DAS: Deutsch LA Presentation
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_ Good evening. _ Good evening.
Transcript of DAS: Deutsch LA Presentation
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_Good evening._Good evening.
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Winston BinchPartner, Chief Digital [email protected]@winstonbinch
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_Fixing what’s broken
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_No one great wants to work in advertising.
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_Make room for young inventors.
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_Brands and agenciesdon’t know how to evaluate digital ideas.
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_Great integrated work is in short supply.
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Invest in idea and tech peeps.
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_Big agencies are too slow.
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_Innovation (risk)is not rewarded.
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05/03/2023All Agency Offsite
_Great ads can make a brandfamous.
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_But it ain’t easy80% of categories seen as homogenous.
10% of ads are seen as different.
4% seen as successful in DM.
.05% CTR seen as a success in banners.
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In praise of leaps05/03/2023All Agency Offsite
Let’s make history together.
Thank you._