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CRANFIELD UNIVERSITY
OLAOSEBIKAN OSOBA
UPTAKE OF E-PROCUREMENT
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CRANFIELD UNIVERSITY
CRANFIELD SCHOOL OF MANAGEMENT
STRATEGIC MARKETING GROUP
MSc THESIS
Academic Year 2007/2008
O AOS A OSO A
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ABSTRACT
E-procurement has constantly received attention from organisations, industries, businesses and
government agencies, largely due to the benefits elaborated by analysts and organisations post-
adoption. However, by the early 21st
century the adoption rate of e-procurement suddenly slowed
down.
This backdrop presents the context this research which aims to investigate the declining adoption rate
of e-procurement. The investigation first identified the different types of e-procurement, capturing the
flaws and advantages thereof.
To address the aim of the study, the methodology adopted was a combination of an analysis of a case
study and in-depth interviews of professional procurement managers. Both approaches resulted in the
identification of the critical success factors of e-procurement as the primary objective; and the barriers
and challenges to the adoption of an e-procurement strategy as the secondary objectives.
Evaluating the findings at the end of the research, two major issues were emphasised in both the
interviews and case study analysis.
1. Selection of the best strategy for an organisation: This is a critical success factor which hasled to the failure of several organisations and ranks highly in discouraging organisations from
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ACKNOWLEDGEMENT
I would like to thank God for his guidance and blessing in completing this thesis.
There are several people who have supported me during the dissertation and I would like to
thank each of them for their contribution.
I would also like to thank my supervisor, Ian Crawford for his support and guidance
throughout the research.
I would like to give my gratitude to my family who gave me the courage and support to
overcome a lot of challenges A big thank you to my family: my brothers, sisters, Mum andDad and to Dee. I appreciate your support and care.
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Table of Contents
1 INTRODUCTION .................................................................................................. 11.1 BACKGROUND OF RESEARCH .................................................................... 11.2 OVERVIEW OF E-PROCURMENT ................................................................ 5
1.2.1
Value Chains .............................................................................................. 5
1.2.2 Procurement ................................................................................................ 71.3 PROBLEM DEFINITION ............................................................................... 101.4 OBJECTIVES .................................................................................................. 111.5 PURPOSE OF STUDY .................................................................................... 121.6 REPORT STRUCTURE .................................................................................. 121.7 CHAPTER SUMMARY .................................................................................. 13
2. LITERATURE REVIEW .................................................................................... 142.1 DIRECT AND INDIRECT MATERIAL......................................................... 142.2 EVOLUTION OF E-PROCUREMENT .......................................................... 152.3 ADOPTION OF TECHNOLOGIES ................................................................ 172.4 E-COMMERCE & PROCUREMENT ............................................................ 18
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3 RESEARCH METHODOLOGY ........................................................................ 383.1 INTRODUCTION ............................................................................................ 383.2 RATIONALE OF RESEARCH ....................................................................... 383.3 RESEARCH QUESTIONS .............................................................................. 393.4 RESEARCH DESIGN ..................................................................................... 39
3.4.1 Case Research Method ............................................................................. 413.4.2
MULTIPLE HOLISTIC CASE DESIGNS .............................................. 42
3.5 CASE SELECTION ......................................................................................... 43
3.5.1 Case Selection Criteria ............................................................................. 433.6 DATA COLLECTION ..................................................................................... 45
3.6.1 Multiple Sources of Evidence................................................................... 453.6.2 Triangulation ............................................................................................ 463.6.3 METHOD OF DATA COLLECTION ..................................................... 473.6.3.1 SECONDARY DATA .......................................................................... 473.6.3.2 PRIMARY DATA ................................................................................ 493.6.3.2.1 Interview Protocol ............................................................................. 523.6.3.2.2 The Critical Incidence Technique ..................................................... 52
3.7 DATA ANALYSIS .......................................................................................... 54
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5.5 MANAGERIAL IMPLICATIONS OF ADOPTING E-PROCUREMENT .... 775.6 LIMITATIONS ................................................................................................ 785.7 FURTHER RESEARCH .................................................................................. 78
REFRENCES ................................................................................................................ 79
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Table of Figures
Figure 1: Division of company spending ................................................................................... 1Figure 2: Value chain ................................................................................................................. 6Figure 3: Procurement process ................................................................................................... 8Figure 4: Traditional vs. Information technology system ........................................................ 10Figure 5: Structure of research ................................................................................................. 12Figure 6: Evolution of procurement ......................................................................................... 16Figure 7: EDI on a VAN network ............................................................................................ 21
Figure 8: Difference between EDI and internet........................................................................ 22Figure 9: Road map of research ................................................................................................ 40Figure 10: Case study selection process ................................................................................... 44Figure 11: Diagram of triangulation ......................................................................................... 46Figure 12: Establishment of interview questions and themes .................................................. 49Figure 13: CRQ-TQ-IQ mode .................................................................................................. 53Figure 14: Data collection overview ........................................................................................ 53Figure 15: Road map for the analysis and triangulation ........................................................... 61Figure 16: E-procurement matrix ............................................................................................. 63List of Tables
Table 1: 2004 forecast for e-procurement transaction ................................................................ 4Table 2: Stephens Inc. industry report (1999)...................................................................... 15T bl 3 Ch t i ti f i ti 17
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1 INTRODUCTION
The first section explains the background of the investigation, followed by a brief
overview of the value chain and its relationship with procurement. The next section will
define the problem of the topic, the third section outlines the objectives and purpose of
study. The fourth section describes the structure of the report. And the final section
summarizes the chapter.
1.1 BACKGROUND OF RESEARCH
The effect of procurement on the revenue or cost structure of organisations, has been
evident, as a result of the vast number of books on purchasing, supply chain
management and most importantly published articles (Kalakota and Robinson, 2001;
Chopra and Meindl, 2001; Ordanini and Rubera, 2008; Angeles and Nath, 2007).
