Dairy Market Egypt - PILLARS Dairy Market Egypt Overview Pillars consultancy info@pillars-eg.com . 2

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Transcript of Dairy Market Egypt - PILLARS Dairy Market Egypt Overview Pillars consultancy info@pillars-eg.com . 2

  • Dairy Market Egypt

    Overview

    Pillars consultancy www.PILLARS-EG.COM

    info@pillars-eg.com

    http://www.pillars-eg.com/ http://www.pillars-eg.com/ http://www.pillars-eg.com/

  • 2

    Dairy Market review

    • Dairy Food Processors Based on IMC Classification (1/3) • Dairy Food Processors Market Size • Dairy Food Processors • Milk Market Share Major Cheese/Milk Producers

    Best Cheese (President)

    • (Teama/Teama Milk) • Beyti • ENJOY • Green Land - (Americana) • Juhayna • Sakr Group • ICFI • Dairy Producers Nestlé • Dairy Producers Dina Farms • Faragalla • Labanita Seclam (Mansour Group) • Arab Dairy

    Cheese Producers – Regional Presence MENA • Kraft Foods • Danone • Bel Group • Lactalis • Nestle (Middle East) • Unilever • Americana

    Table of contents

  • 3

    Bel President Teama Nestle

    Unilever Lactalis Beyti Juhiana

    ICFI Americana Faraglla Sakr

    Arab Dairy

    Table of Contents :

    Dairy Processors - Egypt

  • Best Cheese Best Cheese Bel Egypt Mashreq

    Arab Dairy Faragalla ICFI Brego

    Sakr Riyada Halayeb Green Fields

    Royal Land Khoshala Dimo Labanita

    Green Land Juhaina El-Misrieen Kraft Foods

    Royal Pack

    Domti

    Beyti

    Happy Land

  • Company Key Facts Comments

    • Categories: Spoonable & Drinkable Yoghurt, Milk, flavored Milk, Rayeb, Cheese, Juices, Others i.e Whipping cream

    • Size of Yoghurt Business: 24.600 Tons (Sept-Aug 2010) • MS: 26.2 % (Aug 2010YTD)

    •Categories: Spoonable & Drinkable Yoghurt, RTE, Cheese • Size of Yoghurt Business: 10.500 Tons (Sept 09 -Aug 2010) • Market Share: 15.1 % (Aug 2010YTD)

    •Categories: Spoonable & Drinkable Yoghurt • Size of Yoghurt Business: 9,800 Tons (Sept-Aug 2010) • Market Share: 12.4 % (Aug 2010YTD)

    • Categories: Spoonable & Drinkable Yoghurt, Milk, Flavored Milk, Rayeb, Cheese, Juices • Marai Launch in Egypt: Yoghurt and Rayeb • Size of Yoghurt Business: 3.500 Tons (Sept-Aug 2010) • Market Share: 4.8% (Aug 2010YTD)

    •Categories: Spoonable Yoghurt, Plain & Flavored Milk, Juices • Size of Yoghurt Business: 2,743 Tons (Sept-Aug 2010) • Market Share: 3.2 % (Aug 2010YTD)

    •Categories: Yoghurt, Rayeb, Milk, Cheese • Size of Yoghurt Business: 2,340 Tons (Sept-Aug 2010) • Market Share: 2.5 % (Aug 2010YTD)

    http://images.google.com.eg/imgres?imgurl=http://www.qutip.com/images/beyti.gif&imgrefurl=http://www.qutip.com/clients.htm&h=280&w=444&sz=14&hl=en&start=8&tbnid=YxKds3yNMB2xMM:&tbnh=80&tbnw=127&prev=/images?q=beyti&svnum=10&hl=en&lr=

  • 6

    Company

    Leading products

    (*=export product)

    Main export

    locations

    Output

    2003*

    No. of

    Staff

    Juhayna UHT Milk* Yoghurt Drinking Yoghurt Juice*

    USA, Italy, Germany, Switzerland, Netherlands Jordan, Libya Mauritania

    180000

    750

    Greenland

    (Americana

    Group)

    Feta Cheese* Domiati Cheese* Hard Cheese* Processed Cheese* UHT Milk* Juice*

    USA UK, Greece, Netherlands Saudi Arabia, Kuwait, UAE, Libya, (plus 15 other Arab countries)

    144000 600

    Domty

    (Candia)

    Feta Cheese* Domiati Cheese* Mozzarella* Processed Cheese Drinking Yoghurt UHT Milk* Juice*

    Qatar, Bahrain, Saudi Arabia, UAE France, Italy, Switzerland, Germany, Sweden, Canada, USA

    72000

    300

    Enjoy Set Yoghurt Drinking Yoghurt UHT Milk*

    Juice* USA, UK, Netherlands, Sweden, Italy, Libya, Lebanon, Palestine

    60000

    250

    Nestle Ice cream Set Yoghurt Drinking Dry blends* Baby foods*

    Ethiopia, Sudan

    60000 250

    Nestle

    Ice cream

    Set Yoghurt Drinking Dry blends* Baby foods*

    Ethiopia, Sudan

    60000 250

    Siclam

    Set Yoghurt Drinking Yoghurt Feta Cheese* Domiati Cheese* Hard Cheese* Processed Cheese* UHT Milk* Juice*

