THE DABBAWALAON TIME EVERY TIME

PRESENTED BY:-ARAVIND UPPALA-122PRADEEP DASARI- 126

SANGAM LAL SIVARAJ-138RAJESH-151RAHUL-161

INTRODUCTION This system began in the year 1885, where a banker in

Mumbai hired a man to pick up packed lunch from his home, have it delivered to his office and when the man was finished, return the empty box to his residence . So, it could be ready for delivery the following day.

The dabbawala originated when India was under British rule, many Indian people who worked in British companies disliked the British food served by the companies, so a service was set up to bring lunch to them in their workplace straight from their home. Nowadays, Indian businessmen are the main customers for the dabbawalas, and the service often includes cooking as well as delivery.

The Dabbawala Organization

Operational Committee(MDVM)

General Secretary

Treasurer

Director(6)

Charitable Trust(NMTBS)

General Secretary

Treasurer

Director

5000 members including 635 supervisors

Success Factors (1/2) Low cost delivery

Delivery reliability

Decentralization

Perceived equality

Suburban railway network

Customer relationship

Success Factors (2/2)DISCIPLINE :

No Alcohol Drinking during business hours

Wearing White Cap during business hours

Carry Identity Cards

PRINCIPLES : Shakti aur bhakti Work is Worship Manav seva me bhagwan seva milti hai Union is strength I trust man only coz I trust in god

PORTER’S FIVE FORCE MODEL

COMPETITION

THREAT OF NEW

ENTRANTS

BARGAINING POWER OF SUPPLIERS

THREAT OF SUBSTITUTES

BARGAINING POWER OF

BUYERS

PORTER’S FIVE FORCE MODEL

• Competition: Its difficult to replicate their supply chain network

• New entrants: Fast food joints as well as office canteens. However, since neither of these serve home food, the dabbawallas' core offering remains unchallenged.

• Bargaining power of buyers: Delivery rates are so nominal (about Rs 300 per month) that one simply wouldn't bargain any further.

• Bargaining power of sellers: minimum infrastructure and practically no technology is used, hence they are not dependent on suppliers.

• Threat of a new substitute product or service: No substitutes to home cooked food in Indian scenario, hence threat to the dabbawalla service is not an issue at least in the foreseeable future.

SWOT ANALYSIS (1/2)Strengths:

Simplicity in organization with Innovative service Coordination, team spirit, & time management Low operation cost Customer satisfaction Low Attrition RateWeaknesses:

High dependability on local trains Funds for the association Limited Access to Education

SWOT ANALYSIS (2/2)

Opportunities

Wide range publicity Operational cost is low CateringThreats

Competition from caterers Threats from fast foods and hotels Change in timings

HR PRACTICES• Flat organization• No hire and fire rule• Community based Recruitment • Sharing common beliefs, values, ethics• Following of strict dress code• Loyalty & trust is their monopoly• Training provided to the new joiners• Owner + Employee is the designation of each• Quarterly Meetings to discuss issues

SUPPLY CHAIN

CODING SYSTEM

ACIEVEMENTS

Documentaries made by : BBC ,UTV, MTV, ZEE TV, AAJ TAK, TV TODAY, SAHARA

SAMAY, STAR TV, CNBC TV 18, CNN, SONY TV, TV TOKYO, NDTV.

CASE STUDY made by : ICFAI Press Hyderabad & Bangalore Richard Ivey School of Business – Canada Also, Included in a subject in Graduate School of Journalism

University of California, Berkeley

World record in Best Time Management with Six Sigma rating.

Name in “GUINESS BOOK of World Records”.