Data Feed Optimization (DFO)
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17-Sep-2014 -
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Transcript of Data Feed Optimization (DFO)
![Page 1: Data Feed Optimization (DFO)](https://reader034.fdocuments.us/reader034/viewer/2022050804/54194c7c7bef0afa688b4f90/html5/thumbnails/1.jpg)
Data Feed Optimization (DFO)
Making the CSE’s Work for us
![Page 2: Data Feed Optimization (DFO)](https://reader034.fdocuments.us/reader034/viewer/2022050804/54194c7c7bef0afa688b4f90/html5/thumbnails/2.jpg)
Comparison Shopping Engines
• Shopzilla• NexTag• BizRate• Yahoo Shopping• Google Product Search• Shopping.com
![Page 3: Data Feed Optimization (DFO)](https://reader034.fdocuments.us/reader034/viewer/2022050804/54194c7c7bef0afa688b4f90/html5/thumbnails/3.jpg)
Google Product Search
•Search Engine
•Database Fed
•Product Listings
•OneBox integration
![Page 4: Data Feed Optimization (DFO)](https://reader034.fdocuments.us/reader034/viewer/2022050804/54194c7c7bef0afa688b4f90/html5/thumbnails/4.jpg)
OneBox Integration
• Integrated Search Channels
• Search for “Calvin Klein dress shirt”
![Page 5: Data Feed Optimization (DFO)](https://reader034.fdocuments.us/reader034/viewer/2022050804/54194c7c7bef0afa688b4f90/html5/thumbnails/5.jpg)
Google Product Search
![Page 6: Data Feed Optimization (DFO)](https://reader034.fdocuments.us/reader034/viewer/2022050804/54194c7c7bef0afa688b4f90/html5/thumbnails/6.jpg)
Google Base
• http://www.base.google.com/
• Images, articles, videos, anything really
• Google Merchant Center
• Data Feed Submission (Usually XML feed)
![Page 7: Data Feed Optimization (DFO)](https://reader034.fdocuments.us/reader034/viewer/2022050804/54194c7c7bef0afa688b4f90/html5/thumbnails/7.jpg)
What Can This Data Feed Do?
![Page 8: Data Feed Optimization (DFO)](https://reader034.fdocuments.us/reader034/viewer/2022050804/54194c7c7bef0afa688b4f90/html5/thumbnails/8.jpg)
What Can This Data Feed Do?
TAX AND SHIPPING INFORMATION!!
![Page 9: Data Feed Optimization (DFO)](https://reader034.fdocuments.us/reader034/viewer/2022050804/54194c7c7bef0afa688b4f90/html5/thumbnails/9.jpg)
• Titles and Descriptions
What Can This Data Feed Do?
#1#3 #6 #8
![Page 10: Data Feed Optimization (DFO)](https://reader034.fdocuments.us/reader034/viewer/2022050804/54194c7c7bef0afa688b4f90/html5/thumbnails/10.jpg)
• Feed Mapping
• Proper Categorization
• All optional attributes
What Can This Data Feed Do?
![Page 11: Data Feed Optimization (DFO)](https://reader034.fdocuments.us/reader034/viewer/2022050804/54194c7c7bef0afa688b4f90/html5/thumbnails/11.jpg)
SEO vs DFO
• Search Engines look at website content• Shopping Engines look at data feed• Search Engines don’t know how to categorize
your website if your content is unfocused and doesn’t tell them
• Shopping Engines don’t know how to categorize your products if your data feed is unfocused and doesn’t tell them
![Page 12: Data Feed Optimization (DFO)](https://reader034.fdocuments.us/reader034/viewer/2022050804/54194c7c7bef0afa688b4f90/html5/thumbnails/12.jpg)
How Should we Proceed?• Worthwhile to pursue (again)? Discuss
• Blair, Rooms to Go, LD Products
•NexTag mobile
•Google Shopping Mobile
•Shopzilla Mobile
![Page 13: Data Feed Optimization (DFO)](https://reader034.fdocuments.us/reader034/viewer/2022050804/54194c7c7bef0afa688b4f90/html5/thumbnails/13.jpg)
Thank you
• For More info:
• www.loveyourfeed.com
• www.singlefeed.com
• www.googlebase.blogspot.com