Darrel gurney designing product you

© 2013 | Darrell W. Gurney | CareerGuy.com

Designing Product YOUYour Presence, Your Brand, Your Pitch!

Darrell W. Gurney, Career Strategist, Author, Speaker, Executive CoachFounder of [email protected]

presents



1. To introduce myself and thebasis of these principles

2. To share some concepts fromNever Apply for a Job Again: Break theRules, Cut the Line, Beat the Rest to getyou thinking “on brand” for current andfuture career expansion

3. To give you a fun and playful experienceof a much deeper process of assessingand verbalizing your personal brand

4. To achieve life-by-PowerPoint!

Intentions of Today’s Presentation


Who is this CareerGuy?

All y’all!

Born & GraduatedTexas

Finance & International Business

Worked OverseasUnited Kingdom

Public Accounting

The Big MoveHollywood

Entertainment


Executive Recruiter then Career Strategist

Publishers WeeklyReviewed

Clarion AwardsBest Book 2001


Career Strategist

“...elaborates on a secret...Darrell Gurney will help you open the back door to your next career move.”

Harvey MackayAuthor, Swim With The Sharks Without Being Eaten Alive#1 New York Times bestseller

Keith FerrazziCo-authorNever Eat AloneBestseller

“...applies the basic truth…to your job search: relationships are the key.”


Branding applies to

products,services &companies.

Why Be Personally Branded?

YOUAREa product, service& company.


Me? A product, service or company?

product: a person or thing produced by or resulting from a

process, as a natural, social, or historical one; result.

service: an act of helpful activity; the supplying or supplier of

utilities or commodities, as water, electricity, or gas,

required or demanded by the public.

company: a number of individuals assembled or associated

together; group of people.


Principle 10

Treat Myself Like a BusinessTo Stay in BusinessYou have your own business.You simply lease out your EmployableAssets.

>> Key Concepts


The person you are. WHO you are.Your unique essence

What is YOUR Personal Brand?

Corporationany group of personsunited or regarded asunited in one bodyBusinesses brand themselves.YOU ARE A BUSINESS.


The narrative of this unique essence defineswhat it is you bring to everything you touch

What is YOUR Personal Brand?

How you do anything is

how you do everything


Your approach. Your ways of operating that have made you successful.

Defining My Essence


“You can’t

change the spotson a leopard.”

Defining My Essence

“Water to the fish.Air to the bird.Man untohimself.”

We want to NAME the spots on the leopard that you are.


Rules to Start Breaking

Don’tToot My Own Horn

>> Key Concepts

Don’tStand Out


The 4M Method™ of Career Management

MeetMemorableMindMaintain

>> Key Concepts


Isn’t

Is § Deep and introspective process of discovery§ Arriving at a narrative that goes

“clunk” with all aspects of you

Personal Branding Is & Isn’t

§ A cheesy, quickly arrived at labelbased on surface-level awareness


Your 30SecondElevator Speech

Which do you prefer?

Your 30-Second“HELLO”

HelpingEveryoneLocate andLandOpportunities

VS


Becoming aware of the unique gifts,talents and ways of being you carrywith you everywhere you go.

Unique-ify Yourself Exercise

On a clean sheet, list out your top 7 accomplishments in life, both professional and personal.A couple sentences on each.


Under those accomplishments, answer thesethree questions:

1) What do those achievements say aboutthis person? List words or phrases thatdescribe this person.

Assessment


2) What common themes do I seeconnecting all of these achievements?Write down any patterns you see.

Assessment


3)“This seems to be a person aroundwhom X occurs.” What is the X?

Assessment


On their sheet, answer these questions

1)What do those achievements say aboutthis person? List words or phrases thatdescribe this person.

2)What common themes do I seeconnecting all of these achievements?Write down any patterns you see.

3)“This seems to be a person aroundwhom X occurs.” What is the X?

Assessment


With regard to this unique idea or aspect of you,how would you metaphorically relate it to…

Creating a Memorable Narrative

1)The world ofprofessions?




2) The worldof people (historical, current-day, fictional)?




3)The world of animals(mammals, birds,fish, reptiles, insects)?




4) The worldof things?


A) “Hi, I’m [Your Name] .I’m a/the [Uniqueness/Brand] .

B) “What I do best/what I can offer is…

C) “What I’m looking for or would likesome help finding is…”

Designing Your 30 Second HELLO


1. To introduce myself and thebasis of these principles

2. To share some concepts fromNever Apply for a Job Again: Break theRules, Cut the Line, Beat the Rest to getyou thinking “on brand” for current andfuture career expansion

3. To give you a fun and light experience ofthe much deeper process of assessing andverbalizing your personal brand

4. To achieve life-by-PowerPoint!

Intentions of Today’s Presentation


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Darrel gurney designing product you

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