Procurement has also been said to be one of the largest expenses of a firms cost
structure as it entails the activities of the buying and selling of goods and services
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In the past, procurement was paper based. Transfer of information, such as invoices,
quotations and receipts were all done manually on paper. The way companies handle
their purchasing expenses has evolved from being traditional to more relationship
oriented, which influenced the transition from operational procurement to strategic
procurement (Segev and Gebauer, 2001). According to Segev and Gebauer (2001),
operational procurement entailed buyer to seller relationships that were basically short-
term with single objectives, whilst the strategic procurement is based on relationships
that are focused on being long-term with multiple objectives.
Press releases from professional organisations such as SAP global and Oracle on
organisations making savings from being strategic in managing their expenses made
other organisations realise that there was a high potential for significant savings with
more effective management (Bartels et al., 2007). They became aware that there were
opportunities to achieve a sustainable competitive advantage, which comes from
operational effectiveness (doing what your competitors do, but better) or strategic
positioning (delivering unique value to customers by doing things differently than your
i (P t 2001) V W l (2005) l ith th t i bilit f
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an organisation by continuously investing in its people, machines and technology in
order to enhance customer relationship (Van Weele, 2005).
Electronic data interchange (EDI) is a technology that was first developed in the 1970s
by the automobile/transportation industry (Sheldon, 2001). It can be said to be a
computer application that has been used by purchasers to conduct business
electronically between organisations (Giunipero and Sawchuck, 2000). This led to the
increase in the awareness of other forms of technology to aid the value and supply
chain, such as Manufacturing Resource Planning (MRP) which was developed as a
standard system for calculating the quantities of components, subassemblies and
material required to carry out a production programme for complex products (Baily,
2005), Enterprise Resource Planning (ERP), is another technological system that
provides the transactional tracking and global visibility of information from any part
of a company and its supply chain that allows intelligent decisions to be made (Chopra
and Meindl, 2001).
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The promises and perceived benefits of these technologies improving the supply and
value chain process led some companies to invest in them (Attaran and Attaran, 2002).
Successful companies such as Dell made savings of $50 million within the first year of
implementation of such technologies and over 160% return on investment after a few
months of implementation. FedEx Corporation also reduced their purchasing cycle from
17-19 days to 2 days to process purchase requests after investing in similar technologies
(Attaran and Attaran, 2002; Giunipero and Sawchuck, 2000).
Forresters (2000) research predicted that electronically handled transactions also
known as e-procurement transactions, especially over the Internet would rise from a
staggering $600 billion in 2000 to over 6.8 trillion by 2004 (Translate to Success, 2005).
Table 1: 2004 forecast for e-procurement transaction
Country/Language 2002 2004 % e-commerce(2004)
United States $1,411.3 $3,189.0 47%
United Kingdom $83.2 $288.8 4.2%
A t li $36 9 $207 6 3%
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The Assessment of Excellence in Procurement (AEP) also acknowledged and estimated
in 2002 that spending $1.5 billion on e-procurement would deliver savings of $19.1
billion. At that rate, A.T. Kearney estimates global 500 companies could save $330
billion annually by capturing e-procurement's full potential(Plano, 2002).
Unfortunately the expected forecast of the diffusion rate of e-procurement initiatives
and growth of e-procurement transactions has not grown as rapidly as anticipated
(Davila et al., 2003; Translate to Success, 2005; Forrester Research, 2000).
1.2 OVERVIEW OF E-PROCURMENT
In order to provide a coherent overview of e-procurement, it is first necessary to explain
the relationship between value chain and procurement and how information technology
impacts the procurement process (E-procurement).
1.2.1 Value Chains
The value chain plays a very important role in any organisation, as it is the set of
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most important supporting activities in the value chain. Organisations continually strive
to make a positive impact on the primary and supporting activities at the most minimal
cost (Van Weele, 2005). According to Lysons (2000) primary activities involve the
physical movement of raw materials and finished products, production of goods and
services, marketing sales and subsequent services to outputs of the business unit, whilst
supporting activities are the activities that support primary activities and each other. It is
based on the double effect procurement and its relationship with all the activities of the
value chain that it has been chosen as the conceptual framework for this research.
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accurately, and respond more rapidly up and down the value chain (Attaran and
Attaran, 2002).
1.2.2 Procurement
Muffatto and Payaro (2004) defined procurement as the process that encompasses all
activities involved in purchasing or acquiring goods or services and the management of
the movement of purchased goods and services to the semi-finished products and
support material. These semi-products and support materials are the same as direct and
indirect materials respectively, which will be explained in detail in the following
chapter. In reference to processes of the value chain, researches have emphasised that
purchasing is one of the processes of the value chain that contributes to the goal of
reduction in cost of goods and services to the final consumer and improvement in the
value chain activities, which can be achieved by having strategic relationships between
buyers and suppliers (Chadwick and Rajagopal, 1995; Swaminathan and Tayur, 2003;
Neef, 2001).
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Fi 3 P t
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As there are different technologies that support the procurement process, so also are
manufacturing techniques that support the procurement process. Techniques such as just
in time (JIT) developed by the Japanese manufacturers and adopted by a large number
of organisations to eliminate waste in production and associated planning and
purchasing (Baily, 2005). Cross docking was another technique pioneered by Wal-
mart, which basically entailed the movement of goods that were not warehoused before
delivery, which implies that goods were delivered directly to the facility (Chopra and
Meindl, 2001).These techniques have evidently reduced the time consumed in tracking
physical documents, giving the purchasing managers of organisations more time to
strategise and most importantly reduced operational costs and improved management
control (Lamming and Cox, 1999; Roche, 2001). Roche (2001) also emphasised that,
for the procurement process to be fully technologically integrated, there must not be any
form of paper trail or print involved along the transaction process. The presence of
paper creates an avenue for human error, but with the help of spell checking functions
of these technologies and verification of locations by the re-confirmation of addresses
with postcodes, such errors will be avoided.
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Figure 4: Traditional vs. Information technology systemSource: Yen and Ng (2002)
1.3 PROBLEM DEFINITION
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Are organisations ignorant or afraid of the newly developed technologies, even
though some organisations adopt more than one type of e-procurement method
(Williams and Frolick, 2001)?
