When will my employer help me live a healthy life?

Our TeamLets introduce ourselves...

Robbert Smet Rob Mommer Dennis Knetemann

“If you want to connect with people and be part of their community, you need to go where the community is.”

Ed Bennett, University of Maryland Medical Center

Before we get started

Our world is changing...

SOCIETY

CONSUMER

GOVERNMENT AND BUSINESS

We are growing older because of improved living conditions and better medical care !Healthcare costs are continuously increasing and on an unsustaibale track !Prevention of medical treatments tis of growing importance !Big data slimme interpretatie van (grote) hoeveelheden gedeelde data. !!!!Consumers are growing more assertive because of easier access to information !The rise of social media and mobile data offer them new opportunities !E- and M-health are becoming ever more popular !!!Rising healthcare costs have made consumers more aware of both their lifestyle and wallet !Know they have a shared interest in a healthy population !Struggle with their approach toward influencing the personal lives of their citizens and employees

DECK

SOCIETY

CONSUMER

GOVE

RNM

ENT&

BUSI

NES

S

In short... DECK offers a solution

DeckDECK is an application that uses consumers online activity to stimulate

them to adapt their lifestyles. DECK offers its users rewards for healthy

activities they show online. DECK offers employers, health insurers and

governments a new instrument to build a relationship with their citizens,

employees and customers. DECK is not a new network, but a way of

making use of lifestyle information people make available on existing

social media.

!DECK enables its stakeholders to:

•Inform consumers on a healthy lifestyle

•know how your customers, clients and employees live  

•Reward consumers for living a healthy life 

•Stimulate consumers to live an even healthier life 

•Invite consumers to participate in activities

!DECK is a marketing, information and nudging instrument

... get fit, get rewarded

Deck WHY INTERESTING FOR STAKEHOLDERS:

• Inform consumers on products and services they offer for healthy living

• Reward consumers in such a way that costs of an unhealthy lifestyle are being reduced (lower productivity, sick leave, healthcare expenditures)

• Stimulate consumers to make use of available products and services to increase their health

• Invite consumers to participate in their sponsored activities

• Build a long lasting relationship with your consumers, clients and employees

• Gather data on life style patterns of your consumers, clients and employees (with their consent)

... get fit, get rewarded

Market Who uses social media in the United States?

180.000.000users

83.000.000users

50.000.000users

45.000.000users

Market How many people use a smartphone?

VS

137.500.000smartphones

EU (G5)

131.500.000smartphones

NL

6.200.000*smartphones

* 20% of all smartphones has at least one health related app installed: 27 million potential users in the United States.

MarketTargets Based on an upward trend for smartphone usage and an increasing number

of users of social and mobile apps we estimate the market potential of DECK

to be:

!United States (within two years 10.000.000 users):

•Q4 2013: 40.000 active users during beta phase •Q2 2014: 1.000.000 active users (4%)* •Q4 2014: 2.000.000 actieve gebruikers (8%)* •Q2 2015: 5.000.000 actieve gebruikers (20%)* •Q4 2015: 10.000.000 actieve gebruikers (40%)* !* Percentages are based on the current population of health related app users.

28% health related help 27% respond to health experiences of other users

24% posts on health related experiences

20% is member of a health related forum

18% track and share health related behaviour

17% posting reviews on medical doctors

16% posting reviews on medical treatments

16% share video’s on health related issues

15% posting reviews on insurers

bron: PWC Social Media Consumer Behavior

MarketWhat do people share via social media?

a

scosche hyperdunk fuelband

withings hapifork geopalz

fitbit larklive iriver

Marketand smartphones are only the beginning...

DECK PROTOTYPE VERSION 1.0

health coachDECK

health coachDECK Start living more healthy right now

Deck is your new health coach. Deck analyses your activities, check-ins and achievements on the social networks you yourself selected. By doing healthy activities you can gather points that you can exchange for health gadgets in our webshop. !However, Deck is more than just that. Engage in a battle with your friends, download training schedules from your favorite sporters, stay up to date on events in your area. What are you waiting for?

Login met Twitter

Login met Facebook

Login met FourSquare

User

E-mailadres

Password Start

health coachDECK Welcome, Michael Updike!

!Tell something about yourself... My favorite colour under ten is wednesday. Maniacal mountainbiker, mountainbiker, soccerplayer and runner.

adjust

upload a background

Choose a background

Connect your networks

Runkeeper is connected

Fuelband is connected

Foodsy is connected

Twitter is connected

Connect Facebook

Connect FourSquare

Your details

Michael Updike

Grasbekersingel 23

Brooklyn

+31634294202

My results

50 km 100 km

89150 km

Michael UpdikeMy favorite colour under ten is wednesday. Maniacal mountainbiker, mountainbiker, soccerplayer and runner.

San Francisco, California

Welcome! You have subscribed yourselve for our healthinsurance. Now start collecting points for all those exciting new gadgets!

Marathon ambitions? You have run 100 miles in one month using Runkeeper. Keep up the good work!

Muscles! That’s your fifth check-in at the gym this week using Facebook. Bring on the summer!

Has the NFL already called? Another check-in at your local football club.

+5

+2

+5

+1

Run! You have subscribed to run the New York Marathon. Good luck!

+1

more friends

... ...

My friends

My badges

51 12 93 43 65 28 4 32

150 km

+

LOGO

LOGO

......

My results

50 km 100 km

89150 km

Michel van DijkBio Mijn favoriete kleur onder de 10 is woensdag. Fanatiek mountainbiker, zaalvoetballer en hardloper.

Zwolle, Overijssel

+5

+2

+5

+1

+1

more friends

... ...

My friends

My badges

51 12 93 43 65 28 4 32

150 km

+

LOGO

LOGO

......

Monitor and reward data participants share via social networks.

Market your products and services and reward participants.

promote sponsored activities.

Healthy activities will be rewarded with badges. The more healthy activities you undertake the more badges you will collect.

Participants can share or compare their activities with their friends. Who knows, they might even decide to train together.

Participants decide which social networks this tool can use. It is not possible to use participants data without their consent.

Activities will be rewarded with points. Each participant has his or her own score, which can be exchanged.

Welcome! You have subscribed yourselve for our healthinsurance. Now start collecting points for all those exciting new gadgets!

Marathon ambitions? You have run 100 miles in one month using Runkeeper. Keep up the good work!

Muscles! That’s your fifth check-in at the gym this week using Facebook. Bring on the summer!

Has the NFL already called? Another check-in at your local football club.

Run! You have subscribed to run the New York Marathon. Good luck!

Hey, you look great today! That’s five check-ins at the gym.

+5 points WOEI!

DECK

DeckMobile app

DeckHealth shop

€ 39500 +

€ 49250 +

GRATIS2500 +

€ 45750 +

€ 19150 +

GRATIS400 +

€ 69500 +

€ 15450 +

€ 22600 +

FansWE ♥ DECK

ANNETTE GERRITSEN

“Deck is a fantastic initiative, beause I think stimulating

people to live a healthier life is simply important.”

Silver medal OG2010 1000 meter sprint, speed skating

Learn more?

contact

Robbert Smet Robbert Smet

robbertsmet@hotmail.com

+31 6 19 06 51 03