AutoSales2 - JM&A Group Sales 2 ebrochure.pdfand objection handling techniques. Monthly in-store...
Transcript of AutoSales2 - JM&A Group Sales 2 ebrochure.pdfand objection handling techniques. Monthly in-store...
AutoSales2Data Mining. Sales Process.
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The AutoSales2 program was designed specifically to help dealers more effectively target their customers. This revolutionary data mining solution allows dealers to extract customer information from their DMS database and match it against current incentives, rebates and the dealer’s vehicle inventory. This data then helps salespeople single out those customers who are able to trade out of their current vehicle for a new or upgraded model.
There are several data mining options available to dealers in today’s market. However, only AutoSales2 comes with a built-in support system. The AutoSales2 team of experts will work side-by-side with a dealer’s sales personnel, providing in-depth training on how to use the solution, better target their customers and even how to engage these customers in a sale. With AutoSales2, dealers aren’t just receiving a solution; they’re receiving the know-how to make it extremely successful in their stores.
AutoSales2Data Mining. Sales Process.
REDEFINING THE WAY DEALERS TARGET THEIR CUSTOMERS
SOLUTION TRAINING PROFITS
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AUTOSALES2 IMPLEMENTATION Initial
Management Meeting
Kick-OffOn-Going Training
A member of the AutoSales2 team will meet and present
the solution and program to your store’s management
team.
The AutoSales2 Rep will spend two days in the store, reviewing the
program with all dealership associates. A VIP team will also be created and trained on proper technology usage and objection handling techniques.
Monthly in-store training is provided to ensure that processes and procedures are consistent. In addition, sales and service ROI productivity reports are provided.
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When you log in to the solution, your store’s own customized dashboard will appear. This view provides you with all your dealership’s pertinent information, including everything from your top service customers to your dealership’s cumulative ROI.
It also provides a daily work plan that lists the best customers to contact that day. Remember, each dashboard can be customized to fit your dealership’s specific needs.
REDEFINING THE WAY DEALERS TARGET THEIR CUSTOMERS
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TAKING THE GUESSWORK OUT OF ENGAGING YOUR CUSTOMER BASE
The new Priority Page will provide a list of the top customers to contact that day. Each dashboard provides pertinent information about the customer’s previous deal, including their current monthly payment, term and rate, estimated payoff, The page can be customized to fit your dealership’s specific needs. On the right side, there are four buttons to help you contact the customer using the perfect approach.
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The first button allows your Sales people to call your customer directly from the AutoSales2 solution. This provides customer contact and financial information and a customized script so that every phone call is professional.
Sometimes a personalized letter is a preferable method to communicate with prospective customers. The upgraded software creates the letter for you and allows you to add additional templates.
USER FRIENDLY SCRIPTS AT A CLICK...
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Quick, personalized email communication can be a highly effective solution to generate positive responses from your customer. At the touch of a button, create a tailored email that you can edit and send directly to your customer.
Our solution allows seemless integration with all CRMs*
EASILY EMAIL YOUR CUSTOMERS... PUSH TO CRM IN A FLASH
*See representative for additional information.
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INSTANT SNAPSHOT OF CURRENT CUSTOMER LEADS
All of these are Class 1 customers who can lower their payment with no money down.• New to New- Your new car customers move to current
model year
• Used to New- Customer who purchased a used car and can now purchase new
• Used to Used- Customer who purchased a used car and can now get into a newer used car (i.e. Certified Pre-Owned)
Other Classifications:• Class 2- A customer whose payment could be similar or
slightly higher
• Cash- A customer who paid cash for the car
• Less Marketable- Customer who maybe challenged by time in vehicle or negative equity
• Outside Finance- A customer who purchased a car, but financed the vehicle somewhere else
• Pending Appraisal- A car in the system that is either being traded - in or may be going through reconditioning in the dealership
• Conquest- A customer who did not purchase from you but is servicing at your dealership
New to NewUsed to NewUsed to UsedClass 2CashLess MarketableOutside FinancePending AppraisalConquest
2.0%
4.4%
6.4%
18.2%
12.7%
29.3%
9.2%
9.8%
8.0%
*See representative for additional information.
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“The sales process and training that comes with the AutoSales2 program is what sets it apart from all of the other solutions on the market. Our AutoSales2 team provides top-notch training to my staff, and they are at my dealership on a regular basis to make sure we have what we need to be successful. It’s definitely a proven process…both our sales and profits have increased since bringing this program to my store. AutoSales2 has exceeded my expectations!”
– ADAM KRAUSHAAR, PRESIDENT OF
LESTER GLENN AUTO GROUP
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We understand that there are many technology companies
out there that offer some form of data mining software.
AutoSales2 comes with its own team of professionals who
train your sales team on the solution and proven process.
34,761Vehicles sold*
31,232 Products sold*
$69million Total gross profit*
Customized consulting and customer- target training
Team of
professionals dedicated to the solution and process
Averaging over
20 years of retail automotive experience
* 2013 reported numbers.
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Enhance your customers experience by choosing from one of two AutoSales2 customer loyalty programs. The “VIP” or “Elite” options will take your customer service to the next level and encourage repeat business by treating your AutoSales2 customers as preferred guests through the use of the marketing materials below. These materials will be provided to your dealership when you sign up for the AutoSales2 program.
ELITE & VIP CUSTOMER PROGRAMS
C u s t o m e r P r o g r a m
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Welcome to our new Privileged Customer Program
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“Immediately after the installation of AutoSales2, we saw a direct sales flow from our service department. It gave our sales team direction in mining our database and working our service drive. It comes across as more professional to our consumers and has had a direct impact on sales. In just the first six months, we can attribute the program with 685 units sold and an additional $1.5 million to our bottom line. The consistent in-store training has allowed us to maintain our success and find more ways to maximize our success while reducing advertising costs.”
– BILL DICKASON, DEALER OPERATOR,
SOUTHWEST KIA
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“The first month we were on the AutoSales2 program, we sold almost
100 additional units, making that month the highest-grossing month
in the history of JM Lexus. The program also generated numerous sales
opportunities on the service drive.” – JIM DUNN, GENERAL MANAGER OF JM LEXUS
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The Performance Development Center (PDC) is JM&A Group’s in-house university. JM&A Group knows that ongoing training plays a critical part in preparing dealership staff for the competitive challenges and ever-changing regulations of the automobile industry. Since 1978, JM&A Group has been there for automobile dealers, offering profit-producing solutions and CSI improvement.
The PDC was started in 1997 to support the training needs of dealers’ F&I departments. Today, the PDC is made up of more than 30 dedicated associates. The PDC’s Training division conducts approximately 130 classes per month, training more than 7,500 students per year in cutting-edge training and consulting environments throughout the country. The PDC will help implement the AutoSales2 solution and process, training your team on the key aspects of the program and providing ongoing follow-up and support.
JM&A Group, a leader in the F&I industry for over 35 years, serves more than 3,000 automotive dealerships and retail outlets nationwide. Products and services include: F&I training and consulting services, vehicle protection plans, used vehicle certification programs, pre-paid maintenance plans and GAP programs. The company is a division of JM Family Enterprises, Inc., a diversified automotive corporation ranked No. 27 on Forbes’ list of “America’s Largest Private Companies” and No. 37 on FORTUNE®’s “100 Best Companies to Work For” list. For more information about JM&A Group’s products and services, please contact us at 1.800.553.7146 or visit us online at www.jmagroup.com.
AutoSales2Data Mining. Sales Process.
Greg Starkey954-242-7391
Justina Davis954-418-5357
Call now for a demo!
AutoSales2 Demonstration
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