Are the characteristics of innovation applicable to e-procurement? Or have
organisations just accepted transaction costs as a permanent thorn in their
expenses and believe that money cannot be saved as long as the company wants
to continue to meet its corporate goals and objectives.
1.4 OBJECTIVES
In a bid to addressing the research question, the following objectives have been
developed, which will result in a proper understanding of why e-procurement has not
been adopted.
The objectives of the study are:
1. To identify the barriers and critical success factors to the adoption of these e-
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1.5 PURPOSE OF STUDY
Organisational purchases are divided into two categories, direct and indirect material.
Direct material is referred to as products bought from suppliers that are used to
assemble or produce products sold to a companys customer. Indirect materials are
products bought, but not sold to the companys customers, such as stationeries. Based
on the nature of this research, emphasis will be placed mainly on the procurement ofindirect materials. The difference between both materials will be elaborated in the
following chapter.
The selection of the indirect material is based solely on the fact that most organisations
use their e-procurement technology for more indirect goods than direct goods and
purchase entails more strategic making decisions in order to meet the ultimate goal of
reducing the cost of procurement. The research will be solely based on organisations
that utilise some form of e-procurement.
1 6 REPORT STRUCTURE
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1.7 CHAPTER SUMMARY
The first chapter has given the reader an overview of the topic, capturing the positive
and negative development of e-procurement, alongside some of their major concerns of
the initiative. This thesis will explain why organisations choose not to explore e-
procurement activities and the likely effect of these initiatives on organisations.
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2. LITERATURE REVIEW
This chapter provides an overview of the literature by understanding the different types
of e-procurement, the identified benefits of e-procurement, critical success factors and
barriers of adopting e-procurement. Before we explore the literature, value chain will be
explored and a brief overview of the difference between direct and indirect materials
will also be provided.
2.1 DIRECT AND INDIRECT MATERIAL
Procurement in the value chain basically entails the purchasing of raw materials,supplies and other consumable items as well as assets (Lysons, 2000). The
procurement function should be able to meet the material requirements related to
inbound and outbound logistics, and, often more importantly, related to operations
(Van Weele, 2005).
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furniture, forms, computers, janitorial light bulbs (Neef, 2001). Both have a
direct impact on direct and indirect procurement. The major benefits of
indirect procurement can only be achieved by exercising effective strategic
sourcing. We must also note that indirect procurement can be shifted to e-
marketplaces or outsourced procurement services using e-procurement
solutions (Quesada, 2004).
Table 2 highlights the differences between direct and indirect procurement, which
further justifies the scope of the research which is specifically focused on indirect
materials.
Table 2: Stephens Inc. industry report (1999)
Differences between direct and indirect materials
Direct materials Indirect materials
Use Production Maintenance, repair, andsupport operations
Accounting treatment Cost of goods sold General andadministrative
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Figure 6: Evolution of procurementSource: Segev and Gebauer (2001)
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It is on this basis that researchers have integrated technology and procurement to
address these challenges at minimal cost and time (Segev and Gebauer, 2001).
2.3 ADOPTION OF TECHNOLOGIES
Before we go further into procurement technologies, it would be of value to identify the
theory of adoption of innovation and how applicable it can be to the adoption of the e-
procurement, which will be explored during the research.
As stated by Everett and Shoemaker (Rogers, 1971) the adoption of an innovative idea
or initiative to be successfully adopted by social systems, is actually dependent on their
beliefs of the actual presence of certain characteristics of innovation. Though these
characteristics do not give the assurance of a successful adoption of an innovative idea,
their presence or absence will surely have an impact on the rate at which innovation is
adopted (Rogers, 1971). Table 3 gives a breakdown of these characteristics:
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Based on the exploratory research of the procurement technologies, these characteristics
will be used to either critique or commend the findings of the research.
2.4 E-COMMERCE & PROCUREMENT
The implication of the adoption of EDI is not as complicated as the diffusion of EDI to
online procurement, because when EDI was introduced, it was the only technology that
could link computers for the purpose of engaging e-commerce (Williams and Frolick,
2001). Lawrence et al. (1998) defined electronic commerce as the buying and selling
of information, products and services via computer networks today and in the future,
using any one of the myriad of networks that make up the internet. However Kalakota
and Whinston (1997) stated that electronic commerce had different definitions
depending on the perspective from which it was viewed:
Table 4: Electronic commerce from four perspectives
Perspective Description
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nature of the research will address the different tools or technologies of automating
business transactions between buyers and sellers.
The increase in the awareness of electronic procurement and its possible impact on the
supply and value chain; researchers have stated that it definitely will change the way
purchasing is done in the near future (Neef, 2001; Essig and Arnold, 2001). This has
definitely come to pass, for we have not only witnessed the introduction of various
technologies supporting procurement, but also witnessed some of the promised benefits
of these procurement technologies as they support the primary activities with indirect
materials on the value chain and the support of buying and selling of direct materials for
the supply chain with the presence of collaborative relationships (Eadie et al., 2007).
This is evident in the evolution of procurement in figure 6 and the decision making
section of procurement being strategic in nature, which justifies the identification and
interaction of potential and existing suppliers.
According to Quayle (2005), the development of coherent and integrated strategies can
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e-procurement tools and how they have influenced the development and improvement
of the procurement process. The technologies to be discussed are those that solely
support the sending and receiving of information and documents electronically.
Researchers have stated that electronic procurement has progressed through a number of
phases, but identified two major types of electronic procurement that support the
electronic transfer of information and documents, which could be done through the
electronic data interchange (EDI) technology and internet (Online procurement) (Davila
et al., 2003; Neef, 2001; Croom, 2000).
