PRINCIPLES OF MANAGEMENT

GROUP PROJECT WORK

GROUP MEMBERS

•JYOTI CHAUHAN----------------------05•ASHWINA JAIN-------------------------10•JYOTIMA---------------------------------15•ROHIT AHUJA---------------------------20•SHRADDHA------------------------------25•VISHAKA JAIN--------------------------30

F.Y.B.M.S

NMTBSA

Nutan Mumbai Tiffin Box Suppliers Association

•History : Started in 1890

•Charitable trust : Registered in 1956

•Avg. Literacy Rate : 8th Grade Schooling

•Employees Strength : 5000

•Number of Tiffins : 2,00,000 Tiffin Boxes

•Time taken : 3hrs

“Work is worship, customer is God, time is money, and unity is power.”

•Primarily, Dabbawalas collect the freshly cooked food in Tiffin boxes,

from housewives and deliver to working professionals, mostly in

south Mumbai

•Dabbawala service is uninterrupted, even during Mumbai’s

monsoons

•The local Dabbawalas form ‘Bonds of Trust’

•Each Dabbawala is well accustomed to their local area

•A simple color coding system is used as an ID system, to deliver the

right Tiffin box to the right person

•No multiple levels of management, just 3 levels exists in the entire

system

Uninterrupted Services

Each Dabbawala is required to contribute a minimum capital in kind, for

which he receives, two bicycles, a wooden crate for Tiffins, a white cotton

kurta-pajamas, and their white trademark, Gandhi Topi

“A perfect example of an important principle of both business and

management.”

•Error Rate: 1 in 16 million transactions Six Sigma performance (99.999999)

•Technological backup: Nil.

• Cost of service: Rs. 300/month ($ 6.00/month)

• Turnover: Rs. 36 Cr. approx.

•Earnings (Per Individual): 5000- to 6000 p.m.

•No strike record, as each one is a share holder in this organization

•Their priority: Performance and their customers’ satisfaction

•Investment is zero % for: Fuel and new technology

“The success of the system depends on teamwork and time management.”

Working

•No drinking alcohol during business hours

•Always wearing their Gandhi cap, while on duty

•Carry their identity card, everywhere

“Showcases a competitive collaboration with team members.”

Discipline

“A perfect example of efficient management of logistics.”

Coding System

VLP: Vile Parle (suburb in Mumbai)

9EX12: Code for Dabbawalas at Destination

EX: Tower ,12: Flat no.

E: Code for Dabbawala at residential station

3 : Code for destination Station e.g. Churchgate

10:34 am - 11:20 am

All Dabbawalas load their wooden crates with numerous Tiffin boxes, at

Andheri station

11:20 pm –12:30 pm

After reaching Churchgate station, they unload and re-arrange their Tiffins

as per their destination and finally deliver them for lunch

1:15 pm –2:00 pm

After the lunch time, Dabbawalas re-collect the same Tiffins, which they had

delivered an hour ago

2:00 pm –2:30pm

All Dabbawalas meet up again for the segregating all the Tiffins back, as

per the home address

3.30 pm – 4:00 pm

Leave back for home

Duty Timing

Awards and Felicitations

•ISO 9001 : 2000 certified by the Joint Accreditation System of

Australia and New Zealand

•Many top schools such as Harvard Business School and companies

including Microsoft, NSE, RBI, Accenture, and SAP invited these poorly

educated employees to speak on the business management process

Achievements

•World record in best time management.

•Name in ‘GUINESS BOOK of World Records.’

•Registered with Ripley's “Believe it or not”.

Prince Charles, during his visit to India, visited them (he had to fit in with

their schedule, since their timing was too precise to permit any

flexibility). Owing to the tremendous publicity, some of the Dabbawalas

were invited to give guest lectures in top business schools of India,

which is very unusual. Most remarkably in the eyes of many

Westerners, the success of the Dabbawala trade has involved no

advanced technology.

A special honor

In fact, Richard Branson, the maverick businessman who is never shy to

promote himself and the Virgin brand, donned a Gandhi topi and dhoti

(the dabbawallas' signature dress code), during the launch of Virgin's

inaugural flights to Mumbai.

.

Letter from prince Charles to president of nutan Mumbai Tiffin box suppliers

association

Their personal marketing strategy – putting pamphlets in their Dabbas

•According to an estimation, the Dabbawala industry has grown over the years

and continues to grow between 5-10% every year

•The service remains essentially low-tech, with the barefoot delivery men as the

prime movers, the Dabbawalas have started to embrace technology, and now

allow booking for delivery through SMS

•Our humble Dabbawalas, teach us the biggest lesson that, customers’

satisfaction is foremost important thing for any business to thrive

Conclusion