    Italy, Netherlands Jordan, Lebanon, Palestine, Kuwait, Saudi Arabia

    60000 250

    Faragallah Processed Cheese* UHT Milk* Juice* USA, Canada

    Europe Australia, New Zealand Jordan, Saudi Arabia, Morocco,GCC, Libya Other Africa

    54000 200

    Dairy Food Processors

    Based on IMC Classification (1/3)

    * equivalent fresh milk input in tons

    Company

    Leading products

    (*=export product)

    Main export

    locations

    Output

    2003*

    No. of

    Staff

    Arab Dairy

    (Lactalise)

    Feta Cheese* Domiati Cheese* Hard Cheese* Processed Cheese*

    Iraq, Libya, Saudi Arabia, Kuwait, UAE, Qatar, Bahrain, Oman, Jordan, Yemen

    36000 200

    El Misrieen Set Yoghurt Drinking Yoghurt Feta Cheese* Domiati Cheese* Juice*

    Saudi Arabia, Kuwait, UAE, Qatar, Bahrain, Oman, Libya, Jordan

    180000 200

    Katilo Yoghurt Feta Cheese* Domiati Cheese* Hard Cheese* Processed Cheese*

    Saudi Arabia, Jordan, Kuwait, UAE, Qatar, Bahrain, Oman USA

    180000 200

    Edafco (Viva) UHT Milk* Juice*

    Libya Germany, Italy, Sweden, Austria, UK Mauritius USA

    180000

    200

    IGI Interagro

    (ex Dallah)

    Set Yoghurt Drinking Yoghurt UHT Milk*

    180000

    200

    Misr Milk &Food

    Company

    Set Yoghurt Feta Cheese Domiati Cheese Hard Cheese Processed Cheese* Pasteurised milk UHT Milk

    Saudi Arabia, Jordan, Iraq, Kuwait, UAE, Qatar, Bahrain, Oman

    180000 200

    Oburland Feta Cheese Domiati Cheese Processed Cheese* Emulsifiers/stabiliz ers

    Libya 180000 200

    Egyptian Danish

    (Iceman)

    Ice Cream* Ice lollys

    50 200

    Hawaii Ice Cream* 50 200

    Total 782200

  • 7

    Dairy Food Processors

    Market Size

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    1000

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    M A

    Y 0

    7

    JU N

    0 7

    JU L

    0 7

    A U

    G 0

    7

    S E

    P 0

    7

    O C

    T 0

    7

    N O

    V 0

    7

    D E

    C 0

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    JA N

    0 8

    F E

    B 0

    8

    M A

    R 0

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    A P

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    M A

    Y 0

    8

    JU N

    0 8

    JU L

    0 8

    A U

    G 0

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    S E

    P 0

    8

    O C

    T 0

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    N O

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    8

    D E

    C 0

    8

    JA N

    0 9

    F E

    B 0

    9

    M A

    R 0

    9

    A P

    R 0

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    M A

    Y 0

    9

    JU N

    0 9

    JU L

    0 9

    A U

    G 0

    9

    S E

    P 0

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    O C

    T 0

    9

    N O

    V 0

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    D E

    C 0

    9

    JA N

    1 0

    F E

    B 1

    0

    M A

    R 1

    0

    A P

    R 1

    0

    M A

    Y 1

    0

    JU N

    1 0

    JU L

    1 0

    A U

    G 1

    0

    V a

    lu e

    V o

    lu m

    e

    GRPs Sales Volume 1000 KGS/LTR Sales Value 1000000 LE

     2010 showing accelerated growth VOL + VAL Increased GRPs in 2010 contributed to growth.

    MARKET SIZE MAT AUG 2010: 77 K T

    GROWTH +30% VOL YTD

    2007 vs. 2006: Volume +12% Value +18%

    2008 vs. 2007: Volume+5% Value +25%

    2009 vs. 2008: Volume +6% Value +21%

    YTD 10 vs. 09: Volume +30% Value +29%

  • 8

    Dairy Food Processors

  • Milk Market Share

    Major Cheese/Milk Producers

    Danone

    8%

    Juhayna

    27%

    Beyti

    4%

    Enjoy

    9%

    Labanita

    3%

    Lactalis

    8%

    Nestle

    15%

    Faragello

    1%

    Arab Diary

    Co.

    6%

    Americana

    10%

    Domty

    4%

    Misr October

    3% Bel

    2%

    Processed Cheese

    Others

    39%

    Americana

    27%

    Arab Diary

    Co.

    12%

    Domty

    10%

    Misr October

    7%

    Juhayna

    5%

    White Cheese

    Juhayna

    47%

    Enjoy

    29%

    Beyti

    10%

    Labanita

    8%

    Others

    5%

    Faragello

    1%

    Milk

    Juhayna

    69%

    Enjoy

    12%

    Faragello

    10%

    Beyti

    6%

    Others

    3%

    Flavored Milk

    Juhayna

    81%

    Labanita

    15%

    Nestle

    4%

    Rayeb

    0%

    Juhayna

    36%

    Danone

    34%

    Nestle

    12%

    Lactalis

    9%