2.4.1 E-Procurement
Electronic data interchange (EDI) was established in the 1970s, but did not become
very popular until the early 1980s as shown in figure 6 alongside the implementation of
Enterprise Resource Planning (ERP) or Material Resource Planning (MRP) (Puschmann
and Alt, 2005; Hsieh and Lin, 2004). EDI is the technique based on agreed standards,
which enabled computers in different organisations to successfully send business or
information transactions from one to the other (Lysons, 2000). Lawrence et al. also
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Standards
The transmission of commercial messages between organisations, where both sender
and receiver must have a perfect understanding of what they are sending or receiving
(Lysons, 2000). The successful utilisation of EDI can only be possible by the use of
traditional client server technology, both buyer and seller having dedicated servers
solely for sending and receiving business documents in a standardized electronic format
as shown in figure 7 (Attaran and Attaran, 2002; Kalakota and Whinston, 1997; Hsieh
et al., 2002). The commonly used languages for data transmission via EDI are ANSI
X12, EANCOM or EDIFACT (Neef, 2001; Nurmilaakso, 2008). See figure 7.
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for information dissemination, and a medium for collaboration and interaction between
individuals and their computers without regard for geographic location(Leiner et al.,
1997).
As the internet evolved as an e-procurement gateway tool, it is quite similar to the
electronic data interchange (EDI) (Humphreys et al., 2006), but Lyson (2000) argued
that there was much more to it by defining the function of both EDI and the internet.
The internet (online procurement) addresses the business transaction function with the
aid of an internet browser to view online catalogues and place orders via email, whilst
the EDI initiative requires a dedicated client/server to communicate with its suppliers to
place orders (Lin and Hsieh, 2000; Attaran, 2001). With the internet a customer can
have access to suppliers with one connection; unlike EDI the customer needs a new
connection for every supplier. Figure 8 illustrates the differences between EDI and the
Internet when transferring information and documents between buyers/customer and
sellers/suppliers.
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Online procurement software: This enables buyers to purchase goods from
approved electronic catalogues in accordance to buying rules, while capturing
necessary purchasing data in the process. Dell and HP are examples of
organisations that use the internet for their procurement processes.
Internet auctions: These are events in which multiple buyers place bids to
acquire goods or services at an internet site. E-bay is an organisation that has
adopted internet auction as their business process. According to Kumar (2001),
there are two types of internet-auction:
Forward: Sellers post on the internet the goods they want to sell, after
which the buyers will bid for the service and goods.
Reverse: This is different from the forward auction; buyers post a
request for quotes and items they want to buy. Its function is to use
the low cost and ubiquity of the internet to create competitive
environments for online negotiations between buyers and multiple
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2.5 BENEFITS OF E-PROCUREMENT- EDI VS. INTERNET
The perceived benefits of e-procurement motivate the adoption rate of any e-
procurement tool, especially if they positively possess the characteristics of innovation
(Rogers, 1971). The goal of procurement is to ensure an uninterrupted flow of raw
materials and information at the most minimal cost, retaining or improving the same
quality of the final product and to have a quick response to changes in the market(Skjott-Larsen et al., 2003; Lambert et al., 1998a). The competency of people assigned
to dealing with the flow of such documents and the techniques employed to transmit
those documents can significantly affect the efficiency of the procurement system
(Hsieh et al., 2002). This makes e-procurement the gateway for meeting goals of
efficiency, effectiveness and increased control over the supply chain (Attaran andAttaran, 2002).
According to Parida et al. (2005) efficiency in e- procurement entails lower
procurement costs, faster cycle times, reduce maverick spending or unauthorised
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Relative advantage of cost
This being the characteristic that entails how better the technology is compared to theinitial initiative which was purely paper based in nature. Rather than incurring cost on
data entry, sending catalogues, invoices and quotations through post or mail, EDI
technology will send such documents or information over the value area network
(VAN) at little or no cost (Lamming and Cox, 1999; Hsieh and Lin, 2004). The Value
area network of EDI also reduces the cost of using the traditional paper means byelectronically transmitting transactions such as cash on delivery (COD), purchase order
draft, procurement cards and telephone ordering systems (Giunipero and Sawchuck,
2000; Williams and Frolick, 2001). The electronic transfer of such documents will also
result in a higher quality of information sent and received, for there will not be any form
of handwriting errors since there is little or no paper involved as earlier stated.
Relative advantage of time
The transfer of documents through EDI over the value added network takes just a few
seconds to transfer documents and shorter period of time to complete a standard
procurement process. Dell is an example of an organisation that reduced its average
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2.5.2 Internet-Online Procurement
Though the internet is an evolution of EDI, the benefits of procurement over the
internet are not only more robust compared to the benefits of EDI, but possess all the
critical characteristics of the adoption theory of innovation as stated in table 3,
compared to EDI that possesses only a few (Rogers, 1971).
The improvement of all EDI benefits and other benefits such as the ability to have
multiple buyers and sellers take part in a single transaction or transfer of information or
documents as earlier stated (marketplaces and reverse auctions) is the major difference
between both technologies. These benefits can be broken into three different categories
as shown in table 5 (Attaran 2002 and Yen 2002).
Table 5: Benefits of the internet
Strategic Opportunity Operational
Consolidation ofpurchases
Enhancement ofbrand image
Matching and trackingof orders
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leads to the supplier giving better discounts, service and bargaining power to the buyer
(Attaran, 2001; Hallisey, 1999), The size and easy access to the internet (Humphreys et
al., 2006), does not only accelerate the flow of information between buyers and sellers,
but gives users (buyers and sellers) a high probability of winning new businesses
(Attaran, 2001).
Opportunity benefitThis refers to more of the intangibles of the organisation. The size, accessibility and
ability to purchase from static and dynamic catalogues, gives users/organisations the
opportunity to enhance their brand image and corporate status. This is done by either
advertising or disseminating of information on their website or portal. The visibility of
both buyers and suppliers on the internet will result in them having the opportunity tounderstand each others products and businesses process, which can be used as a guide to
enhance and improve their seller/buyer relationship (Attaran, 2001). The internet not
owned by any particular organisation or person, gives small organisations the
opportunity to grow and transact business with large organisations at a minimal cost.
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According to Porters findings, he stated the following as advantages mainly to the
buyer:
o Suppliers now have a channel to reach the end users rather than relying on
a middleman
o Equal access to all suppliers
o Barriers to entry have been reduced; raising the bargaining power of
buyers over the suppliers (Porter, 2001).
