Da Signa Medical Agency
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Transcript of Da Signa Medical Agency
Promote the excellence and professionalism of communication in healthcare industry for the benefits of clients and their consumers
DA SIGNA is a Part Market Group
СОДЕЙСТВУЯ ЭФФЕКТИВНОЙ КОММУНИКАЦИИ ВО БЛАГО ЗДОРОВЬЯ
• All types service in area of marketing communication within one group• Professional expertise 180 degree
DA SIGNA - this is a Latin term
well-known by medical society and
used in prescribing the medication
for the patient in recipe
СОДЕЙСТВУЯ ЭФФЕКТИВНОЙ КОММУНИКАЦИИ ВО БЛАГО ЗДОРОВЬЯ www.da-signa.ru
Our Approach
In our work we use the same approach as doctor does Everything starts with definition of client’s problem/issue and after
assessing it we will design the project to solve it
Area of our Professional Interest
СОДЕЙСТВУЯ ЭФФЕКТИВНОЙ КОММУНИКАЦИИ ВО БЛАГО ЗДОРОВЬЯ www.da-signa.ru
Projects, connected with promotion of products/services having an impact to people’s health.
Therefore our potential clients are: FMCG, pharmaceutical industry, producers of medical devices, clinics and drugstores
СОДЕЙСТВУЯ ЭФФЕКТИВНОЙ КОММУНИКАЦИИ ВО БЛАГО ЗДОРОВЬЯ www.da-signa.ru
Our Services
• Strategic consulting• All range of services
in Public Relations• Consumers and trade
marketing • Event marketing• Creative• Call-center• Web-service
СОДЕЙСТВУЯ ЭФФЕКТИВНОЙ КОММУНИКАЦИИ ВО БЛАГО ЗДОРОВЬЯ www.da-signa.ru
Structure of the Company
Da Signa
Client Service Department
Department on work with Opinion Leaders
Account Managers
Resources Da Signa and Market Group
Managers on work with Experts
Finance, Administration, IT, HR
Copywriting & Translation Design & Production
PR support
Call-center
Web-centerBTL & Events support
СОДЕЙСТВУЯ ЭФФЕКТИВНОЙ КОММУНИКАЦИИ ВО БЛАГО ЗДОРОВЬЯ www.da-signa.ru
Scheme of the Project Work Group
Client Service DirectorDirect contact to the Client
General control over conducting projects
Account ManagerDirect contact to the Client
Coordination of the projects
Head of Project Implementation Department*
General control over project implementation
Project Manager *Implementation of the projects
* Resources Da Signa and Market Group Depending on the projects, participants can be a little
СОДЕЙСТВУЯ ЭФФЕКТИВНОЙ КОММУНИКАЦИИ ВО БЛАГО ЗДОРОВЬЯ www.da-signa.ru
Our Clients
Foods
Pharmaceutics
Examples of the Projects
Hotline «Pulse Therapy»
СОДЕЙСТВУЯ ЭФФЕКТИВНОЙ КОММУНИКАЦИИ ВО БЛАГО ЗДОРОВЬЯ
* Fungi nail disease
Issue:• Low level of knowledge (no more then 20%) about onychomycosis diseases of nails among TA
Decision: • Disease awareness program (DAP) for consumers
Instruments:• Media (TV, print) for DAP• Hotline• Consultancy in Medical centres for patients
KPIs• 50 000 calls managed per month• 15 doctors working at the call –centre at the same time• More then 10 000 patients visited medical centres during the project
Client/Brand : Janssen Pharmaceutica/Orungal
Strategic Consulting
СОДЕЙСТВУЯ ЭФФЕКТИВНОЙ КОММУНИКАЦИИ ВО БЛАГО ЗДОРОВЬЯ
Problem: Absence of the information which can help to evaluate • the experience of the doctors in prescribing Xalatan• patients compliancy for the treatment
Decision: • Co- project with Pharmacy Chain and team of Medical representatives (MR) of client
Results: • Detailed statistics of 30% of Xalatan sales
Further implementation • DOCTORS: Doctors segmentation and developing projects• PATIENTS: Organizing patient school, Mailing
Client/Brand: Pfizer/Xalatan*
ИНФОРМАЦИЯ О ПАЦИЕНТАХ
ИНФОРМАЦИЯ ОБ АПТЕКАХ
ИНФОРМАЦИЯ О ВРАЧАХ
PR-Campaign
СОДЕЙСТВУЯ ЭФФЕКТИВНОЙ КОММУНИКАЦИИ ВО БЛАГО ЗДОРОВЬЯ
Client/ Brand : Unilever/Becel
Problem: • Underestimation by the people of the
importance of health of heart
Decision: • Raising of a theme of importance of the heart health among the people
Instruments :• Press-conference, Advertorials• Using KOLs - cardiologists• Internet site• Heart Age Tool
Other projects
СОДЕЙСТВУЯ ЭФФЕКТИВНОЙ КОММУНИКАЦИИ ВО БЛАГО ЗДОРОВЬЯ
PR campaignUnilever / DOVE Mild
Event managementJanssen-Cilag
ConferencesRoche, GSK/ Bonviva
MerchandizingUnilever / DOVE Mild
Merchandizing and auditJanssen-Cilag
Opening pharmacyНатур-Продукт
Work Benefits of DA SIGNA
• Professional team
Managers have both education – medical and business plus
many years of experience by managing healthcare projects
• Partnership with key opinion leaders in healthcare
We are glad to propose our experience and resources for the benefit of Your business
Tel.: (495) 661-55-77Fax: (495) 661-91-85
Contact PersonAlexey Nikolaev
General [email protected]
СОДЕЙСТВУЯ ЭФФЕКТИВНОЙ КОММУНИКАЦИИ ВО БЛАГО ЗДОРОВЬЯ