Dairy Marketing Dr. Roger Ginder Econ 338 Fall 2009 Lecture # 8.
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Dairy Marketing Dr. Roger Ginder Econ 338 Fall 2009 Lecture # 8
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Source: Federal Milk Market Administrator Central, Marketing Service Bulletin, August 2005.
Transcript of Dairy Marketing Dr. Roger Ginder Econ 338 Fall 2009 Lecture # 8.
Dairy Marketing
Dr. Roger GinderEcon 338Fall 2009
Lecture # 8
U.S. Per Capita Consumption of Fluid Milk & Cream
180
190
200
210
220
230
240
250
Pou
nds
Source: Agricultural Statistics, NASS, USDA
Source: Federal Milk Market Administrator Central, Marketing Service Bulletin, August 2005.
Source: Federal Milk Market Administrator Central, Marketing Service Bulletin, August 2005.
Source: Federal Milk Market Administrator Central, Marketing Service Bulletin, August 2005.
All CheesePer Capita Consumption
0
5
10
15
20
25
30
75 77 79 81 83 85 87 89 91 93 95 97 99 '01 '03 '05 '07
Lbs
. Per
Cap
ita
Source: Livestock, Dairy and Poultry Outlook, ERS, USDA, July, 2003
American Type CheesePer Capita Consumption
0
2
4
6
8
10
12
14
75 77 79 81 83 85 87 89 91 93 95 97 99 '01 '03 '05 '07
Lbs
. Per
Cap
ita
Source: Livestock, Dairy and Poultry Outlook, ERS, USDA, May, 2003
Italian Type CheesePer Capita Consumption
0
2
4
6
8
10
12
14
16
75 77 79 81 83 85 87 89 91 93 95 97 99 '01 '03 '05 '07
Lbs
. Per
Cap
ita
Source: Livestock, Dairy and Poultry Outlook, ERS, USDA, July, 2003
Per Capita Cheese Consumption
23.7
28.4 31.2 31.432.47 32.67
0
5
10
15
20
25
30
35
Poun
ds o
f Che
ese
Con
sum
ed
1988 1998 2004 2005 2006 2007
Per Capita Cheese Consumption
0
5
10
15
20
25
30
35
1950 1960 1970 1980 1990 2000 2005 2006 2007
Poun
ds C
onsu
med
Ann
ually All Other Cheese
American Styles
Source: Livestock, Dairy & Poultry Outlook, ERS, USDA, 2008.
Source: Federal Milk Market Administrator Central, Marketing Service Bulletin, August 2005.
Source: Federal Milk Market Administrator Central, Marketing Service Bulletin, August 2005.
USDA, Federal Milk Marketing Administrator, Tulsa, 6/2005
0
5
10
15
20
25
30
35
40
45
50
% o
f U.S
. Che
ese
Pro
duct
ion
West
Atlantic
East North Central
West North Central
South Central
Regional Cheese Production as a Percent of Total U.S. Production
Source: Federal Milk Market Administrator, Tulsa, April, 2004
U.S. Per Capita Consumption of Selected Dairy Products
0
5
10
15
20
25
30
35
85 87 89 91 93 95 97 99 '01 '03 '05 '07
Pou
nds
Butter Cheese Ice Cream
Source: Agricultural Statistics, NASS, USDA
0
5
10
15
20
25
30
35
40
45
50
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
% o
f U.S
. But
ter P
rodu
ctio
n
West
Atlantic
East North Central
West North Central
South Central
Regional Butter Production as a Percent of Total U.S. Production
Source: Federal Milk Market Administrator, Tulsa, April, 2005
U.S. Per Capita Consumption of Selected Dairy Products
0.00.51.01.52.02.53.03.54.04.55.0
Pou
nds
Evaporated Milk Dry Whole Milk Non-Fat Dry Milk
Source: Agricultural Statistics, NASS, USDA
Source: Fereral Milk Market Administrator, Tulsa, Apr, 2008
0
10
20
30
40
50
60
70
80
90
% o
f U.S
. NFD
M P
rodu
ctio
n
West
Atlantic
East North Central
West North Central
South Central
Regional Nonfat Dry Milk Production as a Percent of Total U.S. Production
Source: Federal Milk Market Administrator, Tulsa, April, 2002
Source: Fereral Milk Market Administrator, Tulsa, Apr, 2008
CONSUMER TRENDS(ETHNICITY)
• U.S. population will be nearly 50% non white by year 2050 2000 2050
White 72% 53%Hispanic 11% 25%African American 12% 14%Asian 4% 8%Native American 1% 1%
•Trend will be led by an increase in Hispanic population of more than 125%
-2.0
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
18.0
70 72 74 76 78 80 82 84 86 88 90 92 94 96 98 '00 '02 '04 '06 '08
Bill
ions
of l
bs.
Source: ERS data, USDA Net Removals, Milk Equivalent-Milkfat Basis, 8/23/05
CCC Net Removals(milk equivalent, milkfat basis)
