear...

Date: Every Day

To: Future Clients

From: RANDY MORROW

Re: Your guide to selling your home

Dear Clients:

I am different from most real estate professionals. I have built my business on results, and I am confident I can deliver for you. The focus is on your needs, not mine.

I have the experience and know-how to put a sold sign on your property.

I know you're thinking about selling your home, and I want to be the real estate professional to help you. I commit to working with you individually and taking the time to understand the unique selling points of your home and neighborhood.

Most agents simply list homes. I SELL them.

From listing to closing, I am committed to navigating the entire sale process for you, using my expertise to sell your home smoothly, for top price. I will actively target the types of buyers most likely to want your home. I will advise you about the home repairs and improvements that will maximize your asking price. And I will advertise your home 24 hours a day, 7 days a week.

This package contains helpful information for you, including an overview of the home selling process, answers to frequently asked questions, my 14-step marketing plan and return on investment statistics for home remodeling projects.

After you've had the chance to review this information, please contact me. I'd like to prepare an in-depth

analysis of your unique home, compare it to other homes in the market, and recommend a personalized

marketing program and pricing strategy for you.

I appreciate the opportunity to earn your business.

Best Regards

RANDY MORROW

KELLER WILLIAMS REALTY

2101 Wilson Blvd, Suite 100; Arlington, VA 22201

P 703.629.1733 F 703.224.6001 E [email protected]

RANDY MORROW

Cell/Text 703.629.1733

prepared for:

compliments of:

You!

RANDY MORROWKeller Williams Realty

2101 Wilson Blvd

Suite 100

Arlington, VA 22201

Randymorrowsells.com

{INSERT PHOTO OF TEAM, PROPERTY OR COMMUNITY}

{AGENT PHOTO}

Client’s Interests First

Homeowner

selling your home

It’s all about you

The home selling process

Frequently asked questions

What I do for you

14-step marketing plan

Maximizing your home’s value

Why Keller Williams Realty

About me

What my clients say

RANDY MORROW • Cell/Text 703.629.1733

[email protected] • randymorrowsells.com

mailto:[email protected]

it’s all about you

My real estate business has been built around one guiding principle: It's all about you.

Your needs

Your dreams

Your concerns

Your questions

Your finances

Your time

Your life

My entire focus is on your complete satisfaction. In fact, I work to get the job done so well, you will want to tell your friends and associates about it. Maybe that's why over 75% of my business comes from repeat customers and referrals.

Good service speaks for itself.

I look forward to the opportunity to earn your business too.

Homeowner



the home selling process

There are a lot of details to be handled when selling a home. It is my job to streamline the homesale process for you, ensuring everything is completed as quickly and efficiently as possible.

This overview was designed to help you understand the various steps along the way.

Preparing for SaleConduct comparative market analysis to establish a fair market value of your homePrepare and complete the listing agreementRecommend improvements to maximize your home's valuePlace a lock box on your property, if needed

Marketing your HomeEnter listing information into the MLSPlace a For Sale sign on your propertyNotify top local agents of this new listingSchedule your home for office tourSchedule your home for MLS tourDistribute Just Listed flyers to your neighborhoodPost your home information on the InternetSchedule and hold open housesNotify all potential buyers with details of listingArrange showings for other agents

Communicating with YouContact you regularly with feedbackPrepare and deliver regular progress reports to youDiscuss all marketing activities with you

Coordinating the SalePre-qualify potential buyersPresent and discuss all offers with youNegotiate your transaction with the other agentPrepare and finalize the closing

Homeowner



the home selling process

Other Ways I Can HelpArrange for an agent to assist you in your relocationRecommend a moving companyProvide you with a helpful moving checklistRecommend preferred companies for related services

I will work hard to make the sale of your home as smooth and stress-free as possible!

continued…

Homeowner}

RANDY MORROW • 703.629.1733


frequently asked questions

Are there things we should do to our home to help ensure the maximum price?Yes. There is a benefit to making sure your home looks its best prior to offering it for sale.There are also small remodeling jobs that will pay off at resale. I can advise you about specificimprovements that will increase your home's marketability and value.

How often will you advertise our property?I don't just list homes; I market them. I will make sure your home is marketed to potential buyersaround the clock, 24 hours a day, 7 days a week. I will customize a marketing plan to reach thetypes of buyers most likely to purchase your home. I know how to maximize the power of theInternet for my clients, while also using traditional methods including newspaper ads, brochures,yard signs and direct mail.

