6/28/20151 Bringing Semantic Security to Semantic Web Services B. Ramamurthy.
DataPop at DRS: Semantic Advertising: Bringing Meaning to Big Data
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Semantic Marketing:Shopkeeper at Internet Scale
Jason Lehmbeck, CEO
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Balls o
f Socce
r
Balls o
f Socce
r atat A
mazo
n
Am
azo
n
ww
w.am
azon.com
ww
w.am
azon.com
Buy ball of soccer at A
mazon!
Buy ball of soccer at A
mazon!
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ay.com
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ay.com
Great d
eals on Fascists
Great d
eals on Fascists
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today on
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cial Ebay site
Shop
today on
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Bel Air Police on eBay
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Flig
ht to
hell
Flig
ht to
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marte
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vel.co
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rices &
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eals o
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rices &
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onlin
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Price
Price
Seasonal Colors
Fabric
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Shopkeepers Don’t Scale
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Semantic Marketing =
Shopkeeper at Internet Scale
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Luxury Fashion CategoryCODING
Likes Colors Likes variety Louis Vuitton Handbags
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HigherROAS
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Product
WHO
Deals > Selection
Selection > Deals
Insights
WHYAds
Emphasizing ColorAds
Emphasizing Deals
WHAT
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HigherWeekly Clicks
Results:
335%
Refurb Black & Decker Cordless Handheld Blower
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Results:187%
Semantics in Product Ads
Black and Decker blower
Factory Black & Decker Cordless Handheld Blower
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Style
Model
Price
RatingSeaso
n LineStyle
Size
Activity
Sale
Semantic Marketing
Write an ad, win a staycation!
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