Data & Creativity - Komfo summit, Copenhagen 2016
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Transcript of Data & Creativity - Komfo summit, Copenhagen 2016
Ninety per cent of the top 100 US consumer package goods brands – the guys who rely on brand advertising – lost market share, while 68% declined in sales.
ON ONE EXTREME, CERTAIN TYPES OF ADS, COMPLETELYSACRIFICE USER EXPERIENCE IN FAVOR OF AD REVENUE AND PROVIDE THE USER ZERO ADDITIONAL VALUE IN EXCHANGE FOR THEIR TIME.
USER EXPEREIENCE
Oplevelser“WITH THE
PURCHASE OF A SERIES, WE LOOK AT
WHAT DOES WELL ON PIRACY SITES,”
- VICE PRESIDENT OF CONTENT ACQUISITION, KELLY MERRYMAN
Data vs. Information
Data Visualization
Focus Creative Brief
Creating Variations
MAXIMISE THE CREATIVE IMPACT
FACILITATING CREATIVITY
In our work, the hero is creativity, but we insist on it
being informed, validated and scaled using data.
IJE NWOKORIE, CEO WOLFF OILINS