Dabbawallas (Rohit)

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DABBAWALLAHSWHERE THERE IS A DABBA,

THERE WILL BE A DABBAWALLAH By:-

Rohit Sharma12033



´ What is NMTBSA?

(Nutan Mumbai Tiffin Box Suppliers Association)

´ History : Started in 1880

´ Charitable trust : Registered in 1956

´ Total area coverage : 100 Kms

´ Employee Strength : 5000

´ Number of Tiffin's : 2,00,000 Tiffin Boxes

i.e 4,00,000 transactions every day.

OVERVIEW



Error Rate : 1 in 16 million transactions Technological Backup : Nil.

Cost of service - Rs. 200/month ($ 4.00/month)

Standard price for all (Weight, Distance, Space)

Rs. 50 Cr. Turnover approx.

[200,000*200=400,000,00 p.m. i.e 48 crore p.a.]

No strike record as each one a share holder

OVERVIEW CONTD«



APPRO ACH

DISCIPLINE :

´ No Alcohol Drinking during business hours

´ Wearing White Cap during business hours

´ Carry Identity Cards

´ Reporting duty on time

LATEST MARKETING STRATEGY:

Marketing message in the ´dabbaµ



ORGANISATIONAL STRUCTURE



PRESIDENT

VICE PRESIDENT

GENERAL SECRETARY

TREASURER

DIRECTORS(9)

MEMBERS(5000)

MUKADAM(700)

13 MEMBERS

Acts as an supervisor, coordinator,

the manager.

Each Mukadam engages 5 to 6

people to work with him.

Dabbawallahs



AW ARDS AND FELICIT ATIONS

Shri.Varkari Prabhodhan Mahasmati Dindi

(palkhi) sohala ± 4th

march ± 2001.

Invitation from CII for conference held in

Bangalore.

Documentaries made by BBC ,UTV, MTV,

and ZEE TV



SOME ACHIEVEMENTS

´ World record in best time management.

´ Name in ´GUINESS BOOK of World Recordsµ.

´ Registered with Ripley's ´ believe it or notµ.



LOGISTICSLOGISTICS

Logistics is happening 24 hrs a day,7 days a week and52 weeks a year.

Logistical competency is achieved by coordinating the

following: Network Design

Information

Transportation Inventory

Warehousing



CODINGCODING

VLP : Vile Parle(Suburb in Mumbai)

E12 : Code

for Dabbawallas at

Destination

E : Express Towers

(Bldg. Name)

12 : Floor No.

E : Code for

Dabbawallas at

Residential station.

3 : Code for Destination station

(E.g.. Nariman Point)



Flow logic of distributionFlow logic of distribution



7 am7 am ²² 9 am9 am

Begins the circuit.

Collection of Dabbas from customer.

In an hours time they collect 30 Dabbas and pass

them on to next leg of relay race.

Next relay lap starts from local railway station.



9 am9 am ²² 11.30 am11.30 am

Postman sorting at station.

Wooden trays loaded in the compartment.

Special reserved compartment in trains. Compartments contain 700-800 tiffins besides

humans.

Loaded and sorted at platform for area wise

distribution.



11.30 am11.30 am ²² 12 pm12 pm

Final relay of the race!!!

Dozens of Dabba walas pour out from trains at

destination platforms during this peak hour.

crates are unloaded outside the stations.

Dabbas are sorted within 10 minutes on the footpath

or on platform. Pack their carts and boxes and Dashed off to office

districts.



12 pm12 pm ²² 2 pm2 pm

Rush to the destination on 10 min sprint, push

handcarts or bicycle.

E

ach one assigned one block of office. Rush with handcarts and deliver the Dabba.

Hour later the collection process starts where dabbas

are picked up from offices where they had delivered.

NO ONE IS ALLOWED TO UPSET THE SYSTEM



2 pm2 pm ²² 6 pm6 pm

Here after the whole process is

reversed. By 3 pm they again board the train for their

respective locations.

Empty Dabbas are returned to households.



S ALIENT FE ATURES

´ Flexible infrastructure

´ Customer Cooperation

´ Appropriate network

structure

´ Codification system

´ Process capability

´ Transport economics

´ Redundancy

´ Coordination

´ Compensation



E-D ABBAW AL AAH

They are already developing a software application

through which the people of Mumbai can order

Dabba service online through internet. To further enhance customer loyalty and ease of

communication, they have adopted the mobile

technology.

This mobile technology is being provided in

association with Active Media Technology.



T HANK YOU

Dabbawallas (Rohit)

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