D alpert ux102
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David Alpert @davidalpert http://blog.spinthemoose.com
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s D4S102 - 7 ways to make your app
Learnable, Usable, & Enjoyable
David Alpert - @davidalpert
Track 1: Agile Methods Tuesday, October 18th 2011 11:15am -12:30pm
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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David Alpert @davidalpert http://blog.spinthemoose.com
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The plan
How do we recognize a good UX?
7 ways to make a better UX
Case studies
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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A quick word about design
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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Business Goals Customer Goals
Good design integrates
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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s Business Goals
Good design integrates
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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Customer Goals
Good design also integrates
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David Alpert @davidalpert http://blog.spinthemoose.com
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How do we prioritize these goals?
Business
Users
Tech
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David Alpert @davidalpert http://blog.spinthemoose.com
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XDD suggests the opposite
Business
Users
Tech
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David Alpert @davidalpert http://blog.spinthemoose.com
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Increase revenue
Decrease expense
Increase market share (new customers)
Deepen current business (from existing customers)
Increase value to the shareholders
Executives have 5 Priorities…
http://www.uie.com/articles/recession_strategy_webapps/
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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Increase revenue
Decrease expense
Increase market share (new customers)
Deepen current business (from existing customers)
Increase value to the shareholders
… they all boil down to
Make more money!
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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XDD aligns with Executive priorities
Business
Users
Tech
Strategy
Design
Execution
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David Alpert @davidalpert http://blog.spinthemoose.com
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Strategy
Design
Execution
That links back to...
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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Good design aligns with a vision
Vision
Release
Feature
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David Alpert @davidalpert http://blog.spinthemoose.com
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Iterative
Credit: Jeff Patton via Steve Rogalsky
Incremental
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David Alpert @davidalpert http://blog.spinthemoose.com
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How do we recognize a good UX?
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David Alpert @davidalpert http://blog.spinthemoose.com
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Jesse James Garrett’s Elements of UX
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David Alpert @davidalpert http://blog.spinthemoose.com
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Peter Moreville’s UX honeycomb
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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Peter Moreville’s UX honeycomb
Too complicated!
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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s Learnable Usable
Enjoyable
A Customer-Centric UX Philosophy
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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What makes software Learnable?
What makes software Learnable?
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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What makes software Usable?
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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What makes software Usable?
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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What makes software Enjoyable?
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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Design for Success!
Enjoyable – Will I bring others in?
Usable – Will I stay in?
Learnable – Can I get (back) in?
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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Design for Success!
Enjoyable – Will I bring others in?
Usable – Will I stay in?
Learnable – Can I get (back) in? 1. Where am I?
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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wayfinding
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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wayfinding
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David Alpert @davidalpert http://blog.spinthemoose.com
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Navigation as “streetsigns”
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David Alpert @davidalpert http://blog.spinthemoose.com
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Guide Copy “guide copy”
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David Alpert @davidalpert http://blog.spinthemoose.com
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more “guide copy” in action
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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Design for Success!
Enjoyable – Will I bring others in?
Usable – Will I stay in?
Learnable – Can I get (back) in? 1. Where am I? 2. What can I do next?
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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calls to action
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David Alpert @davidalpert http://blog.spinthemoose.com
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Can you spot 7 calls to action?
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David Alpert @davidalpert http://blog.spinthemoose.com
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What does “search” do?
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David Alpert @davidalpert http://blog.spinthemoose.com
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Design for Success!
Enjoyable – Will I bring others in?
Usable – Will I stay in?
Learnable – Can I get (back) in? 1. Where am I? 2. What can I do next? 3. What should I do next?
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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David Alpert @davidalpert http://blog.spinthemoose.com
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http://www.lukew.com/resources/articles/web_forms.html Web Application Form Design
January 22, 2005 by Luke Wroblewski
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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David Alpert @davidalpert http://blog.spinthemoose.com
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2009
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David Alpert @davidalpert http://blog.spinthemoose.com
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2010
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David Alpert @davidalpert http://blog.spinthemoose.com
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2011
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David Alpert @davidalpert http://blog.spinthemoose.com
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2011
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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David Alpert @davidalpert http://blog.spinthemoose.com
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David Alpert @davidalpert http://blog.spinthemoose.com
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David Alpert @davidalpert http://blog.spinthemoose.com
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David Alpert @davidalpert http://blog.spinthemoose.com
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Design for Success!
Enjoyable – Will I bring others in?
Usable – Will I stay in? 4. Stay out of my way
Learnable – Can I get (back) in? 1. Where am I? 2. What can I do next? 3. What should I do next?
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David Alpert @davidalpert http://blog.spinthemoose.com
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Demo
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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David Alpert @davidalpert http://blog.spinthemoose.com
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David Alpert @davidalpert http://blog.spinthemoose.com
#sdec11
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David Alpert @davidalpert http://blog.spinthemoose.com
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Sample A Sample A Sample A
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Design for Success!
Enjoyable – Will I bring others in?
Usable – Will I stay in? 4. Stay out of my way 5. Let me run the show
Learnable – Can I get (back) in? 1. Where am I? 2. What can I do next? 3. What should I do next?
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Real-time status
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Design for Success!
Enjoyable – Will I bring others in? 6. Engage me
Usable – Will I stay in? 4. Stay out of my way 5. Let me run the show
Learnable – Can I get (back) in? 1. Where am I? 2. What can I do next? 3. What should I do next?
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“The egg, therefore, becomes more than an ingredient, and more than
just an extra pleasurable step. It becomes a prop, enabling the customer to play a social role.”
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David Alpert @davidalpert http://blog.spinthemoose.com
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Design for Success!
Enjoyable – Will I bring others in? 6. Engage me 7. Delight me
Usable – Will I stay in? 4. Stay out of my way 5. Let me run the show
Learnable – Can I get (back) in? 1. Where am I? 2. What can I do next? 3. What should I do next?
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Design for Success!
Enjoyable – Will I bring others in? 6. Engage me 7. Delight me
Usable – Will I stay in? 4. Stay out of my way 5. Let me run the show
Learnable – Can I get (back) in? 1. Where am I? 2. What can I do next? 3. What should I do next?
David Alpert Web:
Email: Twitter:
http://blog.spinthemoose.com [email protected] @davidalpert
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s Case Study #1:
FogBugz redesign
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s Case Study #2:
wesabe vs mint.com
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References & Resources (in no particular order)
• 90 percent of everything http://www.90percentofeverything.com/
• Agile Product Design [ Jeff Patton ] http://www.agileproductdesign.com/blog/index.html
• User Interface Engineering http://www.uie.com/brainsparks/
• Luke Wroblewski http://www.lukew.com/ff/
• An Event Apart http://aneventapart.com/
• Edward Tufte http://www.edwardtufte.com/tufte/books_vdqi
• Jakob Nielsen http://www.useit.com/
• Boxes and Arrows http://www.boxesandarrows.com/
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David Alpert @davidalpert http://blog.spinthemoose.com
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Design for Success!
Enjoyable – Will I bring others in? 6. Engage me 7. Delight me
Usable – Will I stay in? 4. Stay out of my way 5. Let me run the show
Learnable – Can I get (back) in? 1. Where am I? 2. What can I do next? 3. What should I do next?
David Alpert Web:
Email: Twitter:
http://blog.spinthemoose.com [email protected] @davidalpert