Will you be present at all showings?At open houses I, or a member of my team, will be there. For showings, potential buyers willbring their own agents to see your home. Most buyers prefer only their own agents be present whenevaluating a prospective new home.

What if another agent tells us they can get us more for the house?Some agents will quote a higher listing price just to get your business, but an overpriced house willnot sell. If you choose to work with me, I will conduct a comparative market analysis prior torecommending an asking price for your home. I will explain how I arrived at the price, but ultimatelythe decision is up to you. I will offer my professional opinion on how the market willvalue your home.

Do we have any responsibilities during the marketing of our home?Your primary job during the sale of your home is to keep it neat and clean for showings and openhouses. A large part of a home's appeal involves staging, which is everything from furnitureplacement to home fragrance. I will advise you on how to stage your home well, giving you easytips and quick fixes to maximize your home's appeal.

What happens once we get an offer?I will help you consider each offer and negotiate the best deal for you. Once you'veaccepted an offer, I will guide you through the entire closing process and ensure everythingproceeds smoothly.

Homeowner




what I do for you

All real estate agents will claim they can sell your house...

I promise to sell your house at the maximum price, with minimum hassle.

Selling a home successfully requires experience, time and resources.

ExperienceFrom pinpointing an optimal asking price to writing a purchase agreement and negotiating termsof sale, real estate transactions are a science.

TimeSelling a home involves hours of open houses, phone calls and paperwork that you shouldn'thave to worry about. I will take care of it all for you.

ResourcesYard signs, brochures, ads, direct mail and Internet technology. Keeping your home in front ofpotential buyers requires marketing 24 hours a day, 7 days a week.

Selling your home can be a daunting task. I work hard so my clients can enjoy having their homes sold worry-free and profitably. I would love the opportunity to earn your business.

Homeowner

82% of home sales are the result of agent connectionsSource: National Association of REALTORS®



my 14-step marketing plan

My 14-step marketing plan is designed to get your home the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your home to key people that can either buy your home or help us find the right buyer: Prospective homebuyers, local real estate agents and investors.

I will:

1. Price your home strategically to be competitive with the current market and current price trends.

2. Stage your home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up appeal.

3. Place For Sale signage, complete with property flyers that are accessible to drive-by prospects.

4. Use an Interactive Voice Response system to provide free recorded information about your home 24 hours a day, 7 days a week. Each inquiry will be followed-up with a personal phone call.

5. Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about your home.

6. Optimize your home's Internet presence by posting it on local and global MLS systems and adding multiple photographs and creative descriptions.

7. Create a 360° virtual tour of your home and place it on multiple websites to attract local and out-of- town buyers.

8. Create a home book, comment cards and flyers for your property. Showcasing additional information and photos of your home and neighborhood will attract extra attention.

9. Target my marketing to active real estate agents that specialize in selling homes in your neighborhood.

10. Include your home in our company/MLS tour to allow other agents to see your home first hand.

Homeowner



my 14-step marketing plan

11. Advertise your home in my real estate magazine, neighborhood newsletter and direct mail campaigns.

12. Create an Open House schedule to promote your home to prospective buyers.

13. Target my marketing to active buyers and investors in my database that are looking for homes in your price range and area.

14. Provide you with weekly updates detailing my marketing efforts, including comments from prospective buyers and agents that have visited your home.

Homeowner



continued…


maximizing your home’s value

One of the benefits I offer my clients is advice on which remodeling projects bring the greatest added value at resale. While my years of experience have taught me which improvements are valued most in this local area, I weigh that against regional and national averages to draw the most accurate, statistically-sound recommendations.

Homeowner

Bathroom remodel

East 104.8%

Deck addition

East 98.7%

Window replacement

East 90.6%

Attic bedroom

East 86.1%

Family room addition

East 87.9%

Roofing replacement

East 106.3%

Master suite addition

East 82.9%

Major kitchen remodel

East 83.8%

Basement remodel

East 73.5%

Sunroom addition

East 83.7%

Your specific return on investment will depend on the value of your home, value of similar homes in your neighborhood, the availability and pricing of new homes, and the rate at which

property values are changing in surrounding neighborhoods.