It is based on such benefits that organisations such as Cisco have successfully adopted
online procurement, which is segmented into 3 different categories:
The online services that addresses customers issues
Manufacturing, supply and logistics functions among global network
partners
Employee connectivity from all over the world to service employees and
empower the most productive and committed workers (Hartman et al. 2000).
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2.6.1 Electronic Data Interchange (EDI)When new technologies are invented, the old ones are either discarded based on the its
perceived characteristics of innovation (Rogers, 1971).This is not the case with EDI and
the Internet, though the internet had more benefits compared to EDI as stated in the
previous section, EDI had an advantage when it was invented, for it was the only
technology available to transfer documents and information electronically when it was
established. The high set-up cost of the technology attracted only the blue chip
organisations that could afford the technology, whilst the small organisations could not
afford it (Williams and Frolick, 2001; Attaran, 2001). This further resulted in the
increase in the price of products and discouragement for new entrants (Kalakota and
Whinston, 1997). Mercedez Benz, Dell are example of organisations that explored EDI
technology. Based on the fact that only large organisations could afford it, there are just
over 300,000 organisations with the EDI technology (Neef, 2001). Found below are
some of the major flaws of adopting EDI.
Integration period
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Standardisation of EDI versions
The continuous upgrade of EDI has discouraged organisations from upgrading, based
on the tedious time and labour involved in training and limitations on their information
systems. This is a major flaw for, there are many versions of EDI and not all of them
are compatible. (Williams and Frolick, 2001; Kufahl, 2001)
2.6.2 Online Procurement
Advantages such as accessibility, low cost and others make the internet a unique means
of transferring information and data. The internet is a large network that makes itself
vulnerable to various disadvantages and possible mishaps of maintaining or running a
large network. Especially based on the fact that it is nobodys sole responsibility tomaintain the network as done with EDI, where the network is maintained by the owners
of value added network. This vulnerability results in the following:
Not as reliable as EDI: Based on the size and the different programmes
running simultaneously on the internet, information being sent sometimes
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2.7 CRITICAL SUCCESS FACTORS FOR E-PROCUREMENT
IMPLEMENTATION
A recent study by (Angeles and Nath, 2007) identified the critical success factors for the
implementation of e-procurement. The quality of the empirical study makes the
identified success factors a potential guide for e-procurement implementation. These
success factors were identified and extracted from different researchers:
For better understanding and clarity, the critical success factors of e-procurement can be
broken into three different categories (Angeles and Nath, 2007).
Category 1 - Supplier and contract management: This basically has to do with how the
sellers are handled or being treated.
Category 2 - End user behaviour and e-procurement businesses processes: This has todo with the buyers processes, equipments, and internal staff
Category 3 - Information and e-procurement infrastructure: Has to do with the
alignment of e-procurement solution with business needs and catalogue
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2.8 BARRIERS TO THE ADOPTION OF E-PROCUREMENT
This is applicable for the adoption of both types of e-procurement, since both execute
the standard procurement processes, although EDI is not as seamless as the Internet in
the handling of the procurement process. Both still share similar barriers to their
adoption.
Security and confidentiality of data that needs to be exchanged
electronically, based on the fact that it will be transmitted via a VAN or the
Internet that can be accessed by application hackers (Angeles and Nath,
2007; Yen and Ng, 2002; Saeed and Leitch, 2003; Saeed and Leitch, 2003).
Standardisation: This is a major barrier that companies, based on the fact that
there are so many incompatible models, organisations end up deliberating
and contemplating on what technology to adopt (Angeles and Nath, 2007). It
is akin to a buyer being in a dilemma to decide which technology to adopt
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Time and effort required to adopt an e-procurement discourages theconsideration of the integration process (Lamming and Cox, 1999).
2.9 CHALLENGES TO IMPLEMENTATION OF E-PROCUREMENT
Immaturity if suppliers
This is when suppliers are not ready for change when purchasers either adopt or upgrade
e-procurement (Hannon, 2001; Kyte and Miklovic, 2001). This is a challenge that is
always an issue for suppliers. It is based on improved services or obsolete technology,
but mainly based on competition. In order to gain this competitive advantage new
technologies are adopted, without giving the seller anytime to either purchase or
upgrade to the present technology to fit the buyers technology (Angeles and Nath,
2007).According to (Min and Galle, 2003), the small firms suffer the most when such
mishaps happen, for they mostly do not have a funds and technological personnel unit/
expertise to respond to the quick change of the buyers technology.
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Unplanned project cost during and after implementation
This is a very common challenge, for several expenses emerge during the installation
that was not planned or budgeted for (Rajkumar, 2001). Costs like maintenance cost can
run in to high figures, for they can easily be over looked, when the budget for the
project is been planned (Angeles and Nath, 2007). Administration cost, equipment
assets management and so much more that may not emerge until after the
commissioning of the implementation. Foreseeing all this expenses is areal challenge
and bother, as they can take various forms.
Difficulty of eliminating maverick spending
Van Welle (2005) claims that maverick spending, is a phenomenon which can be
observed in many large organisations where centrally negotiated contracts are only
used by the operating units to a small extent. This is not the case for it can be
experienced in any organisation as it involves the purchase of goods and services
without using a firms standard purchasing procedure and authorised vendors. It is a
challenge that has a direct impact not only on expenditure, but on data gathering of
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Researchers have emphasised that the presence of application service providers was
mainly beneficial for small and midsize organisations (Roche, 2001), while Van Weele
(2005) believes that the initiative is beneficial across board.
2.11 IMPLICATIONS OF WRONG INVESTMENT
This is any organisations worst nightmare as some organisations never recover from
making wrong investment. Investment in e-procurement technologies are expected to
offer the greatest long-run benefit to organisations through their application to the
supply chain (Davila et al., 2003)
This means that any adopted procurement technologies should have the ability to be
integrated with production related systems in the supply chain such as Materials
Requirement Systems (MRP) and bills of materials (Davila et al., 2003).
