Data Mining. Sales Process. - JM&A Group · and objection handling techniques. Monthly in-store...

12
AutoSales 2 Data Mining. Sales Process. Z E R O I N O N P R O F I T S

Transcript of Data Mining. Sales Process. - JM&A Group · and objection handling techniques. Monthly in-store...

Page 1: Data Mining. Sales Process. - JM&A Group · and objection handling techniques. Monthly in-store training is provided to ensure that processes and procedures are consistent. in addition,

AutoSales2Data Mining. Sales Process.

ZE

RO

IN

ON

PR

OFI

TS

Page 2: Data Mining. Sales Process. - JM&A Group · and objection handling techniques. Monthly in-store training is provided to ensure that processes and procedures are consistent. in addition,

The AutoSales2 program was designed specifically to help dealers more effectively target their customers. This revolutionary data mining tool allows dealers to extract customer information from their DMS database and match it against current incentives, rebates and the dealer’s vehicle inventory. This data then helps salespeople single out those customers who are able to trade out of their current vehicle for a new or upgraded model.

There are several data mining options available to dealers in today’s market. However, only AutoSales2 comes with a built-in support system. The AutoSales2 team of experts will work side-by-side with a dealer’s sales personnel, providing in-depth training on how to use the tool, better target their customers and even how to engage these customers in a sale. With AutoSales2, dealers aren’t just receiving a tool; they’re receiving the know-how to make it extremely successful in their stores.

AutoSales2Data Mining. Sales Process.

ReDefining THe WAy DeAleRS TARgeT THeiR cuSToMeRS

TOOL TRAINING PROFITs

+ =

Page 3: Data Mining. Sales Process. - JM&A Group · and objection handling techniques. Monthly in-store training is provided to ensure that processes and procedures are consistent. in addition,

3

AuToSAleS2 iMpleMenTATion Initial

Management Meeting

Kick-OffOn-Going Training

A member of the AutoSales2 team will meet and present the tool and program to your store’s management team.

The AutoSales2 Rep will spend two days in the store, reviewing the

program with all dealership associates. A Vip team will also be created and trained on proper technology usage and objection handling techniques.

Monthly in-store training is provided to ensure that processes and procedures are consistent. in addition, sales and service and Roi productivity reports are provided.

Page 4: Data Mining. Sales Process. - JM&A Group · and objection handling techniques. Monthly in-store training is provided to ensure that processes and procedures are consistent. in addition,

4

When you log in to the tool, your store’s own customized dashboard will appear. This view provides you with all your dealership’s pertinent information, including everything from your top service customers to your dealership’s cumulative Roi.

it also provides a daily work plan that lists the best customers to contact that day. Remember, each dashboard can be customized to fit your dealership’s specific needs.

ReDefining THe WAy DeAleRS TARgeT THeiR cuSToMeRS

Page 5: Data Mining. Sales Process. - JM&A Group · and objection handling techniques. Monthly in-store training is provided to ensure that processes and procedures are consistent. in addition,

5

inSTAnT SnApSHoT of cuRRenT cuSToMeR leADS

All of these are Class 1 customers who can lower their payment with no money down.• new to new- customer who purchased a new car and can

purchase a new car

• used to new- customer who purchased a used car and can now purchase new

• used to used- customer who purchased a used car and can now get into a newer used car (i.e. certified pre-owned)

Other Classifications:• class 2- A customer whose payment could be similar or

slightly higher

• cash- A customer who paid cash for the car

• less Marketable- A customer who recently purchased a car or the dealership does not have that vehicle match in inventory

• outside finance- A customer who purchased a car, but financed the vehicle somewhere else (i.e. a credit union)

• pending Appraisal- A car in the system that is either being traded-in or may be going through reconditioning in the dealership

• conquest- A customer who services their car at the dealership, but did not buy from this store

new to newused to newused to usedclass 2cashless Marketableoutside financepending Appraisalconquest

2.0%

4.4%

6.4%

18.2%

12.7%

29.3%

9.2%

9.8%

8.0%

Page 6: Data Mining. Sales Process. - JM&A Group · and objection handling techniques. Monthly in-store training is provided to ensure that processes and procedures are consistent. in addition,

“The sales process and training that comes with the AutoSales2 program is what sets it apart from all of the other tools on the market. our AutoSales2 team provides top-notch training to my staff, and they are at my dealership on a regular basis to make sure we have what we need to be successful. It’s definitely a proven process…both our sales and profits have increased since bringing this program to my store. AutoSales2 has exceeded my expectations!”

– ADAM KRAuSHAAR, pReSiDenT of

leSTeR glenn AuTo gRoup

Page 7: Data Mining. Sales Process. - JM&A Group · and objection handling techniques. Monthly in-store training is provided to ensure that processes and procedures are consistent. in addition,

7

We understand that there are many technology companies

out there that offer some form of data mining software.

However, only the AutoSales2 tool comes with its own team

of professionals who will train your sales team, firsthand,

how to use it properly and effectively.