Ultimately, a remodel can increase your equity when you sell.

My goal is to net you the most money possible.

I will help you decide which specific projects will maximize your home's sale price.

For our region, here's the average return on investment for some common projects:



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why Keller Williams Realty

There is a reason more and more agents are making the change to Keller Williams Realty. Here's why it matters to you:

KnowledgePowerful curriculum through Keller Williams University keeps us ahead of trends, toolsand advancements in the real estate industry.

SpeedLeading-edge technology solutions accelerate our efficiency and productivity.

TeamworkContrary to other real estate companies, Keller Williams Realty was designed to reward agents for working together – to serve clients better.

ReliabilityKeller Williams Realty was founded on the principles of trust and honesty, emphasizing theimportance of having the integrity to do the right thing and always putting the customers needs first.

SuccessKeller Williams Realty is the fastest growing real estate company in North America.

When you offer a superior level of service, the word spreads fast.

As part of the Keller Williams Realty team, I look forward to providing you with a phenomenal real estate experience!

Homeowner




about me

How am I different from other real estate agents?Highest Quality—Highest Price—Highest Satisfaction—Every Time.

ExperienceAs a Realtor®, I have helped almost 200 homeowners and homebuyers in the past 7 years----detached homes; townhomes, condominiums, cooperatives, parking spaces

TechnologyMy website is linked to multiple search engines, enabling your home to be found worldwide.

ExpertiseShort Sale PropertyBuying & Selling Homes in the Northern Virginia regionEcoCommunicationNever hide from a client. Everyone gets my cell phone number. The only reason I do not answer immediately is if I am with another client. You may leave a message which will be returned very quickly, or you may send a text. Email is checked several times a day.

Clients for LifeAt least 75% of my business has been built upon repeat or referred business.

Awards/RecognitionBrian Buffini Realtor of the Year runner-up—2006Brian Buffini Mentor of the Year—2006NVAR Multi-Million Dollar Producer—7 years#7 Listing Agent—Capital RegionMember, NVAR Green Council

PersonalFund raising and food collection for the Arlington Food Assistance Center. Mentoring other Realtors to become as professional as possible.

My Commitment to YouMaking your transaction as stress-free and equitable as possible.

Homeowner



What’s Important to me? At the end of a transaction,

my client says to me “Randy, it was a privilege to work with you”.

what my clients say

Harry Brubaker

Dear Randy,I've written this recommendation of your work to share with others.

Details of the Recommendation: "Mr. Morrow was the first Team Leader I met at Keller Williams, and one of the reasons I chose my affiliation with KW. His outstanding professionalism and 'win-win' attitude assure success. He is a great real estate advisor, mentor and walking 'knowledge-base' and I am honored to be associated with him."

Harry Brubaker, Keller Williams Realty Vienna

August 10, 2009

Laurel/John/Judith/Randy/Amy, It was a real pleasure working with all of you all. Thank you for staying on top of me with all my paperwork. This is my biggest purchase ever so you can probably imagine the fear and excitement that I went through, but with all the help from everyone you got me through it. Now I am in my decorating mode and having fun. I have told all of my friends and co-worker about my experience and they are very proud and excited for me. I have also recommended all of you for their home purchase. Thanks again, Mary B.

Homeowner




what my clients say

Our first impressions and last impressions have not changed; we think you are the best realtor in the area, and will certainly use your services when and if we sell at the Atrium. Have a joyous holiday season, RandyPerdita & Gary W.Arlington, VA

Randy, 5/9/2009

David and I wanted to let you know how much we have enjoyed working with you during the recent sell of our condo.

With us being out of town you certainly went the extra mile listening to our needs and doing the extra little things to make it show so well and receive an offer. We attribute the quick hassle free sell of our condo to your advice and handling of the listing.

If anyone asks us for an excellent Realtor in the DC area, we will gladly recommend you.

Thanks again!!

sincerely,

David and Teresa deMaria

What were your first impressions when you started working with me? Are they different now?

My first and only impression of you made as one real estate agent was growing in the summer of 2004 was that you were a very aggressive and positive thinking realtor. I admire the way you do business & keep in contact with old clients. Keep it up!!No Name

Homeowner



Date: Every Day To: Future Clients From: RANDY MORROW Re: Your guide to selling your home Dear...

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