Daimler Ag, Trucks (Turkey)

7/25/2019 Daimler Ag, Trucks (Turkey)

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Balavignesh. V (13 AB 02), India

Kaarthikeyan. V (13 AB 11), India

Amna Naseer, PakistanAle As!mah, "hana

#ar$$% Al Bein &!ltan, "hana

Vi$la, P$land

'ake "reeke, &A

AI*+- A", -/K&

(-K)

(/!lt!re eam 24)



As a team 5e $6ted this $rgani7ati$n 8e9a!se, there

5ere 3 *e9hani9al ngineers $n8$ard and $thers

5ere als$ interested in a!t$m$8ile ind!stry.

:; AI+*+- A" -/K&<<



aimler A" is 8iggest 6r$d!9ers $= 6remi!m 9ars and

the 5$rld>s 8iggest man!=a9t!rer $= 9$mmer9ial

vehi9les 5ith a gl$8al rea9h and $ne $= the 5$rld>s

m$st s!99ess=!l a!t$m$tive 9$m6anies in the 5$rld.aimler man!=a9t!res tr!9ks and 6r$vides =inan9ial

servi9es thr$!gh its aimler #inan9ial &ervi9es arm.

aimler #inan9ial &ervi9es 6r$vides =inan9ing,

leasing, =leet management, ins!ran9e and inn$vativem$8ility servi9es.

IN-?/I?N AI*+- A"



*arket analysis =$r aimler tr!9ks 5as d$ne in the

a!t$m$8ile ind!stry $= di==erent 9$!ntries t$ sele9t a

s!ita8le market =$r $!r 6r$d!9t. he =a9t$rs that 5ere

ke6t in mind 5hile analy7ing the market 5ere 6$liti9alsta8ility, 8!ying 6$5er and need =$r $!r 6r$d!9t.

Alth$!gh the key s!99ess =a9t$rs vary =r$m $ne market

t$ an$ther 8!t 5e have 9h$sen s$me varia8les $n the 8asis $= 5hi9h 5e have 9h$sen $!r target market.

*A-K ?PP-NI ANA+&I&



#!rtherm$re 5e have taken int$ 9$nsiderati$n the

8!ying 6atterns $= $!r 9!st$mers, =a9t$rs e==e9ting

their 6!r9hase de9isi$ns and the 5illingness $= $!r9!st$mers t$ 8!y a tr!9k.

A 9$!ntries 6er 9a6ita in9$me determines 5hether the

9!st$mers have the 8!ying 6$5er $r n$t s$ that

9$ntri8!tes a l$t t$ $!r market resear9h.

*A-K ?PP?-NI

ANA+&I& (9$ntd..)



/?N- /;??&N @ ";ANA

+$5 risk $= 6$liti9al insta8ility.

/$ns!mers have a str$ng 8!ying 6$5er.

"hana has a 6er 9a6ita in9$me $= 2C.DC a99$rding

t$ the statisti9s $= 2012.

here is a dire need =$r l$5 9$st tr!9ks.

*A-K ?PP-NI ANA+&I&



"hana g$vernmentEs eerti$n t$ get $ther a!t$m$8ile

makers t$ invest in l$9al 6r$d!9ti$n is =inally starting

t$ 6ay $==.

Indian !tility vehi9le masters *ahindra and *ahindra5ill invest in a ne5 assem8ly 6lant and servi9e 9entre

in "hana, ta66ing the str$ng l$9al demand =$r vehi9les.

he vehi9les assem8led in "hana 5ill als$ serve $ther

neigh8$ring A=ri9an 9$!ntriesE, alth$!gh trans6$rtati$n5ill 8e a maF$r 6r$8lem d!e t$ the 9$!ntryEs

!nderdevel$6ed internal trans6$rt net5$rk.

