Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile...

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Transcript of Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile...

Page 1: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.
Page 2: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.

“The unique opportunities with mobile data”

Page 3: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.

“The unique opportunities with mobile data”

Page 4: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.

“The unique opportunities with mobile data”

Page 5: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.

“The unique opportunities with mobile data”

Longevity Location Lifestyle

Page 6: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.

“The unique opportunities with mobile data”

Longevity Location Lifestyle

Page 7: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.

6.3x more effective at start of user journey4.8x more valuable users with video primingdistribute these for you

“The unique opportunities with mobile data”

Page 8: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.

The mobile consumer

£

Page 9: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.

“The unique opportunities with mobile data”

Longevity Location Lifestyle

Page 10: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.

17.6% 85

8.4% 128

4.2%

149

3.7% 185

3.1% 67

3.0% 133

The mobile consumer

Page 11: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.

The mobile consumer

Page 12: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.

The mobile consumer

Page 13: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.

“The unique opportunities with mobile data”

Longevity Location Lifestyle

Page 14: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.

The fickle, mobile consumer

Page 15: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.

The fickle, mobile consumer

Page 16: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.

The responsive, fickle, mobile consumer

Page 17: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.

The realm of the mobile consumer

Page 18: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.

“The unique opportunities with mobile data”

Longevity Location Lifestyle