Danny Boice Mashery Business of API's (BAPI) Presentation
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From Average Joe to Super Hero in 1 Short Year Danny Boice Executive Director, New Media @DannyBoice [email protected]
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Transcript of Danny Boice Mashery Business of API's (BAPI) Presentation
From Average Joe to Super Hero in 1 Short Year
Danny BoiceExecutive Director, New Media
In the beginning…
Then something magic happened…
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And my super hero journey began…
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Educate Leadership…
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Educate Leadership…
•What are API’s, Web Services, Data, Content?•Not Reinventing the Wheel•Emerging Trends (Contests and Hack-A-Thons)•Enlist Expert Help
Sell The Value…
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Sell The Value…
•Revenue Generation•Cost Reduction•Extend Mission•Innovation Speed•Flood the Digital Market
Identify Your Audience…
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Identify Your Audience…
•Students•Weekend Hacker•Corporate Partner•College / University
Start small…
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Go big…
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Measure Your Success
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Example App
Exposing Data Can Be Like Exposing Yourself
•Avoid Cold Climate•Don’t Do It Around Minors•If You Charge – People May Not Pay
Thank You
