Datablick Presentation for 2013 Tableau Customer Conference

Using design and emotion to create a data visualization product with impact

©2013 Tableau Software Inc. All rights reserved.

If your data viz was a product, would you spend your hard earned money (time) to purchase (look at) it?


A viz “product” should provide valuebased on user goals and context.

Which shoe is the best?

Git-R-Done! All I need are some tasty waves, a cool buzz,

and I'm fine.

Last Friday night….

It depends on the goal…

Git-R-Done! All I need are some tasty waves, a cool buzz,

and I'm fine.

Last Friday night….

And the context…

Is this a good data visualization?

http://public.tableausoftware.com/shared/5QC7BRQR8?:display_count=no


Product constraints

When designing a product - your ability to create and communicate is limited by many constraints such as:• Consumer

- Level of understanding of topic- format of display (i.e. print, blog, variable screen resolutions, etc.)- project sponsors goals- timeline / deadline

• Data - availability- data quality- size

• Designer- Technology and materials available (i.e. Tableau, D3, Illustrator, etc.) - skill / creativity / design - emotion


Doesn’t this skew the data?


Ursus Wehrli – "tidies up" works of art

http://www.ursuswehrli.com/de


Ursus Wehrli – continued


Every act of communication is a translation.

Sebastian Wernike – Lies damned lies and statistics

http://www.ted.com/talks/lies_damned_lies_and_statistics_about_tedtalks.html?quote=704

http://www.ted.com/talks/lies_damned_lies_and_statistics_about_tedtalks.html?quote=704


No man's life can be encompassed in one telling. There is no way to give each year its allotted weight, to include each event, each person who helped to shape a lifetime. What can be done is to be faithful in spirit to the record, and to try to find one's way to the heart of the man . . .• John Richard Briley


Emotion and Design

Similar data, differing emotion and impactBen Jones

Similar data, differing emotion and impactJerome Cukier

http://www.jeromecukier.net/projects/crime/murders.html

Similar data, differing emotion and impactPeriscopic

http://guns.periscopic.com/?year=2013

Using design and emotion given constraints

Fireworks, without the “fireworks”

Original inspiration

Dumb Ways to Die Schoolhouse Rock

http://www.youtube.com/watch?v=IJNR2EpS0jw

Just a disclaimer – I am not anti firework!


First idea - using American and British soldiers being blown upCartoons courtesy of Ray Yuen rayuen.com


Show body parts or injuries on the body?


New inspiration…


Started to work on a comic book look and feel

Who doesn’t like some comedic gore?

A little layout and color inspiration as well…


Still playing with how to make the gore work


The final product….

http://public.tableausoftware.com/views/FireworkInjuries/FireworkInjuries?:embed=y&:display_count=no


Side by side comparison….

http://public.tableausoftware.com/views/FireworkInjuries/FireworkInjuries?:embed=y&:display_count=no


First draft was already made to have a “Twitter” look


The Voice

There is a voice inside of you

That whispers all day long,

"I feel this is right for me,

I know that this is wrong."

No teacher, preacher, parent, friend

Or wise man can decide

What's right for you--just listen to

The voice that speaks inside.”

~Shel Silverstein


Some of the tweets….

Trayvon Martin NSA


Some of the tweets….

Anthony Weiner Royal Baby


Jimmy Jet and His TV Set

I’ll tell you the story of Jimmy Jet—

And you know what I tell you is true.

He loved to watch his TV set

Almost as much as you.

He watched all day, he watched all night

Till he grew pale and lean,

From “The Early Show” to “The Late Late Show”

And all the shows between.

He watched till his eyes were frozen wide,

And his bottom grew into his chair.

And his chin turned into a tuning dial,

And antennae grew from his hair.

And his brains turned into TV tubes,

And his face to a TV screen.

And two knobs saying “VERT.” and “HORIZ.”

Grew where his ears had been.

And he grew a plug that looked like a tail

So we plugged in little Jim.

And now instead of him watching TV

We all sit around and watch him.

~Shel Silverstein


Working on getting that hand drawn look…


Doing layout and custom work in Photoshop


The Final Product

Using design and emotion can be effective in creating a data visualization “product” that had a strong impact and is therefore a success.

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Datablick Presentation for 2013 Tableau Customer Conference

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Transcript of Datablick Presentation for 2013 Tableau Customer Conference