Such investments are not only quite costly in terms of value for money, but costly in the
following areas:
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3 RESEARCH METHODOLOGY
3.1 INTRODUCTION
This chapter presents a detailed overview of the rationale of the research and the
research design. It will capture the selection of the research design, the categories ofresearch design, case selection and the interviewee selection process. The presentation
of a data collection plan used to gather evidence and the analysis plan is also presented.
3.2 RATIONALE OF RESEARCH
The reduction of cost is of high importance in any organisations scheme of operations,
especially based on the fact that it has a direct effect on the revenue of the organisation.
It prompts organisations to continuously review the business processes and cost
incurred by cost centre in the organisation such as human resources, infrastructural
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technology play a vital role in the value chain concept as shown figure 2, which acts as
the supporting tool of an organisation.
3.3 RESEARCH QUESTIONS
Obtaining insight on the critical success factors of e-procurement in an organisation is
the primary aim of this research, but the research will also try to highlight the answers
to the following:
Identification of challenges faced by procurement mangers when adopting or re-
engineering an e-procurement tool and how these challenges can be addresses?
How can the full potential of e-procurement be best communicated to those
within an organisation and/or other parties within the value chain; IT managers,
human resources managers, and infrastructural managers?
Will there be a further decrease in the adoption of e-procurement? And why?
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research strategies with identified questions as shown in table 7. The different designs
are basically the different ways of collecting and analysing empirical evidence.
Table 7: Relevant situations for different research strategies
Strategy Form of research
question
Requires control
over behavioural
events
Focuses on
contemporary
eventsExperiment How, why Yes Yes
Survey Who, what, where,how many, howmuch
No Yes
Archival analysis Who, what, where,how many, how
much
No Yes/no
History How, why No No
Case study How, why No Yes
Cited from Yin (2003)Source: Cosmos Corporation
According to Yin (2003), a case study approach is most applicable when the research is
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As shown in figure 9, there are two types of analysis in this research, which will be the
analysis of the case study and interviews. But based on the nature of the research been
contemporary, the result of the case study analysis will be dependent on the literature
review, whilst the result of the interview analysis will be dependent on the case study
analysis. A conceptual framework will be created from the literature review that will be
used to extract the findings from the case study and interviews. This will be explained
further in the data analysis section.
3.4.1 Case Research Method
A case study is an empirical inquiry that:
Investigates a contemporary phenomenon with its real life context, especiallywhen
The boundaries between phenomenon and context are not clearly evident. (Yin,2003)
This type of analysis will emphasize the different sources and perceptions for us to have
a clearer picture and understanding of the role of e-procurement in organisations
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The selection of the best design for a research is very important, because it is based on
this selection that the data collection is addressed. Yin (2003) identified the single case
study (embedded or holistic) as an acceptable research approach to critically test an
existing theory, with a clear set of propositions and circumstances within which the
propositions are believed to be true and unique (Rowley, 2002; Yin, 2003). A single
case study can also be used to confirm, challenge or extend a given theory as related to a
clear set of propositions, which means it can actually be used to build theory. It can also
be the study of a typical case in the midst of various cases, which will enable the
researcher to capture all the circumstances, scenarios and conditions within the common
place of the case study.
3.4.2 Multiple Holistic Case Designs
This is usually a stronger approach than the single case approach, because it involves
the study of multiple cases, unlike the single case study approach that involves the
analysis of a single case. Though a single case study would suffice to describe the
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investigating different units of analysis, but quantitative in nature. It has a major
disadvantage of easily loosing focus of the main issue, based on its flexibility feature of
being able to simultaneously explore other units of analysis (Yin, 2003). It is on this
basis that the multiple holistic design has been selected so the researcher can restrict the
case selection strategy to a single unit of analysis.
3.5 CASE SELECTION
Based on Yins (2003) recommendation of having a modest number of cases, a table
was created to display the data from the individual cases. After which the analysis of the
table was used to draw cross-case conclusions, but in the event there was a large number
of cases, the crosscase analysis technique could integrate quantitative techniques
similar to other research synthesis or meta analyses (Yin 2003). Although this is not the
case in this research, for the number of cases to be selected for this research will be
three in number, which will be cross analysed with a tabulated framework as shown in
table 12. This framework will also be used to analyse primary data for this research.
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Figure 10: Case study selection process
Step one: Key words selection for database:
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In order to increase the validity and reliability of the selected cases, the
researcher ensured that all the selected cases were written between 2001 and
2006, for it was within this period that the awareness and evolution of e-
procurement was at its highest (Segev and Gebauer, 2001; Davila et al., 2003).
Cases later than 1999 would be biased towards the initial e-procurement
technology, which was the electronic data interchange (EDI), for then it was the
only technology used to transfer information and business documents.
This resulted in the selection of the three cases that were used for the case study
approach.
3.6 DATA COLLECTION
When the multi source evidence is mentioned, the first thing that comes to mind is the
validity and reliability of the evidence, for if either of these goals are met, the case study
research will not be relevant or considered as a good research of study. There are six
commonly used sources of evidence for conducting a case study research, which are
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same result, which is justified by the fact that the same framework is used for the
analysis of both case studies and interviews.
3.6.3 METHOD OF DATA COLLECTION
In view of the qualitative and exploratory nature of the research, this section explains
how the different sources of evidence are collected. It will be based mainly on the
primary data validating the secondary sources of information. But we must note as
earlier stated, that the primary data could not be established without the secondary
sources of evidence, which will be explained in more detail below.
3.6.3.1 Secondary Data
This can be said to be data that already exists and was originally collected for another
purpose and not the purpose of a new research (McGivern, 2006). Also known as desk
research, as it can also be done from a desk. According to McGivern (2006) secondary
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Table 9: Different secondary data collection method
Sources of
evidence
Strengths Weaknesses Match research
Documentation Stable-can bereviewed repeatedly
Unobtrusive-notcreated as a result ofthe case study
Exact-contains exactnames, references, anddetails of an event
Broad coverage-longspan of time, manyevents, and manysettings
Retrievability-canbe low
Biased selectivity,if collection isincomplete
Reporting bias-reflects (unknown)bias of author
Access-may bedeliberatelyblocked
Archival
records
Same as above for
documentation Precise and
quantitative
Same as above for
documentation Accessibility due
to privacy reasons Adapted from Yin (2003): Six sources of Evidence: Strength and Weaknesses
We have established that apart from our literature review, our secondary data will be
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data was also used during the data analysis and other parts of the research when the
need arose.