?;- K #A/?-& (A!t$s -e6$rt)



"hanaEs hallmark '!8ilee =ield is n$5 5ithin vie5 $=

targeted maim!m $!t6!t $= 120,000 8arrels 6er day,a=ter a series $= di==i9!lties led t$ delays. A66r$val $=

the N 6r$Fe9t, 5ith =irst $il d!e in 201G, rein=$r9es

the 6$sitive =!t!re $!tl$$k =$r gr$5ing $il se9t$r $ver

the near t$ medi!m term.

?;- K #A/?-&

(?il H "as -e6$rt)



";ANA>& ?I+ AN "A& *AP



*er9edes Ben7 tr!9ks are $ne am$ng the 8est tr!9ks

5hi9h are availa8le $n the market. r!9ks =$r alm$st

all the $6erati$ns are already availa8le in *er9edes

Ben7. In $rder t$ set !6 a gl$8al market in "hana, ne5

m$dels needn>t have t$ 8e 9reated. he eisting

m$dels 9an 8e altered t$ the 9!st$mer>s 6re=eren9e

and 9an 8e la!n9hed in t$ the ne5 market.

P-?/ ANA+&I&



he trans6$rtati$n and =reight =a9ilities in "hana are

re9ently 8eing devel$6ed, s$ there 5ill 8e a h!ge

market =$r medi!m d!ty tr!9ks, heavy d!ty tr!9ks and

vans.he 9lass and $ther 6$5er=!l tr!9ks 5ill als$ have a

9$nsidera8le market.

#!el e9$n$my m!st 8e 9$nsidered t$ a great etent.

P-?/ ANA+&I& (9$ntd..)



"hana is $ne $= the m$st =$r5ard l$$king investment, $6en

markets :ith a sta8le 6$liti9al envir$nment and. It d$es n$t

a66ly di==erent im6$rt tari==s de6ending $n the 9$!ntry $=

$rigin.he e9e6ti$n are the mem8ers states $= /?:A&, =$r

5hi9h signi=i9antly l$5ered tari==s =$rem$st 6r$d!9t gr$!6s.

In a99$rdan9e 5ith the r!les $= the :$rld rade

?rgani7ati$n(:?), "hana grad!ally red!9ed d!ty rates =$rim6$rted g$$ds. "enerally, 9!st$ms tari== $= "hana is very

sim6le.

P?+II/A+ AN +"A+

NVI-?N*N



ntering a market like "hana is !nkn$5n. Being adevel$6ing 9$!ntry a 8!siness m!st 8e 9are=!l and

6re9ise $n h$5 y$! enter a market in a devel$6ing

9$!ntry.

"hana>s e9$n$my is $n the rise and "hana is 8e9$ming mat!re 6$liti9ally. "hana>s e9$n$my is the

rise that n$5 "hana 9an 8e re9$gni7ed as a middle

9lass 9$!ntry.

In a market like "hana, aimler 9$!ld !se an entry

m$des s!9h as a dire9t e6$rt m$de.

N- *?



he N!m8er $= em6l$yees at AI*+- 5$rld5ide5ere 2, D,0 at 2012 =is9al year.

In $rder t$ in9rease em6l$yee retenti$n and

6er=$rman9e in ne5 "hana 6lant, a ne5 ;- te9hni%!em!st 8e im6lemented.

Initially the sta==ing strategy 5$!ld 8e =$9!sing $n

9reating 6r$6er envir$nment =$r s!99ess=!l

management team.

&A##IN"



he *anagement team is t$ 8e made !6 $= 8$th l$9al

as 5ell as em6l$yees 5h$ 5ere already 5$rking in

$ther 6lant.

In additi$n small am$!nt $= 6e$6le 5h$ 5$rked int!rkey 5ill 8e rel$9ated t$ "hana.

he 9$m6any is g$ing t$ send s$me $= the em6l$yees

s!9h as highly skilled managers and s!6ervis$rs 5ithe6erien9e 5hen it 9$mes t$ internati$nal team.

&A##IN"(9$ntd..)



;ANK ?

Daimler Ag, Trucks (Turkey)

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