Note : This document is a property of Abacus Market Analytics which is confidential and intended solely for the use of the individual or organization to whom it is addressed.

Dashboards Demo

Note : This document is a property of Abacus Market Analytics which is confidential and intended solely for the use of the individual or organization to whom it is addressed.

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How can we easily view and monitor our achievement against brand KPI targets?

Interactive example of this dashboard will be available on request

Note : This document is a property of Abacus Market Analytics which is confidential and intended solely for the use of the individual or organization to whom it is addressed.

The main things you need to know about Interactive Dashboards

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What is it? What does it tell you?

A client interface is built in Xcelsius that provides the end users / client with an interactive scorecard of key results to enable them to easily and regularly keep track of their performance on key brand measures against targets.

How does it work?

The Abacus team would build the scorecard using Xcelsius software which is fed by excel tabulated data. This particular scorecard has been designed to reflect the important distinction between short and long-term brand-building - giving examples of the key measures we would expect to be important - and also to provide regular feedback on performance against targets set on the measures used. Further guidance on identifying brand KPIs and setting targets against these measures is available within this toolkit.

How can I do one of these?

It would require tabulated data from the tracking studies and brand targets up-front so that they can be programmed into the scorecard.

How is it new and different?

It is a new way to provide clients with key outputs from their tracking data in a scorecard that can be delivered online.The scorecard has been designed to be suitable for use as a management-level scorecard with key metrics that we know are

indicativeof both short and long-tem brand success that will help to guide strategic decision making. Ideally this would be distributed

through the client’sbusiness at a senior level if at all possible.

What does it include?

It includes short-term and long-term measures + the targets as defined by the client.

Note : This document is a property of Abacus Market Analytics which is confidential and intended solely for the use of the individual or organization to whom it is addressed.

Abacus- Interactive comparison across brands on key parameters across various time periods and sub samples

Is there a easy way to compare brands on key parameters like awareness, usage and imagery across various time period and sub-samples?

Trend Chart Generator

Interactive example of this dashboard will be available on request

Note : This document is a property of Abacus Market Analytics which is confidential and intended solely for the use of the individual or organization to whom it is addressed.

The main things you need to know about -Interactive comparison across brands on key parameters across various time periods and sub samples

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What is it? What does it tell you?

A desktop application built in Microsoft.net Platform that provides the client with an interactive dashboard with following features:

How is it new and different?

Appealing 1. Reduced reporting 2. Forces focus on what's important 3. Easy comparison with any data

Interactive 1. Easy to analyze and drill down data 2. Ability to see the details behind the summary info.

Direct Output 1. Can be directly shared with clients2. Online version can be viewed 24 x 7 by authorized users

Customizable 1. Customized to suit your needs 2. Has ability to integrate most type Charts /Tables, Statistics, etc.

•Comparison of any 3 brands on the following aspects–pyramids with conversion–images with deviations–key measures with deviations

• Month on Month & Year on year comparison across filters• Image list on snapshot screen can be modified

•Trend charts can be generated –measure wise–brand wise

• Rolling 4, 8, 12 & 16 possible

How does it work?

The Abacus team would build the scorecard using Microsoft.Net software which is fed by variable based data in ASCII format. The variable based clean data is provided by DP in SPSS format or Excel data (with variable info).

How can I do one of these?

The general process is as follows:Initiation > Analyzing of requirements > Development & Delivery based on best fit tool > Maintenance

What it includes?

The current dashboard includes up to 40 brands, 30 measures , 15 subsamples.

Note : This document is a property of Abacus Market Analytics which is confidential and intended solely for the use of the individual or organization to whom it is addressed.

Abacus – Online monthly dashboards

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Is there a way to host online monthly snapshot of key parameters like awareness, usage and imagery as well as have facility to generate trend charts?

Trend Chart Generator

Interactive example of this dashboard will be available on request

Variant Snapshot

Note : This document is a property of Abacus Market Analytics which is confidential and intended solely for the use of the individual or organization to whom it is addressed.

The main things you need to know about Abacus – Online monthly dashboards

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What is it? What does it tell you?

A online application built in Microsoft.net Platform that provides the client with an interactive dashboard with following features:

How is it new and different?

Appealing 1. Reduced reporting 2. Forces focus on what's important 3. Easy comparison with any data

Interactive 1. Easy to analyze and drill down data 2. Ability to see the details behind the summary info.

Direct Output 1. Can be directly shared with clients2. Online version can be viewed 24 x 7 by authorized users

Customizable 1. Customized to suit your needs 2. Has ability to integrate most type Charts /Tables, Statistics, etc.

•Month wise graphically presentation of key measures• Parent level• Variant level

• Trend charts can be generated online• measure wise• image wise• ad wise• brand wise

How does it work?

The Abacus team would build the scorecard using Microsoft.Net software which is fed by variable based data in ASCII format. The variable based clean data is provided by DP in SPSS format or Excel data (with variable info).

How can I do one of these?

The general process is as follows:Initiation > Analyzing of requirements > Development & Delivery based on best fit tool > Maintenance

What it includes?

The current dashboard includes up to 35 brands and 25 measures.

Note : This document is a property of Abacus Market Analytics which is confidential and intended solely for the use of the individual or organization to whom it is addressed.

Dashboards – Project Life Cycle

• Receipt of requirements from the client (Charts, Tables, etc.)

• The dashboard can be combination of Categories, Measures, Filters, Tables, Charts, Statistics, Rolling, etc.

(A) Initiation

• Who will be the end-users

• The accessibility requirements

• Look & feel factors• Future changes etc.

(B) Analyzing• Selection of the best

fit tool• Data Inputs from DP

Exec and creation of Dashboard

• Sent to client for review & approval

(C) Development & Delivery

• For trackers data is updated as per the required frequency

• New features can be integrated in future

(D) Maintenance

Note : This document is a property of Abacus Market Analytics which is confidential and intended solely for the use of the individual or organization to whom it is addressed.

Thank You!

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Bart D. Zehren, US Consultant, Abacus Market Analytics / IMRBEvanston, IL, USA – +1 847.864.7159 – bart.zehren@imrbint.com