Walter Russell's Home Study Course - Unit 5 - Lessons 17,18,19,20
Daniel Russell's DC Marketing Tech Talks presentation
29
Turning on the Lights with Market Research May 2 nd 2016
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Transcript of Daniel Russell's DC Marketing Tech Talks presentation
![Page 1: Daniel Russell's DC Marketing Tech Talks presentation](https://reader035.fdocuments.us/reader035/viewer/2022062903/58ed9b3c1a28ab282e8b472f/html5/thumbnails/1.jpg)
Turning on the Lights with Market
ResearchMay 2nd 2016
![Page 3: Daniel Russell's DC Marketing Tech Talks presentation](https://reader035.fdocuments.us/reader035/viewer/2022062903/58ed9b3c1a28ab282e8b472f/html5/thumbnails/3.jpg)
What is Qualtrics?
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Surveys
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Traditional Surveying
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Nontraditional Surveying
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What do I like about
Qualtrics?
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Mobile Friendly
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Engaging Question Types
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Survey Logic
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What don’t I like about
Qualtrics?
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Interface
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Refresh?
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Case Study #1
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Whirlpool’s Problem
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Active Visitor Surveying
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Product Development SurveyingClick on the part of the fridge where you store milk at home.
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Case Study #2
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Cabela’s Problem
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Receipt Surveys
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Case Study #3
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Invitation Homes’ Problem
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Surveying!
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Whirlpool• Increase in survey response rates and
actionable visual response dataCabela’s• Post-purchase data for in-store productsInvitation Homes
Results
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Alternatives