Secondary sources of data
Figure 12: Establishment of interview questions and themesSource: Author
Figure 12 illustrates how the research questions and themes for the framework were
established from the two categories of secondary data. The overlap is the point where
both categories have similar themes and research variables. See Appendix 4 for the
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They are also in a good position to add value to the research by helping the researcher
gain access to other subjects who might otherwise be unavailable, which could be
informed through academic material or contacts for further enquiries (Gorman &
Clayton, 1997). An example was a document capturing a very interesting framework
that could not be found online or any library, but was available only in the book shop of
a key informant. The key informants are:
Table 11: Selected key informants
Key informants Category Organisation
Industry experts
(professionals)
A Procurement consultant (member of CIPS)
Industry experts
(professionals)
A Chartered Institute of purchasing and supply
(CIPS)Application service
providers
B Oracle
Academic C Cranfield University
Though semi-structured interview has its disadvantages of loss of standardisation,
comparability of respondents and probability of the interviewer being biased, its
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Table 12: Summary of literature review findings
Critical Success factors Data Analysis and frequency of Case Study
Selected case
1
Selected case
2
Selected case
3
Selection of strategy thatbest fits your organisation
and its processes
Selection and reduction ofsuppliers
Barriers of Adoption
Change management
Encourage users
Communicationof benefits
Finding suppliers ready touse technology
Security of transactions
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3.7.3 Research Methodology Evaluation
The research has suggested and used several types and techniques of research in an
event to achieve a quality piece of work.
In order to test the quality of the research, Yin (Yin, 2003) advised that four tests be
done on the quality of any empirical research, which are:
1. Construct validity
2. Internal validity
3. External validity
4. Reliability
Construct validity
The researcher has ensured that there were multiple sources of evidence to conduct the
research and the presence of key informants to validate the secondary data as the
primary source of evidence in the research (Yin). The chain of evidence was also
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Table 14: Literature and case study findings (Framework used to analyse
interviews)
Themes Secondary findings (similar) Case study findings
Critical Success
factors
Selection of e-procurementstrategy that best fits theorganisation and its processes
Beneficiaries
Involvement of Software provider& Process developer
Reduction of Maverick spending
Appointment of champion Any initial e-procurement systemDedicated project Team Duration of integration and
change of technology
Evidence of improvement Any initial failures ofimplementation and softwareprovider
Measurable targets Any change in the organisationsprocess
Reduction of suppliers andstrategic selection of suppliers
Effect in Staff (Internal users)
Allocated sufficient resources andtraining
Garnering executive sport
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4.3 ANALYSIS AND DISCUSSION
The analysis and discussion of the findings from all sources of evidence was
simultaneously discussed because of the nature of the research design as shown in
figure 15, which shows the analysis and triangulation of all the sources of evidence.
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4.4 RESEARCH OBJECTIVES
4.4.1 OBJECTIVE 1
Identify the barriers and critical success factors to the adoption e-procurement
Found below are the critical success factors
Selection of an e-procurement tool
All sources of evidence collated, state that the selection of the most adequate e-
procurement tool is based on the organisations business processes and strategy. This
implies that before an organisation decides to adopt an e-procurement initiative, a
review of the companys goals, purchasing strategy and processes is required. Not all
organisations have the expertise to actually conduct an honest and full evaluation of its
strategy and processes, so application service providers such as Oracle, SAP and other
professional can be invited to conduct these full evaluations of an organisation, thereby
identifying the organisations core competences and making recommendations or
moulding the best fit e-procurement technology for the organisation. This is a key
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Figure 16:E-procurement matrixAdapted from the Chartered Institute of Purchase and Supply (CIPS 2000)
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5. Ensure that the initiative is used and measurable targets are met.
Involvement of Internal and external users
The people who play various roles within the system other than purchasing are referred
to as the stakeholders. These users could be customers, buyers and suppliers inside the
organisation. The fact that these users (i.e., staff members making online purchases)
can make or break the e-procurement process by creating a high back log of work as aresult of sticking to the status quo (Saryeddine, 2004), makes the building of the e-
procurement tool their responsibility by suggesting the user requirement and using the
procurement tool themselves. The early involvement of the stakeholders in the
implementation process with the application service providers will make them more
comfortable with the tool and ensure that their needs are addressed accordingly(Rajkumar, 2001). Interviewees expressed the views by stating that organisations should
not hesitate to spend a lot of money on initiatives such as road shows and incentives for
being part of implementation exercises of online interactive training sessions and 24
hour call centres as an awareness and encouragement to use the system. This basically
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where they are based
changing their job functions
The proper execution of change management could solve maverick spending to a large
extent. An interviewee stated that some organisations enforced compliance by putting a
policy in place that if any item be purchased outside the portal, the staff would be
liable to pay for the item. Though the reality of adopting an e-procurement tool is to
ease processes and save cost, the retrenchment of staff or the redeployment of staff to
other units of the organisation will be inevitable.
o Getting suppliers/sellers to use the tool: this would be a reverse if the
buyer could understand what would be bad for the seller, then both
parties could work happily together, by understanding the following:
How will it affect the suppliers business/process
Would it make their process simpler or more complex
Would it have an effect on cost by the purchasing of new
computers or software?
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Kheng and Al-hawamdeh (2002) showing that 60% of the respondents were of the
impression that there were better technologies than e-procurement, which was their
basis for not adopting the initiative. This issue puts senior management to drive the
initiative to the fullest once they have the necessary support. If an organisation intends
to successfully change the mindset or cultural indifference of any staff before the
implementation of e-procurement, the senior management mostly plays a major role in
driving the initiative.