24,414Vehicles sold in 2012

21,056 products sold in 2012

$49million Total gross profit in 2012

Customized consulting and customer- target training

Team of

professionals dedicated to the tool and process

Averaging over

20 years of retail automotive experience

7

Page 8: Data Mining. Sales Process. - JM&A Group · and objection handling techniques. Monthly in-store training is provided to ensure that processes and procedures are consistent. in addition,

8

elevate your customer’s satisfaction by choosing from one of two AutoSales2 customer loyalty programs. The “Vip” or “elite” options will take your customer service to the next level and encourage repeat business by treating your AutoSales2 customers as preferred guests through the use of the collateral below. These materials will be provided to your dealership when you sign up for the AutoSales2 program.

eliTe & Vip cuSToMeR pRogRAMS

C u s t o m e r P r o g r a m

Quntia quiam qui verum, officipsam re, sitaque sus et rendi

consedit offictatas que voluptas nobis dolorem quis sedis

doluptae si ipsus consequi ut eum sed maximus.

Ut pre ium volupta tecuptas es aspistis doluptae plitati

Dealership Logo

Soluptam dolupta quia il min nus

autet fugia nus doluptatusam et

resenime plaborem es invenia

volest et as aut essinciaeres nimet

quam, ommoles et, aut quaecte

mperion ectiatem. Ut od enes etur,

comnien iminiamus quiant, con

rehendenecte veliquis rem quatem

quae expelestium eumque et di

ommoluptate repe voluptatur si

inis etus doloribus re, solorum et

expligni autate dis ilitae. Cillorem

etur aute dolupta tibus, quias

rendempos maionse rcitatem

harumAt. Repta dolo minulle

ssitam, odi repe inihictor aliqui

ute eaque se pedi sum dolessed

quas doluptatem labo. Testota

sperfero que repudam, commolo

reratempe esciisitatum imus, in pro

officia ndusandicid quam, serum

hilitionse volorer ferovit, con reniati

orumqui beaque nis sae. Nam

ipicilis quis re nimusam, ad magnis

quam, ipienis dolupta aut repel ipidi

doluptatquis sum nullaud aestrum la

eaquis iur? Atur, con plique sequo

blaborem corrore perestio explique

nos es dolupta eperupta del

eaque laboremporum et et latem

nonsequo eumquae rae eaquiam.

Welcome to our new Privileged Customer Program

Page 9: Data Mining. Sales Process. - JM&A Group · and objection handling techniques. Monthly in-store training is provided to ensure that processes and procedures are consistent. in addition,

9

“immediately after the installation of AutoSales2, we saw a direct sales flow from our service department. it gave our sales team direction in mining our database and working our service drive. it comes across as more professional to our consumers and has had a direct impact on sales. in just the first six months, we can attribute the program with 685 units sold and an additional $1.5 million to our bottom line. The consistent in-store training has allowed us to maintain our success and find more ways to maximize our success while reducing advertising costs.”

– Bill DicKASon, DeAleR opeRAToR,

SouTHWeST KiA

Page 10: Data Mining. Sales Process. - JM&A Group · and objection handling techniques. Monthly in-store training is provided to ensure that processes and procedures are consistent. in addition,

10

“The first month we were on the AutoSales2 program, we sold almost

100 additional units, making that month the highest-grossing month

in the history of JM lexus. The program also generated numerous sales

opportunities on the service drive.” – JiM Dunn, geneRAl MAnAgeR of JM lexuS

Page 11: Data Mining. Sales Process. - JM&A Group · and objection handling techniques. Monthly in-store training is provided to ensure that processes and procedures are consistent. in addition,

11

The Performance Development Center (pDc) is JM&A group’s in-house university. JM&A group knows that ongoing training plays a critical part in preparing dealership staff for the competitive challenges and ever-changing regulations of the automobile industry. Since 1978, JM&A group has been there for automobile dealers, offering profit-producing solutions and cSi improvement.

The pDc was started in 1997 to support the training needs of dealers’ f&i departments. Today, the pDc is made up of more than 27 dedicated associates. The pDc’s Training division conducts approximately 130 classes per month, training more than 7,500 students per year in cutting-edge training and consulting environments throughout the country. The pDc will help implement the AutoSales2 tool and process, training your team on the key aspects of the program and providing ongoing follow-up and support.

JM&A Group, a leader in the f&i industry for over 35 years, serves more than 3,300 automotive dealerships and retail outlets nationwide. products and services include: f&i training and consulting services, vehicle protection plans, used vehicle certification programs, pre-paid maintenance plans and gAp programs. The company is a division of JM family enterprises, inc., a diversified automotive corporation ranked no. 37 on forbes’ list of “America’s largest private companies” and no.32 on foRTune®’s “100 Best companies to Work for” list.

AutoSales2Data Mining. Sales Process.

Dominic Pisano309-361-4672

[email protected]

Justina Davis954-418-5357

[email protected]

Call now for a demo!

AutoSales2 Demonstration

Page 12: Data Mining. Sales Process. - JM&A Group · and objection handling techniques. Monthly in-store training is provided to ensure that processes and procedures are consistent. in addition,