James Parton, Twilio, Mashery Business of APIs London 2012

CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012

Communication APIs in 15 mins (ish!)

James Parton Director of European Marketing, Twilio

@jamesparton

Tuesday, 6 November 12


Why should you care?

Data from Tomi Ahonen, May & September 2012




Data from Tomi Ahonen, May & September 2012

Telecommunications is a $1 trillion industry




5.9 billion people use SMS

x6

x3

x2.5 Data from Tomi Ahonen, May & September 2012





5.9 billion people use SMS

x6

x3

x2.5 Data from Tomi Ahonen, May & September 2012


x34,560 faster open rate

x5 open rate21% higher response rate

vs.


INTERNET


INTERNET

CopperTuesday, 6 November 12

INTERNET

Copper

Switching


INTERNET

Copper

Switching

WWW


Innovation

INTERNET

Copper

Switching

WWW


TELECOM


TELECOM

Copper

Switching


Copper

Switching



The Communications Landscape




Landline

Provide landlines (WiFi)




Landline


Mobile

Provide mobile lines(WiFi)




Landline


Mobile


Over The Top (OTT)

Use other peoples networks to deliver

their services(Digital Cuckoo!)




Landline


Mobile


Over The Top (OTT)



Cloud

Virtualize Telco capabilities in the cloud and directly

connect into networks




Landline


Mobile


Over The Top (OTT)



Cloud



Legacy




Landline


Mobile


Over The Top (OTT)



Cloud



Legacy Software



Why Software is Eating... Telecommunications

Andreessen photo: http://www.flickr.com/photos/36521958135@N01/2443764501


http://www.flickr.com/photos/36521958135@N01/2443764501




• Marc Andreessen was right about software eating the world, especially when it comes to Telecommunications...

- The innovation void is being filled by software companies, not Telco’s










• So why is it now all about Software?

- Software people think web first. This style of thinking is inherently open

- Software people think collaboratively - APIs, collaborative working, open source









• So why is it now all about Software?

- Software people think web first. This style of thinking is inherently open

- Software people think collaboratively - APIs, collaborative working, open source

- Software people think about building communities & ecosystems - DOers





Communication APIs



Communication APIs

Buy a number and have a working app in 5 minutesWatch this to see proof :)


http://www.youtube.com/watch?feature=player_detailpage&v=eap2oKus65c%23t=1877s

http://www.youtube.com/watch?feature=player_detailpage&v=eap2oKus65c%23t=1877s

TELECOM


TELECOM

Copper

Switching


TELECOM

Copper

Switching

twilio


Innovation

TELECOM

Copper

Switching

twilio



What can you build?Contact Centers Two-factor Auth

Call Tracking Click to Call WorkflowAutomation



...and the weird & wonderful

http://bumblephone.com http://ajaxthedog.comMichael Newman

TEDx UCLA


http://bumblephone.com/

http://bumblephone.com/

http://ajaxthedog.com/

http://ajaxthedog.com/

http://www.youtube.com/watch?feature=player_embedded&v=oxRpGQ5vTyU

http://www.youtube.com/watch?feature=player_embedded&v=oxRpGQ5vTyU


Recommend ReadingAlan Quaylehttp://www.alanquayle.com

Tomi Ahonenhttp://communities-dominate.blogs.com/brands/

Disruptive Wirelesshttp://disruptivewireless.blogspot.co.uk/

Martin Geddeshttp://www.martingeddes.com/

Telco 2.0http://www.telco2.net/blog/


http://www.alanquayle.com/

http://www.alanquayle.com/

http://communities-dominate.blogs.com/brands/

http://communities-dominate.blogs.com/brands/

http://disruptivewireless.blogspot.co.uk/

http://disruptivewireless.blogspot.co.uk/

http://www.martingeddes.com/

http://www.martingeddes.com/

http://www.telco2.net/blog/

http://www.telco2.net/blog/


Contact Info

@jamespartontwilio.com


James Parton, Twilio, Mashery Business of APIs London 2012

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Transcript of James Parton, Twilio, Mashery Business of APIs London 2012