Finding and cajoling suppliers to change their technology
This is an aspect that organisations sometimes find very difficult, especially when the
organisation is a small medium sized company, with not many transactions and little or
no buyer power over the supplier. But if the company is a blue chip company that deals
with high valued transactions and many competitive suppliers, it would be much easier.
Once the seller agrees to change technology, certain implications will surely follow,
which again is dependent on the organisations business case of the technology. A
respondent stated that it mostly has a negative effect on the supplier having to purchase
another technology to continue business with the purchaser. The supplier will definitely
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Technological infrastructure and systems
This is a barrier that encompasses three barriers of technology. The first barrier, isbasically directed at organisations that do not have the technology to execute or carry
out e-procurement (Wong, C. and Sloan, B., 2004) , which would have been as a result
of the purchasing power of the buyer to change technology without prompting the
seller. The second has to do with affordability of the technology (Hawking et al., 2004).
An organisation not been able to afford the infrastructure and software. Thirdly, anorganisation may not have trained personnel to operate the e-procurement tool. (Davila
et al., 2003; Hawking et al., 2004). Interviewees expressed that all these factors should
be considered before the implementation of the e-procurement or else the proposed
benefits and investment will be a waste of time and money.
4.4.2 OBJECTIVE 2
Identify the challenges to the implementation of e-procurement.
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learn the basics of new systems. The unwillingness to use the procurement system then
results in the usage of easier and continuous utilisation of obsolete technologies(Angeles and Nath, 2007), which will defeat the whole essence and value of the new
initiative. Organisations have started to combat this unwillingness attitude by involving
the potential users from the very beginning of the implementation stage, so they can get
comfortable with it before it actually goes online to handle real time transactions and
coming up with initiatives that will encourage the utilisation of the systems. Such asdesktop interactive training programs, which when completed, staff can get prices as a
motivation for others to use the systems.
Unplanned project cost during and after implementation
According to an interviewee It is an on going challenge that involves the emergenceof adhoc expenses during and after the implementation of the e-procurement strategy.
These hidden costs could exceed licensing costs by five or ten times (Angeles and
Nath, 2007). Other organisations state that it is an opportunity to exploit, because such
expenses never occur until the commencement of the implementation process. Though
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Reduction in transactional cost of the procurement process
Reduction in maverick spending
Reduction in administrative cost
Improvement in client/supplier satisfaction
Improved transparency and accountability in the procurement process
Reduction in advertising cost
Improved contract compliance
Improved responsiveness to changes in customer demand
Enhanced market data
Increased accuracy of production capacity
Gaining competitive advantage
4.5 CHAPTER SUMMARY
The chapter has succeeded in not only analysing secondary source of data, but
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Garnering executive support
5.2 BARRIERS TO THE ADOPTION
The identified barriers are all valid in recent times, but the most important barrier that
was emphasised by the interviewees was the dealing with change management. This
was the most important because it encompasses a number of variables. If this barrier
alone can be addressed by a substantial degree, the other barriers can easily be
addressed. .
Finding suppliers ready to use technology and cajoling large suppliers to change
the technology
Company culture and support of senior management
Security of transactions
Technological infrastructure and systems
5 3 CHALLENGES TO IMPLEMENTATION
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5.5 MANAGERIAL IMPLICATIONS OF ADOPTING E-PROCUREMENT
Findings of the research should give new ideas and value of e-procurement. The full
adoption of an organisations e-procurement strategy by its stakeholders is the actual
determinant of the success of the implementation strategy. For it is only when the
system is used will that the full benefits be achieved.
Before recommending actions to take in order to encourage the full usage of a
technology, it is important that the following be ensured; 1) an evaluation of the
organisations procurement process and technological systems, 2) Consideration of the
characteristics of innovation, 3) Communication of innovation.
Evaluation of process by consultants
This should be done before the implementation of the initiative, for it is based on this
evaluation which should be done by professionals and not in house staff, that the
required or recommended e-procurement tool can be chosen. The evaluations by
professionals like Oracle or Ariba have a positive effect for they are capable of building
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Communication of innovation
How the users perceive the technology is also an important task, though managementare the major drivers of such initiatives, the strategy the switching over from the old to
the new technology is vital. The best way to avoiding this issue is by continuously
communicating the benefits and involving all users from the beginning of the process,
so they are involved from the beginning of the process to the actual implementation.
This can be done in creative ways, both within and outside the boundaries of theorganisation. That way they will not encounter or notice the drastic change that could
discourage the usage of the e-procurement tool.
5.6 LIMITATIONS
Diversity of cases
The selected cases were mostly in the services industry. Analysing cases from different
industries would have given a wider relevance. This would have resulted in comparing
and contrasting processes and strategies form different industries, which would have
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N INTERVIEWEE TQ and IQ CRITERIA
TQ Identify the critical success factors
10 A,B,C When you come across organisations that have either re-engineered existing procurement systems in a significantway or adopted entirely new processes. What factorsmotivated these decisions?
Must do
11 A,B, C In what way, if at all does a change in e-procurementprocesses impact on other business processes, within theorganisation?
Must do
12 A,B,C If they do which ones and how? Can do
13 A,B,C What roles, if any do the different levels of managementplay in the adoption of e-procurement in anorganisation? E.g (Top management (board), Middlemanagement (SM, strategic role) and managers(operational role)?
Can do
14 B How can users (end users, internal staff) be encouragedto utilise the e-procurement systems, rather than
traditional means of procurement (paper based)?
Must to
15 A,B,C Is there compatibility between initial technologies suchas EDI and e-procurement technologies?
Must do
16 A,B If not, why? Must do
17 B In respect to the reliability and security of VAN (transferthrough EDI) and the popular usage and migration oforganisations to XML language via the internet totransferring data what do you feel will be the future of
Must do
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Appendix 2- Procurement process
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Appendix 3- Value chain
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MSc Thesis Osoba Olaosebikan 90
Appendix 4- Analysis of cases and framework
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MSc Thesis Osoba Olaosebikan 91
Appendix 5- Summary of Interviews with established framework
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Appendix 6- E-procurement tools and procurement process